Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

SMA Marketing

JANUARY 25, 2024

When you delegate digital marketing tasks like keyword research and content development to the experts, you’ll receive a list of carefully curated terms, saving you hours of research. Editor’s note: This article was originally published in December 2017 and has been updated with fresh content.

Promotion 98

Promotion Content Marketing Communications Marketing Plan 98

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Well-versed in all things digital marketing. It’s usually a small piece of a broader digital marketing strategy. Source: Statistica.

B2C 133

B2C eCommerce Communications Digital Marketing 133

Rock Content

AUGUST 31, 2017

For example, a new year might prompt a content marketing leader to decide on the following priorities: focus more on email marketing. Of course, the options in digital marketing and content marketing are endless, which is why strategy planning and periodical evaluation are so important to success.

Marketing Strategy 69

Marketing Strategy Content Marketing Marketers Marketing 69

Neil Patel

FEBRUARY 15, 2021

According to one recent report by Markets and Markets , the location-based services (LBS) market is projected to grow to as much as $77.844 billion by 2021. Proximity.Directory’s Q1 2017 Report also noted that beacons are the most popular proximity technology in the industry. The end result? Or you can be prepared.

Energy 145

Energy Manufacturing Retail User-Generated 145

Martech

APRIL 26, 2022

You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. annual turnover rate.

Whitepaper 98

Whitepaper Price SEO Digital Marketing 98

Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. 63% of purchases have more than four people involved in the buying group (up from 47% in 2017). Get the daily newsletter digital marketers rely on.

Inbound Marketing 106

Inbound Marketing Marketers Marketing Direct Mail 106

Hubspot Marketing

NOVEMBER 16, 2017

This trend is becoming more apparent in digital marketing as more and more companies are focused on implementing video-based content distribution : YouTube and Facebook Video are slowly taking over the content scene online. Minimizing risk is key when introducing a new medium to your landing pages or content marketing plan.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Rock Content

SEPTEMBER 20, 2023

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. Devise a Tailored GTM Content Marketing Plan Creating a content marketing plan for your GTM strategy comes next.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Rock Content

AUGUST 15, 2017

As you may recall, some experts out there called 2017 the year of video. I know for certain that the ‘wait-and-see’ approach is not often a good digital marketing strategy. Christoph Trappe is ScribbleLive’s Vice President of Content Marketing Strategy. How to integrate LinkedIn into your strategy.

Content Marketing 66

Content Marketing Marketers Marketing Marketing Strategy 66

Hootsuite

OCTOBER 21, 2020

— Twitter Business (@TwitterBusiness) October 11, 2017. The company’s marketing shows off what its tools can do and offers insights that customers may find valuable. The marketing teams behind this product roadmap and marketing planning software company abide by a simple B2B social media philosophy.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

SMA Marketing

JANUARY 25, 2024

When you delegate digital marketing tasks like keyword research and content development to the experts, you’ll receive a list of carefully curated terms, saving you hours of research. Editor’s note: This article was originally published in December 2017 and has been updated with fresh content.

Promotion 52

Promotion Content Marketing Communications Marketing Plan 52

Bannerflow

SEPTEMBER 3, 2018

billion alone in 2017. A key to marketers planning a successful Cyber Monday campaign is prepping their mobile presence in anticipation of the big day. Which is great for those digital marketers with access to enterprise-level creative management platforms ! The day falls on the 11th of November… or 11/11.

Advertising 66

Advertising Advertisers Retail Shoppers 66

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Consider Account-Based Marketing.

Marketing Strategy 11

Marketing Strategy Marketers Marketing Whitepaper 11

Power Digital Marketing

MARCH 12, 2019

consumers made purchases from Amazon in 2017 – half of which are Amazon Prime subscribers. Here are a few tips and tricks you can use when building out your Amazon marketing plan to make the most impact and get the best results. The post The Ultimate Guide to Amazon Marketing appeared first on Power Digital Marketing.

eCommerce 40

eCommerce Logistics Marketers Marketing 40

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Content Marketing Institute

JANUARY 12, 2018

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Today’s integrated marketing strategy isn’t.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Adobe Experience Cloud Blog

MARCH 29, 2018

less technology in their lives) actually dropped compared with our 2017 findings —this adds to the evidence that people will be increasingly open to bringing devices like the Amazon Echo or Google Home into their living spaces over the coming years. .” Have you considered incorporating voice experiences into your marketing plan?

Thought Leadership 134

Thought Leadership Manufacturing Communications Management 134

Neil Patel

FEBRUARY 16, 2021

A well-thought-out content marketing plan helps you avoid getting tripped up in the mad rush to publish more content. Once you have your content marketing plan documented, you’ll find it easier to publish great content on a consistent schedule. It’s obvious by now that a solid social media marketing plan helps SEO.

SEO 141

SEO Analytics User-Generated eCommerce 141

Duct Tape Marketing

MARCH 3, 2017

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide written by Guest Post read more at Duct Tape Marketing. With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals.

Content Marketing 75

Content Marketing Analytics eBook Marketers 75

Econsultancy

DECEMBER 13, 2021

Digital advertising now receives 40.7% of UK marketing budgets, up 18.5 share of marketing budgets is put towards above-the-line actions, while 21.8% Analysis has also found UK digital marketing budgets are higher than the average 35.7% A further 37.5% is spent on below-the-line actions. year-on-year.

Advertising 52

Advertising Advertisers Retail Shoppers 52