Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. Follow the lead of today’s leading companies into employee-generated content. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily. Ignore the importance of ESC at your own peril.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Neil Patel

NOVEMBER 23, 2020

So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. They identified a shift in their audience and pivoted to capture the market through the right channels.

Gen Z 138

Gen Z Branding Marketers Marketing 138

Sprout Social

JULY 27, 2021

Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Make a genuine connection with influencer marketing. Make listening a bit of you.

Gen Z 133

Gen Z Fashion Influencer Marketing Millennials 133

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. She uploads past episodes on YouTube for creators who can’t make the live chats. 

Gen Z 118

Gen Z Branding Influencer Marketing Fashion 118

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. Founded in 2017, Substack is a publishing platform that leverages the power of individual creators over media outlets. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hubspot Marketing

JULY 28, 2022

last May) and Gracia ( ~$14m since its 2017 launch). Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Sprout Social

AUGUST 29, 2019

To further demonstrate the above caveat, in 2017, then-Twitter CFO and COO Anthony Noto estimated that 1.6 Decline aside, this still means Twitter is a great platform for brands that are targeting Gen Z and Millennials, especially with 32% of U.S. Influencer marketing is alive and well, and it’s not only on Instagram.

Gen Z 111

Gen Z Millennials Analytics Advertising 111