Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). It’s an odd development and represents the first time these percentages have fallen since the organization began its surveys in 2017.

Customer 112

Customer B2C Transform Retail 112

Backlinko

MARCH 13, 2024

Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. billion China $2.88

Market Research 103

Market Research Non-Profit Transform Marketing 103

Content Marketing Institute

AUGUST 9, 2018

Now we are entering the era of hyper-personalization: the ability to personalize not just by persona , profile, or the trail of breadcrumbs people leave on your site, but by a massive set of user details and signals, analyzed and made actionable by machines. And no longer will marketers send promotions to huge swaths of their audience.

Entertainment 83

Entertainment Retail User-Generated Customer Journey 83

Sprout Social

NOVEMBER 28, 2016

Without an active presence, you let users control the story. But it’s when that story is told with negative sentiment, or when a user’s complaint goes unnoticed, that it becomes a problem. If people talk about you online, they’re generating awareness. Most social media users expect a response from a business in under four hours.

eCommerce 110

eCommerce Shoppers Millennials User-Generated 110

Rock Content

JULY 11, 2016

There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.

Entertainment 63

Entertainment Transform User-Generated Marketing Plan 63

Econsultancy

FEBRUARY 23, 2022

for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1 billion in 2024, driven by growth markets such as the Middle East and Africa, Latin America, Southeast Asia, and India. In H1 2021, gaming accounted for half of all global mobile user-acquisition spending.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Spiralytics

SEPTEMBER 26, 2024

In a nutshell, deepfakes are artificial media, typically videos, photos, or audio, that use AI technologies to alter or generate realistic depictions of people saying or doing things they never actually did. The proliferation of deepfakes Deepfakes started appearing in 2017. This technology has become prevalent since then.

User-Generated 52

User-Generated Entertainment Global Marketing Market Research 52