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Know the most critical component of videomarketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.
Aside from having the right tools to support your ABM efforts, it’s critical to align sales and marketing. Additionally, Tyler shared that sales emails with one-to-one videos are incredibly effective ABM tactics, especially when they are complemented by videomarketing campaigns. It’s More Than Marketing.
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