SocialPilot

MARCH 12, 2024

Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Content Marketing Institute

JANUARY 12, 2018

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Today’s integrated marketing strategy isn’t.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Duct Tape Marketing

NOVEMBER 14, 2018

So, Procter & Gamble and the big marketers can no longer buy their way to a new brand. On the other hand, smart marketers are thinking like direct marketers now. Is that phenomenon making this harder to do marketing the right way? It hasn’t been done in 10 years, it’s over.

Marketers 75

Marketers Marketing Law Branding 75

Econsultancy

DECEMBER 13, 2021

to 5.8%, representing the highest level of brand risk in this environment since 2017, a year laden with brand safety controversy. Out of all subcategories in main media marketing, OOH budgets unsurprisingly were hit the hardest (-61.2%), followed by audio (-50.0%) and published brands (-49.2%). year-on-year.

Advertising 52

Advertising Advertisers Retail Shoppers 52