Adobe Experience Cloud Blog

DECEMBER 13, 2016

Among the emerging technologies to keep track of, he mentioned tools that support predictive and intent monitoring, customer journey mapping, and diagnostic measurement. When asked “What’s next for SiriusDecisions?”, Laying the Right Foundation.

Thought Leadership 134

Thought Leadership Non-Profit CMO Transform 134

Content Marketing Institute

MAY 14, 2018

5 Types of Video Content Perfect for Each Stage of the Customer Journey. Make the case that video is an essential medium for your marketing toolkit and needs to have its own line in the budget just like Facebook ads , magazine ads, direct mail efforts, and all the rest. (More below on how to develop your strategy.).

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Rock Content

SEPTEMBER 19, 2016

The end of 2016 is sneaking up on us, and you’re probably preparing your editorial calendar and campaign strategy for 2017. We’re making them available to you – via a panel discussion – so that you can pick their brains and learn how to create an effective content marketing plan for 2017.

Direct Mail 45

Direct Mail Customer Journey Marketing Plan SEO 45

Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. 63% of purchases have more than four people involved in the buying group (up from 47% in 2017). — to targeted accounts.

Inbound Marketing 107

Inbound Marketing Marketing Marketers Direct Mail 107

Adobe Experience Cloud Blog

DECEMBER 1, 2017

In fact, a 2017 Accenture study found that 73% of US consumers are willing to provide their banks access to personal and financial data in return for added benefits in the form of offers, reduced interest rates, recognition and custom financial advice. Use of Data to Define the Customer Journey. Embrace Emerging Channels.

Transform 134

Transform Customer Journey Direct Mail Thought Leadership 134