Hubspot Marketing

APRIL 26, 2019

Consumers share the products they love -- a lot! Our study found that over half of consumers tell friends and family about their favorite products at least once a week or more. You might be wondering -- how do people find out about products or services to begin with? Consumers trust word of mouth the most.

Gen Z 145

Gen Z Millennials Product Customer 145

Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. Up to 60% of audiences agree that they are open to watching content from creators that use AI to generate their content, according to the YouTube Culture and Trends Report 2023. In 2017, 19.8 In 2015, 14.8 trillion views. In 2016, 18.1

Gen Z 115

Gen Z Millennials Marketers Marketing 115

illumin

APRIL 4, 2025

TV and streaming sports rights is expected to nearly double between 2017 and 2027. In contrast, investment in Los Angeles TV and movie production has declined, reflecting the reliability of sports events like March Madness in attracting consistent viewership and engagement.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. These generations have billions of dollars of direct spending power as well as influence over household spending. Dunkin’ (@dunkindonuts) June 2, 2017. Who can still benefit from Snapchat marketing?

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. The social channel made news in 2017 when it reached more monthly active users than Twitter. The overall platform's story began in 1999 when QQ launched as a desktop messaging site.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Hootsuite

FEBRUARY 4, 2020

More than 500 million daily active users (last updated by Instagram in 2017). More than 500 million daily active users (last updated by Instagram in 2017). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. Year Launched: 2017 (Founded in 2016).

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

FEBRUARY 12, 2019

More than 70% of YouTube watch time is generated from mobile devices. Over 50,000 years of product review videos have been watched on mobile devices over the past two years. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. In 2018, YouTube was the most popular IOS app.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Hubspot Marketing

MAY 9, 2022

selected by marketers surveyed in construction, financial services, agriculture, food and beverage, chemicals and metals, consumer product manufacturing, plus travel and hospitality. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. Best Time to Post on TikTok. 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. Beauty products 43.1% Pet products 35.7% Beauty products 43.1% Pet products 35.7%

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Once you are comfortable, podcast production still requires a significant investment of time. You have to brainstorm topics, reach out to guests, and record, before shifting to post-production and marketing.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

AUGUST 20, 2019

of Generation X, and 48.2% 54% of social browsers use social media to research products. People are 31% more likely to recall what they saw on Twitter vs. general online browsing. 53% of users say they bought a product they first saw on Twitter. It surpassed Twitter in business users in 2017. of Millennials, 77.5%

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Sprout Social

JULY 27, 2021

Crucially for sponsors, this means there’s plenty of air time to get their products front and centre. Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. First of all, Love Island viewers are almost exclusively Millennials and Gen Z.

Gen Z 134

Gen Z Fashion Influencer Marketing Millennials 134

Hootsuite

APRIL 7, 2022

Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform. In 2021, only 9% of marketers were using TikTok to promote their business.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hubspot Marketing

JULY 28, 2022

last May) and Gracia ( ~$14m since its 2017 launch). Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Influencer marketing more generally might grow stronger with each new generation.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Neil Patel

DECEMBER 29, 2020

Many older brands have done the latter, using the more relaxed, casual tone on social media to shed their stuffy reputations and inject their products with a fresher (or even a snarkier) persona. A joke about the AARP, for instance, isn’t going to fly with a Gen Z crowd. MoonPie is a great example. The same goes for memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Content Marketing Institute

NOVEMBER 5, 2018

Axe, a Unilever brand of grooming products, focuses on a young male demographic. John Legend (@johnlegend) May 18, 2017. HANDPICKED RELATED CONTENT: The ABCs of Connecting With Generation Z. consumers in 2017 said they’d purchase a product because the company supported a cause they cared about, according to a Cone survey.

Gen Z 107

Gen Z CMO Marketing Strategy Content Marketing 107

Hootsuite

FEBRUARY 20, 2020

27% of internet users say they find new products through paid social ads (following word-of-mouth, TV ads, and search engines). 92% of all Instagram users say they’ve followed a brand, clicked on their website, or made a purchase after seeing a product/service on Instagram. 72% of Gen Z users on Snapchat are not reachable by TV ads.

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral.

Gen Z 130

Gen Z Marketers Marketing Millennials 130

Sprout Social

AUGUST 29, 2019

To further demonstrate the above caveat, in 2017, then-Twitter CFO and COO Anthony Noto estimated that 1.6 Decline aside, this still means Twitter is a great platform for brands that are targeting Gen Z and Millennials, especially with 32% of U.S. This differs significantly from similar stats shared by other networks.

Gen Z 111

Gen Z Millennials Analytics Advertisers 111

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ”  The Storyteller community is where they connect with these creators — and completely free.

Gen Z 118

Gen Z Branding Influencer Marketing Fashion 118

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video.

Video Marketing 106

Video Marketing Gen Z Marketers Marketing 106

Hootsuite

SEPTEMBER 9, 2020

If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. Or that between 2017 and 2019 viewership of videos with “thrift with,” “thrifting in” or “how to thrift” in the title increased by 10X. Source: Think With Google.

Gen Z 145

Gen Z Marketers Marketing Analytics 145

Buffer Marketing

JUNE 7, 2022

To begin, you can look at the people currently following your brand on social media and buying your products. It’s also good to note that while people of all ages are on TikTok, the strongest demographic on the app is Gen Z. This can really streamline your content creation process as it boosts productivity if done right.

Gen Z 116

Gen Z User-Generated Fashion Entertainment 116

Dana Nicole

FEBRUARY 1, 2021

As TikTok continues to grow and offer more products for businesses , people have started wondering whether they should focus their attention on TikTok, or if they should stick with Instagram. Gen Z’s spend more per transaction compared to Millennials and average more transactions. But is that a good thing?

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Power Digital Marketing

DECEMBER 1, 2022

The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. The introduction of a new product or service. TikTok and YouTube aren’t just vehicles for influencer marketing and showcasing videos of a company’s culture, products and services.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Spiralytics

JULY 31, 2024

Her content, with some reaching up to 88 million views, has become a favorite among Gen Z Filipinos. In 2017, she co-founded Tier One Entertainment, a gaming and entertainment company. Together, they create shows and documentaries focused on cooking and the general food culture in the Philippines.

Food 52

Food Gen Z Entertainment Fashion 52

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 116

Gen Z User-Generated Entertainment Millennials 116

Hootsuite

JULY 9, 2019

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. When deciding whether to buy your product, visit your restaurant, or stay at your AirBNB, customers are going to look at reviews first. What is social proof? Influencer endorsements.

Marketing Strategy 112

Marketing Strategy Gen Z User-Generated Marketers 112

Econsultancy

DECEMBER 13, 2021

They said ongoing staffing, transportation and product shortages could prompt companies to hold back on spend across social platforms and opt to redirect budgets elsewhere during the crucial final quarter of the year. share of revenue. UK digital ad spend set to hit record growth by the end of 2021. in June 2021, up from $0.93 year-on-year.

Advertisers 52

Advertisers Advertising Retail Shoppers 52