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Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Adobe Experience Cloud Blog

This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities. Courtney Grimes , Senior Marketing, Automation and CRM Consultant at DemandLab. Marketing Technology.

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2018: Survey Says!

Adobe Experience Cloud Blog

Here’s a good read from late 2017 on AI and marketing that can get you started! Key takeaways: Understanding ROI as well as aligning Sales and Marketing are the dominant themes here, which are very consistent with themes from 2017. For more blogs from me and thought leadership from the C-Suite, check out CMO Nation.

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How to Fix the B2B Data Meltdown

Adobe Experience Cloud Blog

Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017. Despite years of efforts to align these functions, it’s still common for marketing and sales to use different CRM and automation systems to manage data, causing confusion and mistakes. Integrate marketing and sales data.

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Is Attribution the Key to Professional Success?

Adobe Experience Cloud Blog

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

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3 Account-Based Marketing Mistakes You Can’t Afford to Make

Adobe Experience Cloud Blog

Here are some key metrics, which can be found in your engagement platform or CRM system, that are instrumental in determining the success of ABM: Early-Stage Metrics. CRM: Look into your CRM platform to see what information the sales team may have logged and determine how that can inform your future activities.

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. What it means for marketing automation in 2014: Just as we’ve seen the rise of applications built off CRM platforms, we are now seeing the same with marketing automation. Marketing Automation'

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4 Ways Digital Marketers Can Make Data Work for Them

Adobe Experience Cloud Blog

When a new lead comes in, with the right technology, the information will be automatically added to the lead’s profile inside of your CRM or app of choice. The post 4 Ways Digital Marketers Can Make Data Work for Them appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.