Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 97

Gen Z User-Generated Entertainment Millennials 97

Hubspot Marketing

MAY 9, 2022

Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. Editor's note: This post was originally published in 2017, but was updated for comprehensiveness. The most popular time frame for advertising/marketing, electronics, and financial services brands is 3 p.m. 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. These generations have billions of dollars of direct spending power as well as influence over household spending. Dunkin’ (@dunkindonuts) June 2, 2017. dunkindonuts pic.twitter.com/wEEJjRJ4xJ.

Gen Z 139

Gen Z Millennials User-Generated eCommerce 139

Hubspot Marketing

APRIL 26, 2019

Despite the bad press, and even mixed feelings about social media's impact on society across generations, our data shows that social media sites like YouTube and Twitter are still major discovery channels for Gen Z, Millennials, and Gen X. Videos and your website are both crucial for brand engagement.

Gen Z 145

Gen Z Millennials Product Customer 145

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. Apple App Store ). Demographics.

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Hootsuite

FEBRUARY 4, 2020

More than 500 million daily active users (last updated by Instagram in 2017). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. This is a massive jump from 2017 when a mere 24% said they preferred the site.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

FEBRUARY 12, 2019

59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in.

Video Marketing 144

Video Marketing Millennials Gen Z Entertainment 144

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. Year Launched: 2017 (Founded in 2016).

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

SocialPilot

JANUARY 15, 2024

The time spent watching Instagram videos has increased 80% since 2017. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Viewers can remember Facebook video ads by companies 23% more if their names appear within the first 3 seconds.

Video Marketing 103

Video Marketing Gen Z Marketing Marketers 103

Hubspot Marketing

AUGUST 20, 2019

of Millennials, 77.5% of Generation X, and 48.2% It surpassed Twitter in business users in 2017. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Social Media Marketing Statistics/Data 2019. 42% of the world's population uses social media. Emarketer ).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Dana Nicole

FEBRUARY 1, 2021

Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. Gen Z’s spend more per transaction compared to Millennials and average more transactions. Find more statistics at Statista.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Girl Power Marketing

SEPTEMBER 30, 2021

scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. While TikTok is still hugely popular with Generation Z and even Generation Alpha— 62% of users are aged 10 to 29—those numbers have shifted toward older audiences in recent months. By the time TikTok burst on the U.S.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Power Digital Marketing

DECEMBER 1, 2022

The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. And while videos on this platform used to be exceedingly short—TikTok had a 15-second time limit upon its release in 2017—they’ve since extended the limit to three minutes. .

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Hootsuite

OCTOBER 8, 2019

As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). — UNSW (@UNSW) February 20, 2017. — UNSW (@UNSW) February 22, 2017. — University of British Columbia (@UBC) February 21, 2017. Instagram Live.

Education 111

Education Gen Z Millennials Promotion 111

Neil Patel

DECEMBER 29, 2020

A joke about the AARP, for instance, isn’t going to fly with a Gen Z crowd. Meanwhile, a joke using terms like stan and salty with Gen X will most likely fall on deaf ears. Take Chase Bank’s tweet ostensibly advising a Millennial. They’re not even thinking about retirement. The same goes for memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Sprout Social

JANUARY 16, 2020

Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots. Marketing via authenticity is essential to reaching Gen Z and younger millennials who are often the arbiters of what goes viral. This is, they’re organic, personable and relatable.

Gen Z 118

Gen Z Marketing Marketers Promotion 118

Hootsuite

JULY 9, 2019

Likewise, you probably won’t catch Gen Z teens on a parenting blog, no matter how popular it is. But while most of us tune out commercials immediately, 87% of Millennials are happy to watch videos that feature product demos or sponsored content. December 2017 I made a promise to myself to start something and not quit!

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Econsultancy

FEBRUARY 23, 2022

This will mostly be driven by Gen Z and Millennial cohorts who, on average, are watching videos on both free and paid streaming platforms far more than the average individual (42% vs 29% and 40% vs 29%, respectively). Similar patterns can be seen in behaviour across regions like Germany, Denmark, Sweden and Norway.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. The social channel made news in 2017 when it reached more monthly active users than Twitter.

Gen Z 140

Gen Z Millennials User-Generated eCommerce 140

Sprout Social

JULY 27, 2021

Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. In 2018, Missguided boasted a 40% sales increase every night the show was on.

Gen Z 130

Gen Z Fashion Influencer Marketing Millennials 130

Sprout Social

AUGUST 29, 2019

To further demonstrate the above caveat, in 2017, then-Twitter CFO and COO Anthony Noto estimated that 1.6 Decline aside, this still means Twitter is a great platform for brands that are targeting Gen Z and Millennials, especially with 32% of U.S. This differs significantly from similar stats shared by other networks.

Gen Z 102

Gen Z Millennials Analytics Advertisers 102

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. Gen Z expects greater transparency & personal validation from every online experience, says @joderama. Gen Z is projected to make up to 40% of consumers by 2020 via @barkleyus.

Gen Z 109

Gen Z Millennials Retail Shoppers 109

Econsultancy

DECEMBER 13, 2021

to 5.8%, representing the highest level of brand risk in this environment since 2017, a year laden with brand safety controversy. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores. Desktop display brand risk rose the most over this time, jumping 3.2% year-on-year.

Advertising 52

Advertising Advertisers Retail Shoppers 52