article thumbnail

New horizons for data-driven direct mail marketing

Martech

.” Remarks from Jacob Ross, CEO of programmatic direct mail vendor PebblePost. Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. “That’s the beauty of direct mail.

article thumbnail

9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond

Hubspot Marketing

Take a look at the following nine trends that we think will pop over the next six months, including NFT subscription services, virtual pop-up stores, direct mail marketing, and more. last May) and Gracia ( ~$14m since its 2017 launch). Direct Mail Marketing. Source: 25 Direct Mail Trends for 2021.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Things Marketers Can Be Thankful For

Adobe Experience Cloud Blog

Many of us are already chin-deep in 2017 planning and can barely think about the rest of this calendar year. Remember when the only way to reach your buyers was through direct mail, magazine ads, television commercials, and out-of-home advertising? Touché, my international marketers, touché. Technology That Makes Life Easier.

article thumbnail

6 Account-Based Marketing Insights from #FlipMyFunnel

Adobe Experience Cloud Blog

Laying the Right Foundation. Aside from having the right tools to support your ABM efforts, it’s critical to align sales and marketing.

article thumbnail

Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Make the case that video is an essential medium for your marketing toolkit and needs to have its own line in the budget just like Facebook ads , magazine ads, direct mail efforts, and all the rest. Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). Buffer , 2014).

article thumbnail

How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

To convert most customers, you should plan to facilitate multiple interactions with your business across a variety of channels, such as: Direct mail Email Phone Digital ads Social media As your business and target markets grow and change, you’ll need to adjust your marketing and sales plans accordingly. She earned a B.S.

article thumbnail

Join us in San Francisco for Cocktails and Content on Sept. 29th

Rock Content

The end of 2016 is sneaking up on us, and you’re probably preparing your editorial calendar and campaign strategy for 2017. We’re making them available to you – via a panel discussion – so that you can pick their brains and learn how to create an effective content marketing plan for 2017.