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Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.
To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Facebook Statistics. Twitter Statistics.
05:45): Welcome to Episode 206: Recorded live on October 23, 2017 (Running time: 1:05:58). (11:38): 11:38): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. 14:28 ): Who are 2017’s top brands, ranked by customer loyalty? Show details. (00:01):
Skeptical Gen Z and millennial consumers have lost trust in official messages. With the rise in buying power of Gen Z and millennials, glitzy celebrity endorsements won’t stand the smell test that these two skeptical generations subject every marketing message to. Ignore the importance of ESC at your own peril.
3. Millennials prefer YouTube over TV. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year.
The key to successful influencermarketing is finding the perfect fit. Learn more about finding the right social media influencer. But while most of us tune out commercials immediately, 87% of Millennials are happy to watch videos that feature product demos or sponsored content. Thanks for joining in. ????
scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. Older Millennials are also flocking to the app, with over 18% signing up. And, while the numbers might seem negligible from a marketing standpoint, for now, 3.5% By the time TikTok burst on the U.S.
Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. A promotional tweet to Facebook post to influencermarketing on Instagram to a full-scale video on YouTube, the options can be many. Facebook advertising.
And while videos on this platform used to be exceedingly short—TikTok had a 15-second time limit upon its release in 2017—they’ve since extended the limit to three minutes. . TikTok’s extension to three minutes also gives marketers more creative liberty than it has in the past. Evaluate ad types.
Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Make a genuine connection with influencermarketing. Make listening a bit of you.
To further demonstrate the above caveat, in 2017, then-Twitter CFO and COO Anthony Noto estimated that 1.6 Decline aside, this still means Twitter is a great platform for brands that are targeting Gen Z and Millennials, especially with 32% of U.S. Influencermarketing is alive and well, and it’s not only on Instagram.
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