Hubspot Marketing

OCTOBER 4, 2023

Hello Sunshine first started generating popularity with audiences through a modern book club model , reminiscent of Oprah’s book picks in the 90s. Witherspoon started a book club in 2017 offering a monthly book recommendation to her fans. In addition to podcasts, trending is also producing movies.

Gen Z 133

Gen Z Branding Advertising Advertisers 133

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2017, 19.8 In 2015, 14.8 trillion views.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

illumin

APRIL 4, 2025

TV and streaming sports rights is expected to nearly double between 2017 and 2027. NIL partnerships have expanded beyond just star athletes, as brands are now increasingly collaborating with micro and nano influencers who have strong connections within niche communities that are resonating with todays Gen Z audiences.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Hubspot Marketing

APRIL 26, 2019

Despite the bad press, and even mixed feelings about social media's impact on society across generations, our data shows that social media sites like YouTube and Twitter are still major discovery channels for Gen Z, Millennials, and Gen X. Videos and your website are both crucial for brand engagement.

Gen Z 145

Gen Z Millennials Product Customer 145

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. Apple App Store ). Demographics.

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Hootsuite

FEBRUARY 4, 2020

More than 500 million daily active users (last updated by Instagram in 2017). More than 500 million daily active users (last updated by Instagram in 2017). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. These generations have billions of dollars of direct spending power as well as influence over household spending. Dunkin’ (@dunkindonuts) June 2, 2017. Who can still benefit from Snapchat marketing?

Gen Z 139

Gen Z Millennials User-Generated eCommerce 139

Hubspot Marketing

FEBRUARY 12, 2019

59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. The number of channels with more than 1 million subscribers increased by more than 75% since 2017. The number of YouTubers who earn six figures per year has increased by more than 40% since 2017.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Hubspot Marketing

MAY 9, 2022

Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. Editor's note: This post was originally published in 2017, but was updated for comprehensiveness. The most popular time frame for advertising/marketing, electronics, and financial services brands is 3 p.m. 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. Year Launched: 2017 (Founded in 2016).

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online. 18-24 16.8%

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The HubSpot 2017 Content Trends Survey found that 18% of consumers in the US, Germany, Colombia, and Mexico want blogs from the brands they support. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

AUGUST 20, 2019

It surpassed Twitter in business users in 2017. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. 50% of consumers say that seeing user-generated content would increase their chances of buying products through a brand's social media. Videos get 21.2% Sprout Social ).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 116

Gen Z User-Generated Entertainment Millennials 116

Hootsuite

OCTOBER 8, 2019

As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). — UNSW (@UNSW) February 20, 2017. — UNSW (@UNSW) February 22, 2017. — University of British Columbia (@UBC) February 21, 2017. Instagram Live.

Education 112

Education Gen Z Millennials Promotion 112

Neil Patel

DECEMBER 29, 2020

A joke about the AARP, for instance, isn’t going to fly with a Gen Z crowd. Meanwhile, a joke using terms like stan and salty with Gen X will most likely fall on deaf ears. The audience didn’t understand the jokes, or they just didn’t think they were funny? They’re not even thinking about retirement. The same goes for memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Content Marketing Institute

NOVEMBER 5, 2018

John Legend (@johnlegend) May 18, 2017. HANDPICKED RELATED CONTENT: The ABCs of Connecting With Generation Z. consumers in 2017 said they’d purchase a product because the company supported a cause they cared about, according to a Cone survey. In 2017, Dave’s Killer Bread grew by more than 75% over 2016.

Gen Z 111

Gen Z CMO Marketing Strategy Content Marketing 111

Hubspot Marketing

JULY 28, 2022

last May) and Gracia ( ~$14m since its 2017 launch). Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ”  The Storyteller community is where they connect with these creators — and completely free.

Gen Z 118

Gen Z Branding Influencer Marketing Fashion 118

Sprout Social

JANUARY 16, 2020

Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots. Marketing via authenticity is essential to reaching Gen Z and younger millennials who are often the arbiters of what goes viral. This is, they’re organic, personable and relatable.

