Why digital brands like Netflix and Wayfair are betting on physical stores
Martech
MARCH 5, 2025
However, customer demand proved otherwise, and in 2017, Everlane opened its first store in New York City. As the company realized, customers still want to touch products before they buy. The question isnt whether to open a store but how to make that store a true extension of the brand and a driver of customer loyalty.
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