Adobe Experience Cloud Blog

MARCH 29, 2017

Throughout my 20 years in marketing, I have been to many conferences. As an event marketer , swag can be a decent ticket item on your budget, but unlike, say, the upgrade to the carpet in your booth, it has greater potential to provide dividends after the conference ends. Maximize post-event exposure.

Thought Leadership 128

Thought Leadership Marketing Marketers Branding 128

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. User Group Meetings. Executive Networking Dinners. Roadshows or 1 Day Seminars. Customer Advisory Boards. Tradeshows. User Conferences.

Thought Leadership 134

Thought Leadership Promotion Global Marketing Marketing Strategy 134

Neil Patel

MAY 4, 2021

Where you can network with Justine Ezarik is at technology trade shows like CES, the Webby Awards, the Streamys, and several other events. You can follow her social accounts to see which events she attends. Event marketing is a big trend and being able to boast influencer attendance is huge.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Here are some of the ways account-based marketers can work with other teams and departments to leverage their programs for an integrated ABM strategy: Events: Event marketers humanize your brand, creating opportunities for buyers and sellers to meet face-to-face.

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Adobe Experience Cloud Blog

AUGUST 30, 2016

Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online. This year’s affair falls on Wednesday, September 14, and is themed around tomorrow’s marketer. Well, there is! There truly is!

Thought Leadership 91

Thought Leadership Marketing Marketers Event Marketing 91

Duct Tape Marketing

AUGUST 7, 2014

Data from eMarketer predicts that by 2017, 50% of the world’s mobile phone users will be using a smartphone with access to the internet and mobile apps. Mobile marketing is nothing new, businesses have been creating mobile friendly websites and using social media to reach their on-the-go audience for years. Creating a social buzz.

Event Marketing 78

Event Marketing Target Market User-Generated Marketing 78

Hootsuite

JUNE 26, 2019

A 2017 Inkwell study found that six in 10 people will hold onto promotional products for up to two years. — James Lane (@JamesLaneMe) September 13, 2017. 6 ways to promote an event on social media after it’s over. Remember: social media event promotion doesn’t end when your event ends.

Promotion 111

Promotion User-Generated Price Energy 111

Rock Content

FEBRUARY 1, 2017

If it’s relevant to your target audience, why not write the 2017 version with newer, better restaurants? We’ve done this at ScribbleLive – when we enlisted our Senior Product Marketing Manager, Geoffrey Gualano, to share what he learned about producing product videos and what he learned about event marketing while working at Apple.

Social Media Marketing 91

Social Media Marketing Content Marketing Event Marketing Product 91

Martech

FEBRUARY 16, 2022

“It was a need that grew as we realized that delivering our content to relevant members was going to create the most value for both us and our user base,” said Katie Perry, Public’s VP of Marketing. Building different experiences. In May 2021, they launched Public Live, a feature that integrates live audio into the Public app experience.

Education 98

Education Customer Digital Marketing Event Marketing 98

Hootsuite

MARCH 26, 2020

Speakers often double as influencers—so provide them with the details they need to become event ambassadors. That means no virtual event marketing should be without a link. Don’t forget to share an event hashtag. Posted by Purple on Monday, May 1, 2017. Always include who, what, where, and how. Happy slumber.

Promotion 145

Promotion Logistics Analytics Place 145

Rock Content

JULY 11, 2016

There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.

Entertainment 63

Entertainment Transform User-Generated Marketing Plan 63

Content Marketing Institute

OCTOBER 30, 2017

Want to experience a content marketing selfie opportunity? Check out the dates and cities for the rest of 2017. Cover image by Joseph Kalinowski/Content Marketing Institute. The post How Brands Use Pop-Up Experiences to Make a Lasting Impression appeared first on Content Marketing Institute.

Branding 88

Branding Manufacturing Content Marketing Place 88

Set Up

MARCH 19, 2024

At my company today, there are many women in leadership roles in marketing and across our business, and that's definitely made it easier to lead. I started in event marketing which included a lot of after hours events, trade shows, customer entertaining, and alcohol where people sometimes dropped their professionalism.

Transform 105

Transform PR Marketing Marketers 105

Econsultancy

DECEMBER 13, 2021

to 5.8%, representing the highest level of brand risk in this environment since 2017, a year laden with brand safety controversy. Nearly 64% of those surveyed stated they had recorded a decrease in marketing spend between April and June, compared to 25% who recorded a decrease between January and March. year-on-year.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Chief Martec

MAY 31, 2022

You can see from the chart above that agile has found its way into a wide variety of marketing activities: marketing operations, creative services, website operations, social media, advertising, etc. ” (To be fair, in a virtual/hybrid event world, the pacing and adaptability of events marketing has increased significantly.).

Shipping 111

Shipping Marketing Marketers Event Marketing 111