Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom.

Event Marketing 120

Event Marketing Logistics Retail Marketing 120

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Econsultancy

DECEMBER 13, 2021

to 5.8%, representing the highest level of brand risk in this environment since 2017, a year laden with brand safety controversy. Nearly 64% of those surveyed stated they had recorded a decrease in marketing spend between April and June, compared to 25% who recorded a decrease between January and March. year-on-year.

Advertising 52

Advertising Advertisers Retail Shoppers 52