Remove 2017 Remove Gen Z Remove User-Generated
article thumbnail

Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform.

Gen Z 103
article thumbnail

Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. 48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Thats because customers find user-generated content 2.4x

PR 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Trendjacking & How to Do it for Your Brand

Neil Patel

That’s what happened to Pepsi in 2017 for their ad that featured Kendall Jenner, which co-opted protest imagery to sell soda (and promptly got called out for trivializing real social movements ). It’s painfully obvious when a B2B SaaS brand shoehorns itself into a Gen Z meme format meant for fashion or pop culture.

article thumbnail

30 Reddit Stats and Facts to Know in 2020

Hubspot Marketing

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats. Reddit surpassed 330 million monthly active users in 2017.

Gen Z 145
article thumbnail

The History of Social Media Since 2003

Hubspot Marketing

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 138
article thumbnail

The Top Skincare Marketing Tips to Boost Your Beauty Brand

Neil Patel

CeraVe, a mass-market skincare line recommended by dermatologists, recently found a new audience in Gen Z consumers, thanks to TikTok. The influencer and the brand forged a partnership to create content for both TikTok and YouTube, two platforms with massive Gen Z followings. The campaign increased engagement by 3.7%.

Gen Z 141
article thumbnail

3 key trends reshaping YouTube marketing today

Search Engine Land

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” The line between Gen Z and millennials isn’t the only one that’s blurring. In 2017, 19.8 In 2015, 14.8

Gen Z 115