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How to Create an Annual Marketing Plan [Free Tool]

Hubspot Marketing

Do you take a good, hard look at your team’s marketing strategy every year? An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth. You should.

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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot Marketing

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ).

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Drive growth with account-based marketing

Martech

63% of purchases have more than four people involved in the buying group (up from 47% in 2017). 74% of B2B marketers say they are seeing customers taking more control over the buying process. Inbound marketing is about building value and trust, NOT about selling.?. ?Content Account-based marketing: A snapshot.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Video Marketing Statistics. Mobile Marketing Statistics. In case you are counting.

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Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. Devise a Tailored GTM Content Marketing Plan Creating a content marketing plan for your GTM strategy comes next.

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Digital Marketing trends: what you need to know in 2020

Rock Content

In order to get ahead, Outbound Marketing was left behind by companies, and Inbound Marketing came to replace it. Below, you’ll see the most important Digital Marketing trends for content in 2020. Now that you know the most relevant trends for Digital Marketing in 2020, you need to plan your strategy.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. He is a professional emcee and an Inbound marketing evangelist.