Martech

OCTOBER 9, 2023

The percentage of marketers using CDPs dropped from 31% in 2022 down to 25% in 2023, according to a report from the CDP Institute. It’s the first time the number has dropped in the history of the annual survey which began in 2017. 3% said they had a single system that served nearly all marketing functions. Image: CDP Institute.

CRM 122

CRM Marketing Automation Platform Marketing Marketers 122

Adobe Experience Cloud Blog

JANUARY 30, 2019

Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. Integrate marketing and sales data. And only 11% expressed extreme confidence in 2018.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Price 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: We will continue to see more data-driven roles emerge out of marketing and enabled by technology. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. The Emerging Third-Party Era of Marketing Automation by Scott Brinker. #4

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 25, 2017

You can save a lot of time by automating human workflows. When a new lead comes in, with the right technology, the information will be automatically added to the lead’s profile inside of your CRM or app of choice. Getting Started with Integration and Automation. No logging in and out of apps or navigating to the lead’s profile.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 9, 2017

This type of data can help you identify in-market buyers who haven’t yet engaged with you, prioritize your existing leads, nurture leads with personalized emails, invest in advertising more strategically, personalize your website, and more. Can I consume it through direct integration with my marketing automation or CRM system?

CRM 134

CRM Outbound Marketing User-Generated Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: We will continue to see more data-driven roles emerge out of marketing and enabled by technology. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. The Emerging Third-Party Era of Marketing Automation by Scott Brinker. #4

Thought Leadership 100

Thought Leadership CRM Marketing Marketers 100

Use Insider

NOVEMBER 8, 2023

Survey answers, CRM IDs, and much more. This unified data is the foundation for successful personalized marketing campaigns, as it ensures you’re not missing valuable information. For a deeper look at Architect’s capabilities, check out our guide on the top marketing automation platforms across different categories.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52