Sprout Social

NOVEMBER 28, 2016

According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. Go-to app for millennials. Snapchat: Very popular with teens and millennials. By 2017, it’s expected that smartphone revenue will overtake desktop revenues.

eCommerce 95

eCommerce Shoppers Millennials User-Generated 95

Econsultancy

FEBRUARY 23, 2022

According to global market research firm Research Dive , the global in-game advertising market will generate just shy of $14 billion between 2021 and 2028, up from a little over $6 billion in 2020, at what Research Dive has called a “healthy” CAGR of 11.2%. In-game advertising.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% UK ad market expected to be the second highest for growth in 2021. of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Econsultancy

MARCH 4, 2022

Multichannel retailers saw a particularly bumper year for online sales, seeing them surpass the rate of growth of online-only competitors for the first time since 2017 (+57% year-on-year vs. 9.1%). Subscription economy market value due to reach $275 billion globally in 2022.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98