The CMO Survey

AUGUST 28, 2019

of marketing budgets in 2017 to the current 7.2%. These results are based on a sample of 341 top marketers at for-profit U.S. companies, 95% of whom hold the position of VP-level or higher. #1—Marketing 1—Marketing Budgets: Marketing budgets are expected to grow by 8.7% in the next year-nearly reaching the 8-year high of 8.9%

CMO 130

CMO New Technology B2C Analytics 130

Adobe Experience Cloud Blog

JANUARY 5, 2018

Question #3: How well are your marketing activities integrated into your customer journey? Here’s a good read from late 2017 on AI and marketing that can get you started! Key takeaways: Understanding ROI as well as aligning Sales and Marketing are the dominant themes here, which are very consistent with themes from 2017.

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Duct Tape Marketing

OCTOBER 11, 2017

Transcript of Webinar Best Practices Throughout the Customer Journey written by John Jantsch read more at Duct Tape Marketing. I think that webinars are a great tool to use for every stage of the customer journey, not just as a sell tool, as a hard sell tool, like so many people use it. Back to Podcast. Transcript.

Customer Journey 59

Customer Journey Customer Education Promotion 59

Hubspot Marketing

DECEMBER 14, 2016

To help you get started, you should be thinking the following: The customer journey and the story you want to tell. With 2017 coming at us full steam ahead, begin to think about which seasonal events your brand could benefit from over the next 12 months. Step #2: Nail down the messaging. Getting Started.

PR 145

PR Customer Journey Customer Acquisition Marketers 145

illumin

APRIL 4, 2025

Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey. TV and streaming sports rights is expected to nearly double between 2017 and 2027. With illumin s all-in-one platform, you can run programmatic, email, and social campaigns in one place.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

Chief Martec

MAY 4, 2022

How does it support their customer journey? And if you want to view the ones from previous years, here’s 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021.). They often shout-out to the specific products they use. But the best ones express how they think about their stack conceptually.

Non-Profit 121

Non-Profit Entertainment Customer Journey Marketers 121

Adobe Experience Cloud Blog

MAY 10, 2019

Don’t forget to add a CTA to guide the user to the next step they should take in the customer journey. The image makes your push notification stand out, thereby increasing the conversion rate and customer engagement. According to a 2017 Statista report , English users represent only 25.3%

Thought Leadership 134

Thought Leadership eCommerce Customer Journey Promotion 134

Marketing Insider Group

SEPTEMBER 10, 2020

The graph below shows the number of sent and received emails per day worldwide from 2017 to 2023, in billions. It’s a tried-and-true avenue for personalization, too, and we all know by now how critical the individualized customer journey is in today’s business landscape. Every day, an estimated 306.4 Step 1: Set Your Goals.

Email Marketing 111

Email Marketing Customer Journey Shipping Marketers 111

Marketing Insider Group

JULY 15, 2015

Referred customers deliver 16% higher lifetime value (Source: Wharton School of Business). Connect The Dots In The Customer Journey Touch Points. Each customer journey includes touch points – dots you need to connect to draw a holistic experience. The Customer’s Customer Requires 10 Key Experiences.

Customer 110

Customer Customer Journey Education Retail 110

Chief Martec

MAY 8, 2024

And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. They make it very easy to see the key capabilities of their stack and the “flow” of their marketing operations for the customer journey. There has never been a fee to participate in The Stackies.

Customer Journey 117

Customer Journey Digital Marketing Management Product 117

Content Marketing Institute

OCTOBER 19, 2017

In other words, marketers do their companies a disservice when they consider only the presales stages of the customer journey , which Andrea labels discover, learn, try, and buy. Instead of snaking through the customer journey, as Andrea sketches it, you could envision these stages progressing down a marketing funnel.

Whitepaper 108

Whitepaper Customer Journey Transform Communications 108

Chief Martec

MAY 3, 2023

You can view all of them from previous years, here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , and 2022. They organized them along the customer journey of acquisition, nurturing, and retention, as well as behind-the-scenes work with data and productivity tools. They keep the customer in mind at every stage of this cycle.

