Marketing Insider Group

SEPTEMBER 11, 2018

Event marketing has always played a key role in any sophisticated content marketing strategy, especially for B2B organizations. In 2017, 36 percent of B2B marketers named in-person events as one of their most critical tactics for content marketing success.

Event Marketing 98

Event Marketing Content Marketing Marketing Strategy Marketing 98

Content Marketing Institute

DECEMBER 4, 2017

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. Create educational and fun videos to define event topics or goals.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018.

Thought Leadership 134

Thought Leadership Promotion Global Marketing Marketing Strategy 134

Adobe Experience Cloud Blog

AUGUST 30, 2016

I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online. This year’s affair falls on Wednesday, September 14, and is themed around tomorrow’s marketer. Well, there is! There truly is! Networking Lounge. and other great giveaways. Did I mention that EVERYTHING I’ve talked about above is free ?

Thought Leadership 91

Thought Leadership Marketing Marketers Event Marketing 91

Neil Patel

MAY 4, 2021

Where you can network with Justine Ezarik is at technology trade shows like CES, the Webby Awards, the Streamys, and several other events. You can follow her social accounts to see which events she attends. Event marketing is a big trend and being able to boast influencer attendance is huge. It’s not easy, but I do it.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Duct Tape Marketing

AUGUST 7, 2014

Data from eMarketer predicts that by 2017, 50% of the world’s mobile phone users will be using a smartphone with access to the internet and mobile apps. Mobile marketing is nothing new, businesses have been creating mobile friendly websites and using social media to reach their on-the-go audience for years. Creating a social buzz.

Event Marketing 78

Event Marketing Target Market User-Generated Marketing 78

Hootsuite

JUNE 26, 2019

A 2017 Inkwell study found that six in 10 people will hold onto promotional products for up to two years. — James Lane (@JamesLaneMe) September 13, 2017. 6 ways to promote an event on social media after it’s over. Remember: social media event promotion doesn’t end when your event ends.

Promotion 111

Promotion User-Generated Price Energy 111