Remove 2017 Remove Influencer Marketing Remove Promotion
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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

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7 of the Biggest Influencer Marketing Fails Made by Brands

Spiralytics

This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Is Influencer Marketing Really Worth It?

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47 Social Media Statistics to Bookmark for 2017

Sprout Social

To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Facebook Statistics. Twitter Statistics.

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2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

Content Marketing Institute

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

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Product Videos: 10 of the Best Promotional Product Videos Ever

Hubspot Marketing

Product Videos for Marketing How to Create Product Videos 10 Promotional Product Videos That Make You Want to Buy What is a product video? 10 Promotional Product Videos That Make You Want to Buy 1. Influencers can introduce your product to their audience and show unique ways to use it. What is a product video?

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Influencer Marketing: Lessons From One of the World’s Largest Software Brands

Content Marketing Institute

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.