Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about its line of natural products. It was the perfect fit for our needs.

Influencer Marketing 102

Influencer Marketing Marketing Marketers Communications 102

Hubspot Marketing

OCTOBER 29, 2018

In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity over the past few years, and for good reason -- oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse.

Influencer Marketing 145

Influencer Marketing Fashion Food Branding 145

Sprout Social

MAY 3, 2017

With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media. In many ways, the “media” has expanded from only news networks and newspapers to bloggers, podcasters, social media influencers and celebrities. Use Influencer Marketing to Help PR.

PR 108

PR Influencer Marketing Promotion Management 108

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. And technology makes it easier than ever to replicate products. Story Is the Heart of Influencer Marketing.

Thought Leadership 134

Thought Leadership Marketing Marketers Price 134

Hubspot Marketing

NOVEMBER 29, 2023

However, the brand’s target demographic began to shift after the introduction of the Quencher tumbler in 2017. However, in 2019 Stanley stopped listing Quenchers on its website to prioritize other products. According to The New York Times , they quickly sold out of their initial run of 5,000 tumblers in 2019. These tactics worked.

PR 125

PR Influencer Marketing Branding Marketing Strategy 125

Hubspot Marketing

MAY 30, 2023

Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors. Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses.

Customer Acquisition 124

Customer Acquisition Influencer Marketing Promotion Advertising 124

Neil Patel

NOVEMBER 23, 2020

And as people stay home more, the desire for self-care products, including skincare, continues to expand. This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. I worked hard. Remain Approachable.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Sprout Social

JUNE 24, 2019

As of January 2019, 500 million people were using it on a daily basis–a 250% increase since 2017. And ever since the introduction of Instagram Story ads and full-screen Canvas ads in 2017, the platform has also seen a lot more advertisers promoting their products through Instagram Stories. This resulted in a 6.2X

Advertising 110

Advertising Advertisers eCommerce User-Generated 110

Bannerflow

DECEMBER 7, 2020

The growth of story formats’ The continued rise of influencer marketing. Creative automation of ad production. The continued rise of influencer marketing. In fact, Instagram Stories has given this method of marketing more wheels. Influencer marketing in numbers.

Advertising 98

Advertising Advertisers Influencer Marketing Transform 98

Sprout Social

MARCH 8, 2017

There has to be a middle ground toward influencer marketing and it starts with you understanding the goals of your brand and what the influencer will accomplish. In this article we’ll discuss three key subjects to get your influencer marketing campaign up and running. Asking for product reviews.

SEO 111

SEO Influencer Marketing Food Advertising 111

Hubspot Marketing

JULY 28, 2022

last May) and Gracia ( ~$14m since its 2017 launch). It’s still early days, but should the model prove successful, it will open up a whole new world of potential NFT subscription products, way beyond coffee. B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized. of Dove shampoo.

Direct Mail 121

Direct Mail Gen Z Fashion Manufacturing 121

Content Marketing Institute

APRIL 13, 2018

As a marketer, you might have noticed how traditional advertising is less effective. What can you do to effectively connect your products to your audience? Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). Show the application of your product.

Food 111

Food User-Generated Retail Fashion 111

Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year. 5. YouTube stats for marketers don’t just apply to the B2C industry.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Buffer Marketing

FEBRUARY 27, 2024

While you don’t have to be a Buffer user to join, members have direct access to the Buffer team to suggest new features, give product feedback, and even join our Beta program (which means you get first access to new channels and functionality in Buffer before they're rolled out everywhere else!). 

Gen Z 118

Gen Z Branding Influencer Marketing Fashion 118

Neil Patel

JANUARY 27, 2021

Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. Businesses that use content marketing have conversion rates 6x higher on average than those who do not. For marketing?

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Sprout Social

MARCH 13, 2017

As you can imagine, social proof can be a very powerful tool for marketers when used correctly. By showcasing the popularity of your brand, products and services, you can make people more confident that you’re the right choice for them. Why Social Proof is Important for Digital Marketing.

Influencer Marketing 111

Influencer Marketing Shoppers Non-Profit Food 111

Adobe Experience Cloud Blog

JANUARY 29, 2018

million private sector businesses in the UK and regions at the start of 2017, which marks a huge jump from less than four million in 2000. of all those companies and it’s inspiring to see the resurgence in people taking their ideas to market and making them work. “Who There was a record 5.7 Who do you want to target?”

Marketing 134

Marketing Marketers Thought Leadership Marketing Plan 134

Sprout Social

DECEMBER 28, 2016

With the year coming to a close, it’s time set your eyes toward 2017. In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. What social media tactics and strategies do you have planned for the new year? From their “Congratulations!

Social Media Marketing 111

Social Media Marketing Entertainment Food Marketing 111

Bannerflow

DECEMBER 16, 2021

Automating social ad production. Influencers remain popular – but authenticity is demanded. To help, earlier this year, Forbes highlighted research by influencer marketing agency Markerly. The findings were split between influencers/celebrities and brands. Automating social ad production.

Advertisers 98

Advertisers Advertising Entertainment Influencer Marketing 98

SocialPilot

FEBRUARY 9, 2024

Neal Schaffer Neal’s blog (nealschaffer.com) has more than 500 blog posts to help support your digital and social media marketing He is a respected educator who teaches social media marketing at Rutgers University Business School as well as influencer marketing at UCLA Extension Neal has written 4 must-read books on social media marketing.

Digital Marketing 97

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 97

Content Marketing Institute

DECEMBER 5, 2018

HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Get hands-on experience with products or software discussed in your posts. influencer marketing ). A good book on your subject acts as a lens to view that world, sparking your creativity.

