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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. As part of content marketing, blogging has its advantages. Here are three essential ones you should know: Content marketing generates 3x more leads vs. traditional marketing ( DemandMetric ). Facebook Lead Ads.

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Digital Marketing trends: what you need to know in 2020

Rock Content

In order to get ahead, Outbound Marketing was left behind by companies, and Inbound Marketing came to replace it. Below, you’ll see the most important Digital Marketing trends for content in 2020. More than a decade ago, that would probably mean advertising in some form of print media, like newspapers or magazines.

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Boutique Agency Experts Offer Tips on Finding Success on Social

Sprout Social

IMPORTANT: A social media marketing agency should be doing for themselves what they promise they can do for others, or they are not leading by example. Rebekah Radice : Invest in a solid Inbound marketing strategy. And don’t forget the role email plays in Inbound. Now determine where you’re receiving the biggest results.

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Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent

Rock Content

It’s worth getting into some of the big buzz-worthy marketing strategies that a lot of brands think they want or need without fully understanding what it is or how to really be successful. You don’t just “do” inbound marketing or native advertising and expect results. Inbound Marketing. Outbound Marketing.