Adobe Experience Cloud Blog

DECEMBER 8, 2016

Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. What changes made the biggest impact on your marketing initiatives this year?

Digital Marketing 134

Digital Marketing Thought Leadership Marketers Marketing 134

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketers 130

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

AUGUST 25, 2017

Especially because they don’t appear to be oblivious to the problem: Skyword reports that 87% of marketers consider data their organizations’ most underutilized asset. In this blog, I’ll cover four ways digital marketers can make data work for them. Tara Humpries, Head of Digital Marketing at WavHello has seen this first-hand.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Mobile Marketing Statistics. But I paid her.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Adobe Experience Cloud Blog

MARCH 17, 2017

There are only a few conferences like Summit where you’ll have all the industry-leading integrators, solutions providers, and digital marketing agencies gathered in one place for your shopping pleasure. Joe Reitz , Strategist, Nurture Marketing at Fathom. I can’t wait to see what will be improved or introduced in 2017!

Thought Leadership 118

Thought Leadership CRM Advertisers Advertising 118

Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. In 2017 there were 13 updates and in 2016 there were 11.

Digital Marketing 112

Digital Marketing Marketers Marketing User-Generated 112

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing SEO Marketers Marketing 126

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Although buggy whip manufacturers aren’t exactly doing well in the digital economy, this book is a great reality check for digital marketers.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

SMA Marketing

DECEMBER 15, 2022

Digital marketing is not just for online businesses. Brick-and-mortar locations can also use the power of digital marketing to drive new business. Businesses that learn to use digital marketing for their physical locations will see an increase in sales and customer loyalty.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. .”

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Buffer Marketing

FEBRUARY 18, 2025

Semrush certification workshops offering hands-on training in the latest digital marketing strategies. Here's what's interesting: we started out with a simple "$500 per person" approach back in 2017. Networking opportunities with tech innovators, investors, and entrepreneurs.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Neil Patel

MARCH 30, 2021

None-the-less we were able to gather some interesting stats as we have data going back to 2017. Here’s what the question searches looked like in 2017. In 2017 it was 13.41% and it went up to 14.52% in 2020. In 2017 it was 13.41% and it went up to 14.52% in 2020. From 7.68% in 2017 to 8.61% in 2020.

SEO 145

SEO Digital Marketing Marketers Marketing 145

Rock Content

MARCH 25, 2020

Trends are actually very useful in guiding, planning and strategizing in disciplines such as Digital Marketing. That is why being familiar with most Digital Marketing trends can help you get a lead on your competitors. Sales trend in Digital Marketing. Digital Marketing content trends.

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Duct Tape Marketing

SEPTEMBER 8, 2017

Top 7 Mistakes That Kill Your Ads Conversion in 2017 written by Guest Post read more at Duct Tape Marketing. Two things work in digital marketing: testing and tracking. Marketing tip: Track your ads like crazy. Vos is a contributing writer to publications on content, social media, and digital marketing in general.

Copywriting 73

Copywriting Advertisers Advertising User-Generated 73

Rock Content

NOVEMBER 2, 2017

15, 2017, webinar on this topic by registering here. The post How SEOs And Content Creators Can Actually Work Together For Better Digital Marketing Results appeared first on ScribbleLive. For content to have a chance to be effective, we need educated planning, useful creation and then sophisticated distribution.

Digital Marketing 16

Digital Marketing SEO Marketers Marketing 16

Hubspot Marketing

MAY 26, 2017

Here are some of the most common challenges marketers reported struggling with. The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. and their solutions. What Can You Do?

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Marketing Insider Group

SEPTEMBER 12, 2017

Instagram, and to a lesser extent, Facebook, LinkedIn and Pinterest are much more effective according to TrackMaven’s 2017 digital marketing analysis. The post 4 Brands Still Successfully Marketing on Twitter appeared first on Marketing Insider Group.

Branding 110

Branding Marketers Marketing Digital Marketing 110

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Getting higher ROI vs. other marketing strategies. The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM.

Transform 268

Transform Thought Leadership Inbound Marketing Marketers 268

Martech

MARCH 11, 2022

Get the daily newsletter digital marketers rely on. Here are some other essential facts to know: There will be more than 150 million monthly mobile gamers in the US in 2022, amounting to over 89% of all digital gamers. Marketing to people via mobile games is already huge and going to get even bigger.

Advertisers 111

Advertisers Advertising Digital Marketing Marketers 111

Marketing Insider Group

OCTOBER 11, 2017

In 2017, more brands created and shared video content than ever before. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative […].

eCommerce 103

eCommerce Branding Digital Marketing Content Marketing 103

Hubspot Marketing

JULY 11, 2023

To answer this question, we looked at the data HubSpot collected in the 2017 survey we conducted of 1,400+ consumers worldwide. How People Felt About AI in 2017 How People Perceive AI in 2023 How AI's Perception Could Change How People Felt About AI in 2017 In 2017, 86% of people wanted to try out AI tools.

