SocialPilot

JANUARY 15, 2024

The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. On average, Facebook users spend 26 minutes per day watching videos on the platform. The time spent watching Instagram videos has increased 80% since 2017. Social Media Video Statistics for YouTube 35.

Video Marketing 102

Video Marketing Gen Z Marketing Marketers 102

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

Gen Z 107

Gen Z Branding Influencer Marketing Fashion 107

Power Digital Marketing

DECEMBER 1, 2022

billion monthly average users across the globe—more than twice TikTok’s (no-less-shabby) 1 billion. Forget the myth that YouTube exclusively attracts Boomers and Gen Xers while all the cool kids go crazy over on TikTok. YouTube’s enormous audience spans generations. On a daily basis, this is who makes up YouTube’s users: 3.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Hubspot Marketing

JULY 28, 2022

last May) and Gracia ( ~$14m since its 2017 launch). Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Influencer marketing more generally might grow stronger with each new generation.

Direct Mail 115

Direct Mail Gen Z Fashion Manufacturing 115

Hubspot Marketing

AUGUST 20, 2019

billion users worldwide. of Generation X, and 48.2% of Baby Boomers are active social media users. 74% of Facebook users check it daily. ( 96% of Facebook users access it on mobile. Link clicks account for 92% of all user interaction with tweets. 59% of Instagram users are under the age of 30.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Girl Power Marketing

SEPTEMBER 30, 2021

scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. From launch to 1 billion active users, TikTok needed only 5.1 Only Facebook Messenger has beaten this time to 1 billion, and it had the benefit of registered Facebook users on its side. of users are over the age of 65.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Hubspot Marketing

NOVEMBER 17, 2020

The heaviest podcasts users listen while they are away from home; often while at work. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Dana Nicole

FEBRUARY 1, 2021

“ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. TikTok is a video platform where users can record videos up to 60 seconds in length.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Neil Patel

DECEMBER 29, 2020

Users are most engaged on social media when they’re entertained. You don’t even need fancy image editing software, just a free meme generator, such as Imgur. Meme generators let you search for images for your meme by filtering through popular memes or uploading your image. million followers. Memes Entertain Your Audience.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Buffer Marketing

JUNE 7, 2022

It has one billion monthly active users, was the most downloaded app worldwide in the first quarter of 2022, and even beat YouTube for average watch time in the UK and US. Maybe along with your current following, you’re also hoping to appeal to a new user base. 60 percent of TikTok users are between 16-24. In the U.S.,

Gen Z 99

Gen Z User-Generated Fashion Entertainment 99

Content Marketing Institute

NOVEMBER 5, 2018

John Legend (@johnlegend) May 18, 2017. HANDPICKED RELATED CONTENT: The ABCs of Connecting With Generation Z. consumers in 2017 said they’d purchase a product because the company supported a cause they cared about, according to a Cone survey. In 2017, Dave’s Killer Bread grew by more than 75% over 2016.

Gen Z 98

Gen Z CMO Marketing Strategy Content Marketing 98

Hootsuite

AUGUST 19, 2020

What Coors Light did: Coors Light has had some of the cheekiest campaigns lately, including their Clone Machine , which lets users record a 30-second video loop of them looking interested during video-conferences so that they can sneak away to grab a beer. Teen users are even getting their parents into dance challenges.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Econsultancy

FEBRUARY 23, 2022

for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1 In H1 2021, gaming accounted for half of all global mobile user-acquisition spending. By comparison, the second largest category on mobile – ecommerce – represented just a 16% share of user-acquisition spending worldwide.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Hootsuite

JULY 9, 2019

Likewise, you probably won’t catch Gen Z teens on a parenting blog, no matter how popular it is. December 2017 I made a promise to myself to start something and not quit! User-generated content. Similar to brand mentions, user-generated content features your brand or product on social media.

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Hubspot Marketing

APRIL 13, 2020

Within just a year and a half of its launch, it reportedly grew to over 800 million active users. Reported Users: 517 million active users on QZone with 653 million monthly users on QQ. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app.

Gen Z 138

Gen Z Millennials User-Generated eCommerce 138

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

FEBRUARY 20, 2020

In Europe, Northern Europe has the highest percentage of social media users (79%), versus Southern (66%), Western (62%) and Eastern Europe (57%). India has had the biggest increase in social media users since 2019, with 130 million new users, a 48% year-over-year increase. 99% of users in 2019 accessed social media on mobile.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. But they do reveal how social trends and user expectations are evolving over time. But since being founded in 2016, it has grown to more than one billion monthly active users. Eight new users join TikTok every single second !

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hootsuite

JUNE 30, 2022

Including emoji can increase engagement by 25% on Twitter and generate 57% more Likes on Facebook. Often, the secondary meaning eclipses the first: only 7% of users actually use the peach emoji to represent the fruit. skull Death, dying, also used by Gen Z when something is so hilarious you could die. ghost “Boo!”

Communications 122

Communications Gen Z Food Health 122