Duct Tape Marketing

MAY 12, 2021

In 2017, Chris launched DUDE to provide the perfect outsourcing solution for digital agencies. Download his new ebook, Never Wear Pants Again , for FREE here. Chris owned a digital agency for 3 years and then in 2015 he moved all of his web design and development to Tijuana, Mexico and it was a total game-changer for his agency.

eBook 96

eBook New Technology Management Marketing 96

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. State of Video Marketing Survey , Wyzowl 2017).

Inbound Marketing 144

Inbound Marketing User-Generated Whitepaper Email Marketing 144

Hubspot Marketing

NOVEMBER 6, 2024

The ebook provides value for readers trying to crack a complicated marketing strategy — and in exchange for their contact information, they get insider tips from a variety of expert sources. Editor's note: This post was originally published in February 2017 and has been updated for comprehensiveness.

User-Generated 81

User-Generated Marketing Marketers Advertising 81

Litmus

AUGUST 6, 2020

Sadly, we’re seeing the number of email marketers that view their reviews and approvals as appropriate shrinking year after year: 62% in 2017, 60% in 2018, 58% in 2019, and now 52% in 2020. So how do we get that number back up?

eBook 82

eBook Email Marketing Marketing Marketers 82

Adobe Experience Cloud Blog

AUGUST 25, 2017

For example, you can receive Mixpanel analytics reports in Slack or get a notification each time someone downloads your ebook on Unbounce using tools like Workbot. Luckily, there are many great tools you can use to stay on top of your data without doing extra work or logging into your apps to generate a report.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Adobe Experience Cloud Blog

JULY 20, 2017

In 2017, to generate traffic through search engines, and to turn that traffic into leads and customers, you have no choice but to offer a high-quality landing page experience. But, what exactly is a landing page? Without a focused landing page featuring message match, your paid campaigns don’t stand a chance at performing to their potential.

User-Generated 134

User-Generated Thought Leadership Shoppers Law 134

Adobe Experience Cloud Blog

MARCH 31, 2017

Interview them and resource the answers into blogs, ebooks, and guides. We created a 31 Influencers to Follow in 2017 holiday campaign that revealed a new influencer to follow each day with animated bitmojis. Develop microcontent like quotes, tips, and tricks you can incorporate throughout several pieces of content.

Thought Leadership 134

Thought Leadership Social Media Marketing Influencer Marketing B2C 134

Marketing Insider Group

JUNE 30, 2020

Like white papers, eBooks will be some of the best content that you provide. The difference is in the length, with eBooks being 10 pages or more. Similar to white papers, publishing eBooks will help establish credibility and expertise in your audiences’ eyes. These are going to take even more time to research, write, and edit.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Adobe Experience Cloud Blog

DECEMBER 20, 2016

Content Marketing Institute and MarketingProf’s 2017 Content Marketing Benchmarks reveal that the most effective content marketers understand what successful content marketing looks like and document their marketing strategy. But I bet you’ll learn something from every campaign. Document Your Strategy.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

AWeber

MARCH 15, 2022

Submit” or “sign up” are a little 2017. This is usually an ebook, but freebies can also be a video or a free course—anything you think your ideal subscribers would find irresistible. It offers an ebook called “28 Side Hustle Ideas.”. Be compelling. Don’t be afraid to have some fun with it.

eBook 128

eBook Place Digital Marketing Content Marketing 128

Rock Content

SEPTEMBER 24, 2015

There are no signs that this demand will diminish anytime soon –a report from Cisco projects that, by 2017, video traffic will account for 69 percent of all internet use. Matt is passionate about the latest content marketing trends and best practices for video, infographics, eBooks and more. Increasing demand from marketers.

Shoppers 97

Shoppers eBook User-Generated Market Trends 97

Rock Content

JULY 31, 2017

Forrester identified key areas B2B companies should be focusing on in their 2017 B2B Predictions Report , and account-based marketing ranked #1. Lucky for you, we’ve got a webinar on August 10th, 2017 where we’ll be taking you through how to launch a stellar social selling program in just seven steps.

Thought Leadership 90

Thought Leadership eBook Marketing Marketers 90

Buffer Marketing

JUNE 22, 2023

Whether that takes the form of an ebook or another product, dive deep into it and give it your best shot,” Jahleane recommends. ” The thing is, many creators started around that time and are now pretty big on YouTube (like Jay Clouse in 2017 and even popular creator Mr Beast ).

eBook 119

eBook Product Place Social Media Marketing 119

Hubspot Marketing

JANUARY 30, 2020

So content like an ebook or template can be turned into a call-to-action to entice readers to find out more. The two brands collaborated on a gym bag in 2017, releasing it on the LSF blog and website: Image Source. Finally, content offers are a way for you to leverage any content resources you have and monetize them.

Fashion 145

Fashion Food Thought Leadership eBook 145

SocialPilot

APRIL 23, 2025

Notably, 59% of marketers use thought leadership ebooks or white papers to reach customers, spotlighting its significance in proving your expertise. The campaign got so popular in 2017 that Wendy’s announced their own holiday National Roast Day. Source What makes it a successful social media PR campaign?

PR 40

PR Branding Whitepaper Thought Leadership 40

Duct Tape Marketing

JUNE 18, 2017

For the next 5 days, I’m going to write a post that explains in some detail how to attack each of the five steps above and at the end, I’ll collect it all in an ebook for you. I believe there’s still plenty of time to make 2017 your best year yet and what better time to start than right now. So here’s my idea.

eBook 76

eBook Marketing Marketers Marketing Plan 76

Litmus

JULY 2, 2020

Melanie’s past sessions have focused on B2B design trends in 2017, and at Litmus Live in 2019, she talked about discovering her organization’s emails were showing on blocklists and provided actionable tips for attendees to overcome similar issues. I sat down with Melanie Kinney, a friendly face you’ve seen at Litmus Live more than once.

eBook 90

eBook Communications Email Marketing Product 90

Unbounce

MARCH 2, 2020

If you’re curious, you can take a look at the 2017 version in the meantime.). These are your webinar registration pages, your ebook download pages, and… well, that’s pretty much it, actually. million conversions. Get hyped—it’s coming soon to a marketing inbox near you. Otherwise, you’ll just end up scaring folks away.

Copywriting 145

Copywriting eBook eCommerce Customer Journey 145

Rock Content

JANUARY 18, 2018

Indeed, 2017 saw several major leaps forward for SEO, from an increased focus on machine learning for search engines to changes in the way that consumers search for information online. Their full thoughts are catalogued in our annual eBook. Few terms were repeated more often in 2017 than ‘fake news.’ than it did in 2017.

SEO 49

SEO eBook PR Digital Marketing 49

Litmus

MARCH 30, 2021

Learn about the most common issues that will break your emails in our ebook, The Anatomy of a Broken Email. Originally published on March 9, 2017, by Bettina Specht. While you might have your own approach on how to quality-check your emails, there are a few crucial elements everyone should check before every send. Every time.

Analytics 111

Analytics eBook Branding Communications 111

Marketing Insider Group

SEPTEMBER 14, 2020

HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista). Customers made 108% more purchases using apps than they did on the mobile web during the 2017 holidays. Optinmonster). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Litmus

SEPTEMBER 7, 2021

Discover the rest of our micro-efficiency tips in our ebook, Going Agile: The New Email Workflow. 2017, February 1). . — Donnell DeLeon, Marketing Automation Developer at VSP. Be more agile. ESP Sync is one of several agile ways to boost your email workflow. Get the guide. Make final pre-send testing easier than ever. Too many Tools?

eBook 80

eBook Email Marketing Market Trends Management 80

Duct Tape Marketing

SEPTEMBER 7, 2015

One article projects that by 2017 , videos will account for 67% of all consumer internet traffic. Now take that idea and instead, have them like your brand on Facebook, follow you on Twitter, or better yet, send them to a landing page to download a free eBook or checklist – where you directly capture their contact information.

Video Marketing 78

Video Marketing Marketing Marketers eBook 78

Duct Tape Marketing

SEPTEMBER 7, 2015

One article projects that by 2017 , videos will account for 67% of all consumer internet traffic. Now take that idea and instead, have them like your brand on Facebook, follow you on Twitter, or better yet, send them to a landing page to download a free eBook or checklist – where you directly capture their contact information.

