Sprout Social

FEBRUARY 27, 2017

To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Facebook Statistics. Twitter Statistics.

Millennials 112

Millennials Advertisers Advertising Influencer Marketing 112

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about its line of natural products. CCO: What is micro-influencer marketing?

Influencer Marketing 111

Influencer Marketing Marketers Marketing Communications 111

Traackr

AUGUST 29, 2017

Traackr's Founder and CEO announces a new framework to help you build your budget for your 2017 influencer marketing and answer core questions in the process.

Influencer Marketing 104

Influencer Marketing Marketers Marketing 104

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

Influencer Marketing 111

Influencer Marketing Marketing Plan Key Performance Indicator Promotion 111

Buffer Marketing

FEBRUARY 18, 2025

Creator Economy Live Date: Feb 4-5, 2025 Location: Caesars Forum, Las Vegas Price : $999-2,099 Best for: Creators looking to connect with decision-makers and influencer marketing pros Creator Economy Live is a two-day deep dive into the creator economy, focusing on the strategies, relationships, and platforms that drive the industry forward.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Hubspot Marketing

OCTOBER 29, 2018

In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity over the past few years, and for good reason -- oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse.

Influencer Marketing 145

Influencer Marketing Fashion Food Branding 145

Marketing Insider Group

JANUARY 29, 2018

In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used.

Content Marketing 55

Content Marketing Influencer Marketing Marketers Marketing 55

Sprout Social

MAY 3, 2017

Use Influencer Marketing to Help PR. One of the biggest creative avenues for enhancing your PR efforts is to incorporate influencer marketing. You can use influencer marketing for blog posts, social media posts or any other type of content creation. slingshotcoffee) on Apr 20, 2017 at 5:38am PDT.

PR 108

PR Influencer Marketing Promotion Management 108

Hubspot Marketing

NOVEMBER 29, 2023

However, the brand’s target demographic began to shift after the introduction of the Quencher tumbler in 2017. The success of this initial run led the Stanley brand to reintroduce the Quenchers on the brand’s official site in 2020, offering more colors and an intentional influencer marketing strategy to attract more female customers.

PR 129

PR Influencer Marketing Branding Marketing Strategy 129

Hubspot Marketing

APRIL 19, 2023

How Influencer Marketing Changed Coachella The rise of social media also had a major impact on Coachella’s growth. Influencer culture and "festival fashion" became nearly synonymous with the event. Perhaps no company has used Coachella as an influencer marketing tool as heavily as the LA-based clothing company Revolve.

Fashion 109

Fashion Influencer Marketing User-Generated Branding 109

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Hubspot Marketing

MAY 30, 2023

Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors. Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses.

Customer Acquisition 129

Customer Acquisition Influencer Marketing Promotion Advertisers 129

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. Story Is the Heart of Influencer Marketing. How do influencers become influencers in the first place?

Thought Leadership 134

Thought Leadership Marketers Marketing Price 134

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. I worked hard. Conclusion.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Hootsuite

JANUARY 27, 2020

In 2017, some big changes included weighing reactions (i.e., The decline of organic reach has savvy marketers turning to tried-and-true tactics like good old word of mouth. This is certainly the premise behind influencer marketing , but another, possibly even more authentic way to spread the word is by tapping your brand’s employees.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Content Marketing Institute

DECEMBER 19, 2018

4 Reasons You Should Act on Influencer Marketing. Chris Miller (@Chris_Miller_6) December 15, 2017. The Sauce is a three-part investigative podcast produced by Studio@Gizmodo and Onion Labs in partnership with McDonald’s that tells the story of those 2017 events. Moleskine creates the Fold ( February ).

B2C 109

B2C Content Marketing Food Transform 109

Bannerflow

DECEMBER 7, 2020

The growth of story formats’ The continued rise of influencer marketing. The continued rise of influencer marketing. Influencer marketing has been a popular method of advertising with marketers for a few years now, but this trend certainly doesn’t look like going away anytime soon.

Advertisers 98

Advertisers Advertising Influencer Marketing Transform 98

Content Marketing Institute

OCTOBER 28, 2017

05:45): Welcome to Episode 206: Recorded live on October 23, 2017 (Running time: 1:05:58). (11:38): 11:38): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. 14:28 ): Who are 2017’s top brands, ranked by customer loyalty? Show details. (00:01):

Content Marketing 98

Content Marketing Millennials Marketers Marketing 98

Sprout Social

MARCH 8, 2017

There has to be a middle ground toward influencer marketing and it starts with you understanding the goals of your brand and what the influencer will accomplish. In this article we’ll discuss three key subjects to get your influencer marketing campaign up and running.

SEO 112

SEO Influencer Marketing Food Advertisers 112

Sprout Social

DECEMBER 28, 2016

With the year coming to a close, it’s time set your eyes toward 2017. In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. What social media tactics and strategies do you have planned for the new year? From their “Congratulations!

