The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketers 130

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing SEO Marketers Marketing 126

The CMO Survey

FEBRUARY 26, 2020

Marketing budget as a percentage of firm budget remains steady at 11.3%, while marketing budget as a percent of firm revenues rises to 8.6%–a Growth in digital marketing spending remains very robust with a 13% increase expected in the next year—a pace that has been maintained over the last decade.

CMO 130

CMO Retail Price New Markets 130

Martech

JUNE 27, 2022

Get the daily newsletter digital marketers rely on. NBCUniversal is the exclusive reseller of ads for Apple News and Apple Stocks since 2017 and has recently expanded into the UK. Despite this, Netflix says its user base continues to grow. One explanation: Password sharing. Processing.Please wait.

Price 104

Price Advertising Advertisers Digital Marketing 104

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Martech

APRIL 21, 2022

” Get the daily newsletter digital marketers rely on. “We spun off the company in 2017 out of Stanford based on a paper — the concept that we could provide recommendations across many different domains because we could leverage people’s tastes much more thoroughly and thoughtfully than many other solutions.

Customer 110

Customer Shoppers User-Generated Product 110

Martech

FEBRUARY 17, 2022

.” Buyers, Bruno observed, overwhelmingly start their journeys on a digital device. Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. Get the daily newsletter digital marketers rely on. This isn’t new. Processing.Please wait. So what’s left for sales?

Customer Journey 98

Customer Journey Customer B2C Price 98