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19 Key Market Research Statistics

Backlinko

Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. billion China $2.88

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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). It’s an odd development and represents the first time these percentages have fallen since the organization began its surveys in 2017.

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Xerox Prints New Vision With Marketing

Content Marketing Institute

If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced. The thoughtful strategy, careful coordination, and smart repurposing behind this work earned Bertrand Cerisier, who led the initiative, a Content Marketer of the Year nomination. Does your futuristic workspace include printers?

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6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

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How to Create Sports Content for Big Events

Rock Content

There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

Multichannel retailers saw a particularly bumper year for online sales, seeing them surpass the rate of growth of online-only competitors for the first time since 2017 (+57% year-on-year vs. 9.1%). Also, how the acceleration in digital transformation by companies is widening the gap between leaders & laggards and more.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% UK ad market expected to be the second highest for growth in 2021. of revenue.