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8 of the Top Marketing Challenges Marketers Face Today [New Data]

Hubspot Marketing

Here are some of the most common challenges marketers reported struggling with. The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. and their solutions. What Can You Do?

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20 Artificial Intelligence Statistics that Marketers Need to Know in 2023

Hubspot Marketing

The current AI market race is led by IBM, which holds a more than nine percent global market share. Next to IBM in the global AI patent race are Microsoft and Samsung, each within 500 patent families from IBM. times in 2022 compared to its adoption rate in 2017. It grew nearly 2.5

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3 Strategies to Maximize the ROI of Your Next Event

Adobe Experience Cloud Blog

Did you know that 24% of global marketing budgets were spent on events in 2017? In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018. User Group Meetings. Executive Networking Dinners. Roadshows or 1 Day Seminars. Tradeshows.

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The five key skills every marketer needs today

Businesses Grow

Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. I had a great opportunity to gain insight into this issue from Denis Sison.

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How LinkedIn Spun to the Top of Search for LinkedIn Marketing

Content Marketing Institute

As head of content and social media marketing for the group, Jason Miller orchestrated it all, and earns a 2018 Content Marketer of the Year nomination. HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials. The Sophisticated Marketer’s Guide to Content Marketing.

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Three Reasons Why We’re Excited for Content Marketing World 2017

Rock Content

With Content Marketing World 2017 just around the corner, it’s back-to-school time for content marketers. Content Marketing World is the largest gathering of content marketing professionals in the world. She was recognized as AdWeek’s hottest digital marketer and won a Cannes Grand Prix Award in 2016.

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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). It’s an odd development and represents the first time these percentages have fallen since the organization began its surveys in 2017.

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