SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. Wells Fargo used its integrated marketing platforms to create a well-optimized campaign to appeal to its target demographic.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Content Marketing Institute

JANUARY 12, 2018

One thing we’ve had to repeatedly clarify is that content marketing doesn’t simply replace your broader integrated marketing strategy. Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy – a multiplier. Today’s integrated marketing strategy isn’t.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Econsultancy

DECEMBER 13, 2021

to 5.8%, representing the highest level of brand risk in this environment since 2017, a year laden with brand safety controversy. Out of all subcategories in main media marketing, OOH budgets unsurprisingly were hit the hardest (-61.2%), followed by audio (-50.0%) and published brands (-49.2%). year-on-year.

Advertisers 52

Advertisers Advertising Retail Shoppers 52