Social Media Marketing 112

Social Media Marketing Entertainment Food Marketers 112

Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year. Additionally, it also was noted that YouTube TV covered two-thirds of U.S.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Hubspot Marketing

JULY 21, 2023

microsoftpartner @Microsoft Surface #MicrosoftSurface #createdonsurface #microsoft #art ♬ original sound - Brihallofficial It's easy and helpful to fold influencer marketing into your product videos. Influencers can introduce your product to their audience and show unique ways to use it.

Product 145

Product Promotion Food Influencer Marketing 145

Neil Patel

NOVEMBER 23, 2020

So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. In fact, 83% of beauty brands are working with influencers on Instagram.

Gen Z 138

Gen Z Branding Marketers Marketing 138

Sprout Social

JUNE 24, 2019

As of January 2019, 500 million people were using it on a daily basis–a 250% increase since 2017. And ever since the introduction of Instagram Story ads and full-screen Canvas ads in 2017, the platform has also seen a lot more advertisers promoting their products through Instagram Stories. How to Use Instagram Stories Analytics.

Advertisers 110

Advertisers Advertising eCommerce User-Generated 110

Hubspot Marketing

JULY 28, 2022

last May) and Gracia ( ~$14m since its 2017 launch). B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized. While the overall influencer marketing industry was pegged at ~$9.7B Influencer marketing more generally might grow stronger with each new generation.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Buffer Marketing

FEBRUARY 27, 2024

  “I started The BIPOC Creator Community because there is a huge opportunity and equity gap involving creators of color in influencer marketing and advertising,” Gadley told Buffer. She uploads past episodes on YouTube for creators who can’t make the live chats. 

Gen Z 118

Gen Z Branding Influencer Marketing Fashion 118

Hootsuite

AUGUST 2, 2022

In 2017, Twitter doubled its tweet character limit from 140 to 280 to help make writing on the platform easier. In 2017, LinkedIn gave its users the ability to natively upload videos that play automatically in their followers’ feeds. viewers’ companies and job titles), making it a valuable resource for marketers. Username 50.

Entertainment 144

Entertainment SEO Promotion Advertisers 144

Content Marketing Institute

DECEMBER 5, 2018

HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. As a method of research for content marketing, “investigative journalism” is a phrase that deserves quotation marks since you likely aren’t going to be speaking to the next Edward Snowden or releasing the next Panama Papers.

Whitepaper 111

Whitepaper Place Influencer Marketing Content Marketing 111

Rock Content

MAY 1, 2018

Here’s three we thought we’d discuss in more depth: Q: How important is influencer marketing going to be in 2018? A: Influencer marketing became mainstream in 2017 as these stats indicate , bolstered by the fact it has strong ROI: US businesses made $6.50 Watch our on-demand webinar today.

Influencer Marketing 8

Influencer Marketing User-Generated Customer Journey Marketers 8

Adobe Experience Cloud Blog

JANUARY 29, 2018

million private sector businesses in the UK and regions at the start of 2017, which marks a huge jump from less than four million in 2000. of all those companies and it’s inspiring to see the resurgence in people taking their ideas to market and making them work. There was a record 5.7 Small businesses make up approximately 99.3%

Marketers 134

Marketers Marketing Thought Leadership Marketing Plan 134

Rock Content

DECEMBER 27, 2017

The Content Marketing Institute predicts that this ‘onslaught of acquisitions’ will grow into one of the most significant content marketing trends of 2018. For instance, Arrow Electronics spent 2017 buying major magazine publishers and other media brands to diversify its content offerings. Influencer Marketing Will.

Content Marketing 58

Content Marketing Real Estate Influencer Marketing User-Generated 58

Neil Patel

JANUARY 13, 2021

12 Ways to Drive More Customers to Your Local Business Using Content Marketing #contentmarketing #writing #marketing [link] pic.twitter.com/RzSgkawWmV — Neil Patel (@neilpatel) August 19, 2017. There are two other ways to allocate your marketing budget to gain Twitter followers. I’m a fan of influencer marketing.

Promotion 137

Promotion Price Influencer Marketing Place 137

Bannerflow

DECEMBER 16, 2021

To help, earlier this year, Forbes highlighted research by influencer marketing agency Markerly. The findings were split between influencers/celebrities and brands. Therefore, social media followers are looking for influencers they can relate to, along with content and ads they can trust. So how can both needs be met?

Advertisers 98

Advertisers Advertising Entertainment Influencer Marketing 98

Duct Tape Marketing

SEPTEMBER 29, 2017

Design Inspiration: 15 Exciting Website Advertising Campaigns written by Guest Post read more at Duct Tape Marketing. The online advertising campaign is one of the most influencing marketing tools today. Large, rich and contrasting typography is today the central trend of web design 2017. White64 motors.

Advertisers 61

Advertisers Advertising Influencer Marketing Communications 61

Content Marketing Institute

APRIL 13, 2018

Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). HANDPICKED RELATED CONTENT: The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand. An 8-Step Process to Use Influencers to Elevate Your Brand. Instagram is a good answer.

Food 112

Food User-Generated Retail Fashion 112

Marketing Insider Group

FEBRUARY 4, 2020

As the Influencer Marketing Hub team points out, the secret to its success is the very nature of the Internet: it’s “a highly social place.”. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily. Skeptical Gen Z and millennial consumers have lost trust in official messages.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110