Digital Marketing 91

Digital Marketing Product Customer Marketers 91

Martech

JANUARY 7, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you thinking about what fresh new ideas could make your brand’s presence on the metaverse pop? The video is actually from 2017.

Shipping 113

Shipping Food Advertisers Advertising 113

Adobe Experience Cloud Blog

AUGUST 21, 2018

Almost all marketers have accepted the need for a visual-led strategy to amplify their social media and digital marketing activities, but how do you know if your content marketing is working? 74% of social media marketers use visual assets , and this figure is only going to increase. Adult Swim. Standard Video.

Thought Leadership 112

Thought Leadership Advertisers Advertising Entertainment 112

Rock Content

NOVEMBER 12, 2020

You already know that videos are a very relevant part of a Digital Marketing strategy, right? In other words, there are no more reasons to underestimate the power a video has in a Digital Marketing strategy. What does it have to do with Digital Marketing? What does it have to do with Digital Marketing?

Digital Marketing 59

Digital Marketing Marketing Strategy Marketers Marketing 59

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Many marketers are intentionally involved in LinkedIn Groups that relate to their industries, but preaching to the choir doesn’t generate new leads. Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. Stop: Isolating Marketing Strategies That Work Well Together. Still cold calling in 2017?

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Hubspot Marketing

APRIL 25, 2023

With more customers looking to facilitate the car buying process online , car manufacturers’ ability to embrace digital marketing tactics is more important than ever for making sales. Earlier this year, Nissan launched a new ad that is refreshingly different from traditional marketing tactics associated with car companies.

Manufacturing 140

Manufacturing User-Generated Traditional Marketing Education 140

Sprout Social

APRIL 24, 2017

While building trust doesn’t come easily, there are simple social media best practices for marketers to maximize their efforts and campaigns. It shouldn’t surprise you an Ascend2 survey found 49% of digital marketers say social media is the most difficult type of marketing to execute, which might be the reason you’re here.

User-Generated 111

User-Generated Promotion Marketers Marketing 111

Hubspot Marketing

MAY 3, 2017

32 Free Marketing Courses to Take in 2017. Inbound Marketing Certification " by HubSpot Academy. Content Marketing Certification " by HubSpot Academy. Internet Marketing for Smart People " by Copyblogger. Viral Marketing and How to Craft Contagious Content " by Coursera. " Content Marketing " by QuickSprout.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Neil Patel

NOVEMBER 12, 2020

Title and description tags are the two most-used tags for SEO purposes, but SEO isn’t the only part of digital marketing. Advanced digital marketing requires the use of even more tags that improve page rank and overall user experience. If not for these meta tags, all you’d see in Google SERPs would be my URL. Title Tags.

SEO 145

SEO User-Generated Digital Marketing Product 145

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. Digital Marketer doesn’t sell -- it gives something valuable away for free.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hubspot Marketing

JANUARY 31, 2019

Whether its views, social shares, scroll depth, subscriptions, leads, and sometimes even ROI, digital marketers can measure it all. In 2017, Immersion Neuroscience developed the INBand, an armband that can measure your brain’s oxytocin levels by tracking the cadence of your Vagus -- a nerve that controls your heartbeat.

Neuromarketing 145

Neuromarketing Marketers Marketing Traditional Marketing 145

Martech

MAY 23, 2022

For marketers this is one more challenge when it comes to earning customers’ trust. Get the daily newsletter digital marketers rely on. from 2017. Processing.Please wait. See terms. A 2022 survey by social media analysts Sprout Social found 71% of U.S. A new global survey by pollster Edelman supports that.

Branding 115

Branding Social Media Marketing Education Digital Marketing 115

Rock Content

AUGUST 14, 2017

With Content Marketing World 2017 just around the corner, it’s back-to-school time for content marketers. Content Marketing World is the largest gathering of content marketing professionals in the world. She was recognized as AdWeek’s hottest digital marketer and won a Cannes Grand Prix Award in 2016.

Content Marketing 49

Content Marketing Energy CMO Marketers 49

Adobe Experience Cloud Blog

MARCH 7, 2017

Author: Rick Siegfried Attending Marketing Nation Summit is almost a rite of passage. Have you really experienced digital marketing if you haven’t attended Summit? I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age.

Transform 117

Transform Thought Leadership Marketers Marketing 117

Bannerflow

MARCH 18, 2020

Not confined to the realms of display, it has dominated the headlines almost continuously since 2017. After all, display advertising has been an essential medium for digital marketers with little argument over transparency until recently…. Put simply, marketers were being overcharged for ineffective digital marketing.

Advertisers 89

Advertisers Advertising Digital Marketing Branding 89

Adobe Experience Cloud Blog

JULY 31, 2017

I interviewed Jay to find out what marketers can do to break away from banality in a way that really matters to themselves and their customers. Expand on how this applies to today’s digital marketing landscape. Want to learn more about becoming exceptional in the world of marketing?

Thought Leadership 134

Thought Leadership Marketers Marketing Digital Marketing 134