Whitepaper 107

Whitepaper Place Influencer Marketing Content Marketing 107

Content Marketing Institute

DECEMBER 19, 2018

Update: Later in the year, Velcro® lawyers were back at it – another full production highlighted by a new song including some of the comments the original video received. 4 Reasons You Should Act on Influencer Marketing. Chris Miller (@Chris_Miller_6) December 15, 2017. Moleskine creates the Fold ( February ).

B2C 93

B2C Content Marketing Food Transform 93

Duct Tape Marketing

SEPTEMBER 29, 2017

Design Inspiration: 15 Exciting Website Advertising Campaigns written by Guest Post read more at Duct Tape Marketing. The online advertising campaign is one of the most influencing marketing tools today. Despite focusing on the product, the advertisement should have the social background. White64 motors.

Advertising 61

Advertising Advertisers Influencer Marketing Communications 61

Neil Patel

JANUARY 13, 2021

The platform is the #1 platform for discovery, with 53% of people on Twitter saying they are likely to be the first to purchase new products. 12 Ways to Drive More Customers to Your Local Business Using Content Marketing #contentmarketing #writing #marketing [link] pic.twitter.com/RzSgkawWmV — Neil Patel (@neilpatel) August 19, 2017.

Promotion 137

Promotion Price Influencer Marketing Place 137

Rock Content

MAY 1, 2018

Here’s three we thought we’d discuss in more depth: Q: How important is influencer marketing going to be in 2018? A: Influencer marketing became mainstream in 2017 as these stats indicate , bolstered by the fact it has strong ROI: US businesses made $6.50 Read, read, read. I can’t stress this enough.

Influencer Marketing 8

Influencer Marketing User-Generated Customer Journey Marketing 8

Rock Content

DECEMBER 27, 2017

The Content Marketing Institute predicts that this ‘onslaught of acquisitions’ will grow into one of the most significant content marketing trends of 2018. For instance, Arrow Electronics spent 2017 buying major magazine publishers and other media brands to diversify its content offerings. Influencer Marketing Will.

Content Marketing 58

Content Marketing Real Estate Influencer Marketing User-Generated 58

Hubspot Marketing

SEPTEMBER 13, 2023

In fact, when marketers sponsor content from a trusted publisher, they see a 50% higher brand lift than marketers who make their own content. As branded and sponsored content gains steam, research continues to show that marketing your product with quality content can be incredibly effective.

Food 106

Food Fashion Advertising Advertisers 106

Sprout Social

OCTOBER 10, 2019

By offering solutions to problems instead of just pitching your products all the time, you’re proving your company is an authority and potentially earning a lifelong customer. The good news is that getting visual doesn’t mean you need any sort of insane equipment or a full-blown production budget. Optimize Your Accounts for Engagement.

Influencer Marketing 112

Influencer Marketing Energy eCommerce Analytics 112

Hootsuite

JULY 9, 2019

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. When deciding whether to buy your product, visit your restaurant, or stay at your AirBNB, customers are going to look at reviews first. Influencer endorsements. What is social proof?

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Bannerflow

AUGUST 17, 2021

Since the pandemic began, 46% of UK consumers purchased a product online that they had previously only ever purchased in store – with the biggest growth coming from consumers aged 45-54. For example, when there’s a new product launch. Firstly, they don’t deviate from their target market of 18-25 year olds. Dollar Shave Club.

Advertisers 98

Advertisers Advertising Retail Shoppers 98

Buffer Marketing

JUNE 6, 2024

  Case in point:  When one of my SMM clients, My Bright Journal , decided to encourage social proof on Instagram in 2017, we selected several niche Instagram influencers who could be interested in reviewing the parent-child journal in exchange for branded freebies. 

User-Generated 119

User-Generated Social Media Marketing Promotion Communications 119

Hootsuite

AUGUST 1, 2019

Work as an influencer to post content sponsored by brands. Be an affiliate marketer selling other people’s products. Become an entrepreneur and sell your own products. In a perfect world, all this entails is just being yourself and posting about the products, services, or brands that make your life what it is.

Affiliate Marketing 111

Affiliate Marketing Food Fashion Logistics 111

Content Marketing Institute

OCTOBER 26, 2018

The average fell from eight in 2015 to just four in 2017. Authoritative news content on new products or developments. Some of the best content marketing simply answers a customer’s question. Influencer marketing should focus on building advocates, not seeking influencer shares. Click To Tweet.

Promotion 105

Promotion SEO Content Marketing User-Generated 105

Sprout Social

JANUARY 18, 2017

Remember, it’s 2017 and this is the internet. In those moments of genuine conversation where dropping a link to your product/service feels appropriate, don’t let it end there. Taking on an advocacy marketing venture can be an overwhelming ask for a company, a community manager or for the community. Influencer Marketing.

Analytics 93

Analytics PR Influencer Marketing CMO 93

Content Marketing Institute

JUNE 22, 2018

Andrew also points out how timing and seasonality play a much bigger role in travel and tourism marketing compared to other industries. For example, while consumer product goods and other retail marketers have a consistent, primary boom time (i.e., Grab a souvenir before you depart.

Content Marketing 101

Content Marketing Price Fashion Entertainment 101

Hootsuite

JANUARY 24, 2023

We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program. Influencers may use sponsored posts, product placement, or other partnerships to make money on TikTok. Learn from the pros!

Fashion 114

Fashion Entertainment Social Media Marketing Influencer Marketing 114