Hubspot Marketing

JULY 10, 2018

A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. Custom content influences 61% of consumers ( Dragon Search Marketing ). We don’t need to go far -- just search “inbound marketing” or its derivatives and you’ll come across HubSpot consistently. Facebook Lead Ads.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Duct Tape Marketing

SEPTEMBER 11, 2018

And the numbers bear this out: in 2017, HubSpot’s State of Inbound report found that 71 percent of businesses worldwide are focused primarily on inbound marketing. But I’d argue that there is real value in outbound marketing, when it’s done correctly. Catch Customers at Any Stage of the Marketing Hourglass.

Outbound Marketing 71

Outbound Marketing Whitepaper Inbound Marketing Marketing 71

Content Marketing Institute

OCTOBER 19, 2017

Either way, the point is to think about content that serves people beyond the sale as part of your marketing strategy. Several speakers hit on this theme at Content Marketing World 2017. HANDPICKED RELATED CONTENT: Why Inbound Marketing Should Take a Back Seat to Current Customers. contentstrategy Click To Tweet.

Whitepaper 110

Whitepaper Customer Journey Transform Communications 110

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. 79% of B2B buyers share white papers with their coworkers. So without further ado.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Rock Content

JULY 21, 2020

It’s equipped with advanced editing, monitoring, and data-driven features that make it a true hub for content creation and marketing management. As of 2017, Ion was offered by ScribbleLive, a North American company acquired by the Brazilian multinational Rock Content in 2019, adding Ion to its catalog of content experience solutions.

Whitepaper 75

Whitepaper User-Generated eBook Transform 75

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. He is a professional emcee and an Inbound marketing evangelist.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Duct Tape Marketing

APRIL 5, 2017

Every email that we send, every webinar that we do, every presentation that we create, all of this is content marketing and that’s one thing that… it’s not necessarily e-books and whitepapers and blogs, it could be emails and turning your emails into a source of content. Hey Joe, I need you to write a white paper.

Whitepaper 47

Whitepaper Manufacturing Fashion Content Marketing 47