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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. Is it really worth it?

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Why digital brands like Netflix and Wayfair are betting on physical stores

Martech

However, customer demand proved otherwise, and in 2017, Everlane opened its first store in New York City. As the company realized, customers still want to touch products before they buy. The question isnt whether to open a store but how to make that store a true extension of the brand and a driver of customer loyalty.

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Figma’s Chief Customer Officer: good design inspires customer loyalty

Econsultancy

That’s one way you inspire customer loyalty, especially since the economy is increasingly digital and online. From 2012 to 2017, IBM increased its designer-to-developer ratio target  from 1:72 to 1:18. The post Figma’s Chief Customer Officer: good design inspires customer loyalty appeared first on Econsultancy.

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Inflation-Based Price Changes? Here's How & How Not to Address it in Your Messaging

Hubspot Marketing

Back in 2017, a report by Nosto (formerly Stackla) revealed that authenticity is one of the main factors impacting consumers’ purchasing decisions. This authenticity builds trust, which is key to maintaining customer loyalty. In recent years, consumers have asked for more transparency from brands.

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This day in search marketing history: February 21

Search Engine Land

Google to sunset Google Site Search by end of 2017 2017: Google told their Site Search customers they had to find a new internal search engine service. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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5 successful crisis communication examples brands can learn from

Sprout Social

If (and, more likely, when) a breach of customer trust occurs, it is critical to address it appropriately to stave off the worst possible consequences, which might include negative impacts to: Short- and long-term brand reputation. Customer loyalty and attrition. Stock prices (for public companies). Sales and revenue.

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How to Create a Killer SaaS Content Marketing Strategy

Rock Content

In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. The Zendesk Customer Experience Trends Report 2020 is a valuable compilation of data that reveals the service’s power in influencing customer loyalty.