Stats roundup: the impact of Covid-19 on marketing & advertising
Econsultancy
DECEMBER 13, 2021
As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. to 5.8%, representing the highest level of brand risk in this environment since 2017, a year laden with brand safety controversy. year-on-year.
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