Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Don’t fall into the trap of one-off videos.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Hubspot Marketing

JULY 28, 2022

We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. Forget loyalty points — gifting is the new customer retention strategy. last May) and Gracia ( ~$14m since its 2017 launch). Direct Mail Marketing.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Adobe Experience Cloud Blog

DECEMBER 13, 2016

The Account-Based Marketing Technology Stack. As with any marketing strategy, it’s important to have a solid framework in place before you implement it. Aside from having the right tools to support your ABM efforts, it’s critical to align sales and marketing. Start small to get it right.

Thought Leadership 134

Thought Leadership Non-Profit CMO Transform 134

Marketing Insider Group

MARCH 28, 2023

Professional consultants have the necessary training and experience in creating data hygiene procedures, cleaning, organizing, and analyzing data into valuable reports, as well as developing and implementing a data marketing strategy. in Marketing and an M.B.A in Marketing Management from the University of Tampa.

Non-Profit 121

Non-Profit Direct Mail Health Management 121

Martech

MARCH 10, 2022

63% of purchases have more than four people involved in the buying group (up from 47% in 2017). 74% of B2B marketers say they are seeing customers taking more control over the buying process. Inbound marketing is about building value and trust, NOT about selling.?. ?Content Account-based marketing: A snapshot. What it is.

Inbound Marketing 110

Inbound Marketing Marketers Marketing Direct Mail 110

Rock Content

SEPTEMBER 18, 2017

Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet. Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus. Inbound Marketing. Lead the Marketing Strategy with Intent.

Outbound Marketing 45

Outbound Marketing Inbound Marketing Branding Logistics 45

Adobe Experience Cloud Blog

DECEMBER 1, 2017

In fact, a 2017 Accenture study found that 73% of US consumers are willing to provide their banks access to personal and financial data in return for added benefits in the form of offers, reduced interest rates, recognition and custom financial advice. So, what does the intersection of consumer data and marketing strategy look like?

Transform 134

Transform Customer Journey Direct Mail Thought Leadership 134