Remove 2017 Remove Customer Acquisition Remove Marketing Plan
article thumbnail

What is the Economic Impact of a TikTok Ban?

Hubspot Marketing

Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors. Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses.

article thumbnail

How to Plan a Seasonal Marketing Campaign: A 5-Step Guide

Hubspot Marketing

When it comes to messaging, this campaign hit on all the points mentioned above: The customer journey and the story you want to tell: The messaging focused on new customer acquisition, and pushed the universal importance of hearth health. Check out these content marketing planning templates to get started.

PR 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

article thumbnail

Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. This approach can save you time and money, build more trust, boost customer loyalty, and improve customer relationships and retention. Customer lifetime value.

article thumbnail

Drive growth with account-based marketing

Martech

63% of purchases have more than four people involved in the buying group (up from 47% in 2017). 74% of B2B marketers say they are seeing customers taking more control over the buying process. Account-based marketing: A snapshot. 70% of the buyer’s journey is complete before a buyer even reaches out to sales.

article thumbnail

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing.

article thumbnail

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing.