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8 of the Top Marketing Challenges Marketers Face Today [New Data]

Hubspot Marketing

Here are some of the most common challenges marketers reported struggling with. The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. Ebook: Website Redesign Guide.

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot Marketing

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. Custom content influences 61% of consumers ( Dragon Search Marketing ).

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Optinmonster).

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Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

Create a Roadmap for the Buyer’s Journey With inbound marketing , you first understand your target audience and then create your strategy to meet customer needs along the buyer’s journey. Examples of content types to consider using include: Blog posts Videos Social media postings Interactive content eBooks Webinars Demos Free trials 6.

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Ion Interactive Guide: Rock Content’s Interactive Marketing tool

Rock Content

It’s equipped with advanced editing, monitoring, and data-driven features that make it a true hub for content creation and marketing management. As of 2017, Ion was offered by ScribbleLive, a North American company acquired by the Brazilian multinational Rock Content in 2019, adding Ion to its catalog of content experience solutions.

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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Neil Patel

The reason is because visitors who search for informational keywords like: How to clear acne with home products How to install WordPress Make money online for free Free ebook download Top 10 free article spinners. One essential element of an effective inbound marketing strategy is keyword research.

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