Non-Profit 98

Non-Profit Customer Journey Food Entertainment 98

Marketing Insider Group

JUNE 22, 2020

After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. Whether you’re expanding your brand into a new market or rebranding altogether, it’s always a strategic move to segment your customers by their location, type of products they’re likely to buy, and where they are on their customer journey.

Content Marketing 128

Content Marketing Branding Entertainment Marketers 128

Adobe Experience Cloud Blog

AUGUST 25, 2017

Our integrations have allowed us to not only map the customer journey but also to send segmented emails, which has already increased our repeat customers by 65%,” said Humpries. “Integration is huge for marketers, but because it seems more technical I think it’s often overlooked. Getting Started with Integration and Automation.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Search Engine Land

MARCH 5, 2024

Let’s go back to the 2017 version. Websites tend to be the central hub of a brand’s online presence, so how the website satisfies the user is critical for happy customers and good Google rankings. A way to assess information at each step of each journey. Let’s parse this out a bit.

Customer Journey 95

Customer Journey SEO User-Generated Digital Marketing 95

Martech

FEBRUARY 22, 2024

2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. Fast forward from 2017 to 2024: GDPR, CCPA and a rapidly growing patchwork of state-determined policies influence data residency, accessibility and proper usage.

User-Generated 111

User-Generated Transform Analytics CMO 111

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Among the emerging technologies to keep track of, he mentioned tools that support predictive and intent monitoring, customer journey mapping, and diagnostic measurement. When asked “What’s next for SiriusDecisions?”, Laying the Right Foundation.

Thought Leadership 134

Thought Leadership Non-Profit CMO Transform 134

Martech

JUNE 20, 2023

As long ago as 2017, it launched the Pega “T-Switch,” allowing businesses to dial the level of transparency up and down on a sliding scale for each AI model. Finbar Hage, VP of digital at Dutch baking and financial services company Rabobank, told the conference that Pega’s Customer Decision Hub processes 1.5

Customer Journey 109

Customer Journey Analytics Management Customer 109

Marketing Insider Group

NOVEMBER 18, 2020

Create Content that Addresses Your Customer Journey. During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. Create Content that Addresses Your Customer Journey. Develop Strategic Marketing Objectives. Create a Brand Identity.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Content Marketing Institute

MAY 14, 2018

5 Types of Video Content Perfect for Each Stage of the Customer Journey. Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). (More below on how to develop your strategy.). HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Martech

JUNE 15, 2023

It duplicated this capability in its CX offering to create 1:1 real-time customer journeys through its Customer Decision Hub, which essentially suggests the next-best-action (at the right time, in the right channel) for individual customers, based on countless behavioral data points. Trefler was unphased.

User-Generated 112

User-Generated Customer Journey CRM Shipping 112

Unbounce

FEBRUARY 19, 2019

Check out Later’s clever use of conversion scent to deliver a unified customer journey. Twillory’s high-converting hint: Build custom experiences for your mobile visitors. By 2017, mobile had become the dominant source of web traffic worldwide at 50.3%— a segment that expanded last year , reaching 52.2%.

Finance 145

Finance CMO Real Estate User-Generated 145

Content Marketing Institute

MARCH 19, 2018

HANDPICKED RELATED CONTENT: How to Increase Conversions at Each Stage of the Customer Journey. Here’s an excerpt from Chris’ talk: Hear great advice like Chris offered in 2017 to improve your content – and more importantly, your conversion results – at Content Marketing World Sept. 4-7 in Cleveland, Ohio.

Customer Journey 111

Customer Journey Content Marketing Customer Place 111

Content Marketing Institute

AUGUST 9, 2018

Marketers have long practiced personalization in content marketing, developing over time more sophisticated ways of personalizing the customer journey – whether through marketing automation and progressive profiling or using programmatic advertising to support our content path. WashPost HS Sports (@WashPostHS) September 2, 2017.

Entertainment 81

Entertainment Retail User-Generated Customer Journey 81

Marketing Insider Group

NOVEMBER 16, 2019

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data.