Video Marketing 77

Video Marketing Marketing Marketers eBook 77

Rock Content

SEPTEMBER 20, 2023

Examples of content types to consider using include: Blog posts Videos Social media postings Interactive content eBooks Webinars Demos Free trials 6. These options range from traditional blogs to engaging videos, informative eBooks, and more. Use storytelling techniques to connect with your target audience.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Duct Tape Marketing

AUGUST 1, 2024

So if a marketer goes, Ooh, I just got this new ebook, I want to go publish, they go in and they create a campaign and they call it ebook. Otherwise you're just creating like, here's an ebook, here's a guide, here's a thought leader. There's this natural reaction to name a campaign after the asset that you're advertising.

Transform 92

Transform eBook Thought Leadership Whitepaper 92

Rock Content

NOVEMBER 23, 2017

According to the 2017 Social Media Marketing Industry Report , 92% of marketers said social media is important to their business, so with that many marketers on social, imagine how many messages bombard buyers every minute. It’s hard to stand out when you have a constant wave of new content being added to the internet on a daily basis.

Social Media Marketing 58

Social Media Marketing eBook User-Generated Advertising 58

Duct Tape Marketing

SEPTEMBER 7, 2015

One article projects that by 2017 , videos will account for 67% of all consumer internet traffic. Now take that idea and instead, have them like your brand on Facebook, follow you on Twitter, or better yet, send them to a landing page to download a free eBook or checklist – where you directly capture their contact information.

Video Marketing 65

Video Marketing Marketing Marketers eBook 65

Rock Content

JULY 21, 2020

As of 2017, Ion was offered by ScribbleLive, a North American company acquired by the Brazilian multinational Rock Content in 2019, adding Ion to its catalog of content experience solutions. This does not mean that images, blog posts, videos, and ebooks will be left behind.

Whitepaper 75

Whitepaper User-Generated eBook Transform 75

Duct Tape Marketing

JANUARY 12, 2017

Businesses create eBooks, free reports, subscription membership sites, and online workshops based on the content they already wrote about on their blog or website. In addition, Facebook is investing a lot in securing live video as an important trend in 2017. Content Upgrades.

User-Generated 68

User-Generated Advertising Advertisers eBook 68

Neil Patel

JANUARY 21, 2021

The reason is because visitors who search for informational keywords like: How to clear acne with home products How to install WordPress Make money online for free Free ebook download Top 10 free article spinners. If they’re not in the buying mood, they want you to speak their language – the search engine language of free.

SEO 145

SEO User-Generated Analytics Health 145

Duct Tape Marketing

AUGUST 8, 2019

In 2017, long before becoming a certified Duct Tape Marketing consultant I was ripping them off! As a member of the organization, you get access to tons of marketing materials such as ebooks, presentations, PDFs, and more. I even ripped off some of their website verbiage. Sorry, John. Look familiar? Sorry, John.). Marketing Materials.

Marketing 72

Marketing Marketers Price SEO 72

Rock Content

APRIL 24, 2018

However, it is generally considered to be articles, blogs, guides, and eBooks that eclipse 1,200 words and often much more. In 2017, long-form video was the top-ranked form of content across all devices (phone, tablets, television, PCs, etc.). It is also important to note that long-form content is not exclusive to the written word.

eBook 40

eBook Promotion Place Content Marketing 40

Duct Tape Marketing

JULY 21, 2022

Well, 36% were image pixels versus 2017 when there was 0% of the search results were images on mobile. Google is emphasizing images more and more. I did a analysis of the pixels of a mobile screen on a small business focused to keep a search and 35% of the surgeries. John Jantsch (09:58): Yeah. Which is ultimately what.

Place 94

Place Product SEO Education 94

Rock Content

APRIL 20, 2020

And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. Infographics, ebooks, case studies, for example, reinforce a positive brand impression and have the ability to create a positive experience for potential customers.

Content Marketing 52

Content Marketing Thought Leadership User-Generated Customer Acquisition 52

Rock Content

APRIL 27, 2020

That’s is why affiliate marketing became a $12 billion industry in 2017 and keeps growing. Work on building a list of your blog visitors by handing out free high-value content, such as ebooks and white papers. Besides that, you can work with brands you know and trust. Brands get better advertising with affiliate marketing.

Affiliate Marketing 59

Affiliate Marketing Whitepaper User-Generated Promotion 59

Unbounce

OCTOBER 15, 2024

Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists. 7 minute read Pay per click How PPC agency ParaCore used clever account management to save a client $30k in ad spend September 12, 2017. Ensure these assets are closely related to the topics of your ungated content.

User-Generated 98

User-Generated Marketing Marketers CRM 98