Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom.

Event Marketing 120

Event Marketing Logistics Retail Marketers 120

Adobe Experience Cloud Blog

DECEMBER 19, 2017

I cannot tell you where 2017 went. As we marketers wrap up our 2018 planning, it’s difficult to not get excited about the potential a new year brings. Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that. Evolving expectations are the only true constant in marketing.

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Content Marketing Institute

DECEMBER 4, 2017

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. Create educational and fun videos to define event topics or goals.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Adobe Experience Cloud Blog

MARCH 29, 2017

Throughout my 20 years in marketing, I have been to many conferences. As an event marketer , swag can be a decent ticket item on your budget, but unlike, say, the upgrade to the carpet in your booth, it has greater potential to provide dividends after the conference ends. Maximize post-event exposure. The answer?

Thought Leadership 128

Thought Leadership Marketers Marketing Branding 128

Neil Patel

MAY 4, 2021

Where you can network with Justine Ezarik is at technology trade shows like CES, the Webby Awards, the Streamys, and several other events. You can follow her social accounts to see which events she attends. Event marketing is a big trend and being able to boast influencer attendance is huge. Create a Website or Blog.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Rock Content

FEBRUARY 1, 2017

Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. When you’ve fallen into that dark place, try these four creativity kick-starters. If it’s relevant to your target audience, why not write the 2017 version with newer, better restaurants?

Social Media Marketing 91

Social Media Marketing Content Marketing Event Marketing Product 91

Hootsuite

JUNE 26, 2019

With plenty of time in advance, reveal tidbits of what your guests can look forward to at the event. Jameela Jamil often plugs her show, The Good Place , by sharing goofy photos of cast on-set, letting fans in on the backstage shenanigans before the airing of a new episode. — James Lane (@JamesLaneMe) September 13, 2017.

Promotion 111

Promotion User-Generated Price Energy 111