Martech

MARCH 10, 2022

63% of purchases have more than four people involved in the buying group (up from 47% in 2017). 74% of B2B marketers say they are seeing customers taking more control over the buying process. Buyer personas are a semi-fictional representation of your ICP, based on market research and existing customer data. Why use them?

Inbound Marketing 111

Inbound Marketing Marketing Marketers Direct Mail 111

Content Marketing Institute

MARCH 1, 2018

And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. The results came quickly. Agile sprints used experiment.

Branding 110

Branding Inbound Marketing Content Marketing Social Media Marketing 110

Hubspot Marketing

AUGUST 7, 2018

Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel. To get started writing a press release for your business, consider How to Write a Press Release [Free 2017 Press Release Template + Example].

Marketing 145

Marketing Marketers SEO CRM 145

Rock Content

SEPTEMBER 20, 2023

Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals. The core elements of a GTM strategy include market research, product positioning, and customer engagement. Market research involves identifying your ideal customer and market.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

SocialPilot

FEBRUARY 9, 2024

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. He is a professional emcee and an Inbound marketing evangelist.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98