Gen Z 126

Gen Z Marketing Marketers Millennials 126

SocialPilot

JANUARY 15, 2024

The time spent watching Instagram videos has increased 80% since 2017. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Viewers can remember Facebook video ads by companies 23% more if their names appear within the first 3 seconds. Post-Pandemic Video Marketing Trends 73.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Hootsuite

SEPTEMBER 9, 2020

If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. Or that between 2017 and 2019 viewership of videos with “thrift with,” “thrifting in” or “how to thrift” in the title increased by 10X. Source: Think With Google.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Hootsuite

AUGUST 19, 2020

It’s especially popular among Gen Z , with about half of all users between the ages of 18 and 24. What Spotify did: Since 2017, Spotify has shared year-end data with their users, compiling their most-listened to songs, albums and artists in a personalized “Spotify Wrapped” summary. Spotify #2019Wrapped.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Buffer Marketing

JUNE 7, 2022

It’s also good to note that while people of all ages are on TikTok, the strongest demographic on the app is Gen Z. Launched in 2017 with singer Bruno Mars, duets allowed users to dance and sing together through split-screen videos and quickly became a popular trend on the app. In the U.S.,

Gen Z 116

Gen Z User-Generated Fashion Entertainment 116

Hootsuite

JULY 9, 2019

Likewise, you probably won’t catch Gen Z teens on a parenting blog, no matter how popular it is. December 2017 I made a promise to myself to start something and not quit! When deciding on the format and scope of your partnership, keep your target audience in mind. View this post on Instagram. #ad ad | GIVEAWAY TIME!

Marketing Strategy 112

Marketing Strategy Gen Z User-Generated Marketing 112

Dana Nicole

FEBRUARY 1, 2021

Gen Z’s spend more per transaction compared to Millennials and average more transactions. Although younger, Gen Z is a powerful and profitable segment. Instagram hit 800 million monthly active users in September 2017, seven years after it was launched in the United States. But is that a good thing?

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Girl Power Marketing

SEPTEMBER 30, 2021

scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. While TikTok is still hugely popular with Generation Z and even Generation Alpha— 62% of users are aged 10 to 29—those numbers have shifted toward older audiences in recent months. By the time TikTok burst on the U.S.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Power Digital Marketing

DECEMBER 1, 2022

The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. And while videos on this platform used to be exceedingly short—TikTok had a 15-second time limit upon its release in 2017—they’ve since extended the limit to three minutes. .

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Econsultancy

FEBRUARY 23, 2022

This will mostly be driven by Gen Z and Millennial cohorts who, on average, are watching videos on both free and paid streaming platforms far more than the average individual (42% vs 29% and 40% vs 29%, respectively). The trend is even more pronounced in the US, where just 59% watched traditional TV in 2020 compared to 83% in 2017.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Spiralytics

JULY 31, 2024

Her content, with some reaching up to 88 million views, has become a favorite among Gen Z Filipinos. In 2017, she co-founded Tier One Entertainment, a gaming and entertainment company. Andrea Brillantes @blythe Facebook: Andrea Brillantes (17M followers) Instagram: @blythe (14.1M Wil Dasovich Facebook: Wil Dasovich (2.5M

Food 52

Food Gen Z Entertainment Fashion 52

Econsultancy

DECEMBER 13, 2021

to 5.8%, representing the highest level of brand risk in this environment since 2017, a year laden with brand safety controversy. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores. Desktop display brand risk rose the most over this time, jumping 3.2% year-on-year.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. The social channel made news in 2017 when it reached more monthly active users than Twitter. The overall platform's story began in 1999 when QQ launched as a desktop messaging site.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Sprout Social

APRIL 13, 2020

His TikTok content and tips were recently featured alongside those of other city government communications leaders in a SmartCitiesDive article about reaching Gen Z to squash COVID-19 misconceptions. Today’s @ColumbusGov TikTok features social distancing and #StayHome ?? link] pic.twitter.com/uV33STlNYg. — Jon Tolbert @ ??

Communications 144

Communications Gen Z Law Food 144

Sprout Social

JULY 27, 2021

Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. In 2018, Missguided boasted a 40% sales increase every night the show was on.

Gen Z 131

Gen Z Fashion Influencer Marketing Millennials 131

Sprout Social

AUGUST 29, 2019

To further demonstrate the above caveat, in 2017, then-Twitter CFO and COO Anthony Noto estimated that 1.6 Decline aside, this still means Twitter is a great platform for brands that are targeting Gen Z and Millennials, especially with 32% of U.S. This differs significantly from similar stats shared by other networks.

Gen Z 111

Gen Z Millennials Analytics Advertising 111

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. Gen Z expects greater transparency & personal validation from every online experience, says @joderama. Gen Z is projected to make up to 40% of consumers by 2020 via @barkleyus.

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Hootsuite

APRIL 7, 2022

Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. Founded in 2017, Substack is a publishing platform that leverages the power of individual creators over media outlets. In 2021, only 9% of marketers were using TikTok to promote their business. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145