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8 of the Top Marketing Challenges Marketers Face Today [New Data]

Hubspot Marketing

Here are some of the most common challenges marketers reported struggling with. The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. and their solutions.

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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot Marketing

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ).

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. Premium placement: In an increasingly commodified SaaS category, like a CRM where features are more standardized than unique, being included in a premium placement can make or break your sales opportunity. Facebook Lead Ads.

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The Ultimate Guide to Internet Marketing

Hubspot Marketing

To get started writing a press release for your business, consider How to Write a Press Release [Free 2017 Press Release Template + Example]. SEO: Moz’s case study for Pipedrive, a sales CRM. Ultimately, your internet marketing strategies will work best if you incorporate inbound marketing methodology. SocialRank.

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Drive growth with account-based marketing

Martech

63% of purchases have more than four people involved in the buying group (up from 47% in 2017). 74% of B2B marketers say they are seeing customers taking more control over the buying process. Inbound marketing is about building value and trust, NOT about selling.?. ?Content Crawl before you walk before you run.

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Boutique Agency Experts Offer Tips on Finding Success on Social

Sprout Social

IMPORTANT: A social media marketing agency should be doing for themselves what they promise they can do for others, or they are not leading by example. Rebekah Radice : Invest in a solid Inbound marketing strategy. And don’t forget the role email plays in Inbound. CRM – Hubspot.

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Ion Interactive Guide: Rock Content’s Interactive Marketing tool

Rock Content

It’s equipped with advanced editing, monitoring, and data-driven features that make it a true hub for content creation and marketing management. As of 2017, Ion was offered by ScribbleLive, a North American company acquired by the Brazilian multinational Rock Content in 2019, adding Ion to its catalog of content experience solutions.