Marketing Insider Group

DECEMBER 19, 2017

Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group.

Event Marketing 107

Event Marketing Whitepaper eBook Marketers 107

Marketing Insider Group

JUNE 30, 2020

White Papers. White papers need to be some of your best content. Writing white papers will help establish this credibility, and it can also be used to drive people to your website by sharing it on social media or through email. Like white papers, eBooks will be some of the best content that you provide.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. State of Video Marketing Survey , Wyzowl 2017).

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Rock Content

JULY 21, 2020

As of 2017, Ion was offered by ScribbleLive, a North American company acquired by the Brazilian multinational Rock Content in 2019, adding Ion to its catalog of content experience solutions. This is the fastest way to produce questionnaires, white papers, infographics , and other interactive materials.

Whitepaper 75

Whitepaper User-Generated eBook Transform 75

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista). Optinmonster states that “research gets millions of shares on Facebook.”

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Duct Tape Marketing

AUGUST 1, 2024

And we're also finding that documents are working really well and it's not just, I'm going to upload my whole white paper or something like that. So if a marketer goes, Ooh, I just got this new ebook, I want to go publish, they go in and they create a campaign and they call it ebook. And we don't do that.

Transform 91

Transform eBook Thought Leadership Whitepaper 91

Rock Content

APRIL 27, 2020

That’s is why affiliate marketing became a $12 billion industry in 2017 and keeps growing. Work on building a list of your blog visitors by handing out free high-value content, such as ebooks and white papers. Besides that, you can work with brands you know and trust. Then use that list to grow your sales.

Affiliate Marketing 59

Affiliate Marketing Whitepaper User-Generated Promotion 59