Customer 111

Customer CMO Customer Journey Marketers 111

Hubspot Marketing

APRIL 2, 2021

In 2017, Adobe launched a powerful DSP to tie with Adobe Audience Manager and Adobe Analytics. With this DSP, your team can build an ad storyboard for any campaign and visualize the customer journey. AcuityAds also has a journey map that allows brands to quickly visualize how a campaign is performing.

Shoppers 135

Shoppers User-Generated Health Advertising 135

Unbounce

MARCH 2, 2020

And you need to target your landing page so the right audience sees it at just the right moment of their customer journey. If you’re curious, you can take a look at the 2017 version in the meantime.). You need to use authentic visuals that show visitors they can really trust your brand. It’s no easy task. But it is possible.

Copywriting 145

Copywriting eBook eCommerce Customer Journey 145

Duct Tape Marketing

JUNE 1, 2022

Xenia graduated from Tim Draper’s startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. 15:46] What are some of the ways that you’re seeing people use Planable for different stages of the customer journey? [17:32] 2:36] Why did you create Planable? [14:10]

Logistics 94

Logistics Customer Journey Product Digital Marketing 94

Content Marketing Institute

OCTOBER 16, 2017

For example, a 2017 study by Business Insider revealed that people felt safer commenting on LinkedIn than on other channels. People feel safer commenting on @LinkedIn than on other channels via @businessinsider 2017 #survey. Instead, you should tie them to better understanding your audience on that channel. Click To Tweet.

Non-Profit 108

Non-Profit PR Customer Journey Advertisers 108

Chief Martec

FEBRUARY 20, 2024

Wow, a decade of hundreds of martech stack slides: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. But all three of these examples capture a sense of the journey — either for marketers or customers — in which these martech tools are used. But you don’t have to follow what they did.

B2C 77

B2C User-Generated Customer Journey Education 77

Hubspot Marketing

JUNE 26, 2019

This software is highly recommended by Joe Martinez, who was named one of PPC Hero’s top 25 PPC experts in 2017 and 2018. This spreadsheet guides you through the process of creating a strong PPC ads for each level of the customer journey. Here’s a demo that walks through the process: [link]. Download this Template for Free.

User-Generated 145

User-Generated Price eCommerce Management 145

Martech

NOVEMBER 15, 2021

Neustar offers solutions in marketing, risk, communications, and security that responsibly connect data on people, devices, and locations, continuously corroborated through billions of transactions It was officially acquired by Golden Gate Capital and GIC on August 9, 2017, making Neustar a privately-held company. Target customers.

Analytics 112

Analytics Marketing Mix Retail Advertising 112

Martech

FEBRUARY 7, 2024

Those were some really exciting years from, say, 2003 to 2017 when I sold the agency. We did a lot of website builds in the enterprise space and things like that, but we also saw the rise of social media as a marketing tool, programmatic advertising and personalization. A: Actually, I think it was more about getting my band on the web.

Transform 115

Transform SEO New Technology Digital Marketing 115

Hubspot Marketing

OCTOBER 10, 2018

As of the end of 2017, 187 million people used Snapchat daily. If you'd like to create an AR experience of your own, we recommend starting with your customer journey and working outwards from there. Any company can build an AR application, but not all of them will provide value to their customers.

Transform 145

Transform User-Generated Entertainment Retail 145

Martech

JUNE 23, 2022

Heltzel notes that when scoping out vendors — a process that begin in 2017 — Redpoint stood out during the RFP process. We brought in over 100 different sources of data and established a Golden Record across the different interfaces and source systems.”.

Transform 105

Transform Customer Branding Food 105

Buffer Marketing

JUNE 6, 2024

Here is the list of the common social proof types: customer reviews user-generated content influencer endorsements case studies customer testimonials Why should small businesses bother with social proof on Instagram? Thus, it's important to post social proof on your profile.

User-Generated 128

User-Generated Social Media Marketing Promotion Communications 128

Rock Content

SEPTEMBER 19, 2016

The end of 2016 is sneaking up on us, and you’re probably preparing your editorial calendar and campaign strategy for 2017. We’re making them available to you – via a panel discussion – so that you can pick their brains and learn how to create an effective content marketing plan for 2017.

Direct Mail 45

Direct Mail Customer Journey Marketing Plan SEO 45