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10 Ecommerce Trends to Expect in 2018

Hubspot Marketing

In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. By 2017, 30% of all Starbucks orders were paid via mobile. Voice Search. Mobile First. Machine Learning and AI. Image Search. High-Quality Product Videos. Same-Day or Next-Day Delivery. Shopping Natively.

eCommerce 145
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How to Fix the B2B Data Meltdown

Adobe Experience Cloud Blog

Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017. Despite years of efforts to align these functions, it’s still common for marketing and sales to use different CRM and automation systems to manage data, causing confusion and mistakes. Integrate marketing and sales data.

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Top 5 AI Tools for Marketing in 2024

Rock Content

Pricing: starts free With AI image generation becoming mainstream, the notion of an ideal visual representation has transcended to new levels. Pricing: free trial , plus you can easily order the AI-generated content Top-of-mind marketplace for content creators, WriterAccess is the brand behind the AI Content Idea Generator.

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3 Account-Based Marketing Mistakes You Can’t Afford to Make

Adobe Experience Cloud Blog

Here are some key metrics, which can be found in your engagement platform or CRM system, that are instrumental in determining the success of ABM: Early-Stage Metrics. CRM: Look into your CRM platform to see what information the sales team may have logged and determine how that can inform your future activities.

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. BONUS TOOL: GetResponse (pricing starts at $15 per month) covers much of what Mailchimp does (email workflow automation, triggered events and emails, and lead nurturing). Social media promotion: Zapier.

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ln-house marketing across countries at Elkjøp Nordic

Bannerflow

Thomas Sourour, Marketing Technology Manager, Elkjøp Nordic: I started working with Elkjøp Nordic in September 2017. Team Brand consists of various divisions such as, Brand, Marketing and Content, CRM/Loyalty and Insight and Analytics, and so it only made sense to collect those divisions under one unifying umbrella.

Retail 98
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The Easy Step-by-Step Guide to Creating a Website

Hubspot Marketing

In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Perhaps you simply want to check out templates offered by different CMS systems, or price ranges to see which you can afford. Today, having a website is as necessary for a company as having a phone number.

eCommerce 145