Buffer Marketing

FEBRUARY 18, 2025

Sessions on scaling content teams and managing business infrastructure. Here's what's interesting: we started out with a simple "$500 per person" approach back in 2017. You'll learn about platform algorithms and content marketing tactics directly from industry leaders. Spoiler alert: It wasn't great.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Hootsuite

MARCH 2, 2023

Brand safety matters for marketers because it directly impacts the reputation and image of the brand they’re managing. Comment management. YouTube brand safety tips In 2017, YouTube came under scrutiny for showing ads alongside controversial videos , which resulted in many large brands boycotting YouTube ads.

Management 114

Management Branding Advertisers Advertising 114

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. Whoever said bad press is still press may not have had a taste of Pepsi’s “ Live for Now ” ad in 2017. What other Brands are making waves on social media? To be clear, not all waves are good.

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Search Engine Land

OCTOBER 4, 2024

10, 2017, it had a shockingly quiet impact. If you detect a bot, Mueller recommended serving a 5xx status code to manage the robot detection interstitial. Remember, Google crawls from the U.S., so if those overlays are only present in European countries, Google will not detect them.

SEO 90

SEO Promotion Advertising Advertisers 90

Hubspot Marketing

DECEMBER 5, 2019

At the moment, we don't encourage you to put all your money into Reddit ads or a community manager to build subreddits just yet. Reddit surpassed 330 million monthly active users in 2017. billion after 2017 funding rounds. Within a year of launching video hosting in 2017, Reddit's native video viewers climbed to 1.4

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Martech

FEBRUARY 26, 2025

Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales transactions is no longer enough, according to a new report. However, customer happiness has barely increased since 2017.

Transform 53

Transform CRM Product Customer 53

Search Engine Land

FEBRUARY 3, 2023

Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017. But now, managing your profile from search is the new norm. NMX is the Google Search interface used to manage your Google Business Profile in Google Search.

Management 97

Management Health Product Advertising 97

Chief Martec

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Disclosure: I manage HubSpot’s platform partnerships.). We also use several of these for managing our ecosystem.

Transform 119

Transform Manufacturing Finance eCommerce 119

Hubspot Marketing

JULY 22, 2024

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. Editor's note: This post was originally published in January 2017 and has been updated for comprehensiveness.

Branding 114

Branding User-Generated PR Law 114

Hubspot Marketing

MARCH 27, 2019

Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option.

Price 145

Price SEO Product Management 145

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar.   Callout: If you’re curious about our project management process, check out the article on how we collaborate on the Content team. Our blog and writing process have seen many iterations throughout the years. 

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. So what’s the best way to illustrate your stack? Vendor Category Map.

Customer Journey 119

Customer Journey User-Generated CRM Place 119

Hootsuite

FEBRUARY 4, 2020

More than 500 million daily active users (last updated by Instagram in 2017). This is a massive jump from 2017 when a mere 24% said they preferred the site. The post Instagram Demographics That Matter to Social Media Marketers in 2020 appeared first on Hootsuite Social Media Management. Try it free today. Get Started.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Backlinko

DECEMBER 27, 2024

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. 2017 Transformer models Newly developed transformer models allowed gen AI systems to create natural language text for the first time. This type of AI is most common in chatbots and AI assistants.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

The CMO Survey

AUGUST 28, 2019

On the negative side, 2 out of 3 marketing leaders state that they tend to focus on “managing the present” rather than “preparing for the future.” of marketing budgets in 2017 to the current 7.2%. These results are based on a sample of 341 top marketers at for-profit U.S. in the next year-nearly reaching the 8-year high of 8.9%

CMO 130

CMO New Technology B2C Analytics 130

Martech

FEBRUARY 28, 2023

Q: You’re the owner of Agilify Coaching & Training and recently became managing partner of NavigateAgile. He suggested I look at IT project management; so I got hired doing that. In 2017 or 2018 I decided I had to take this back into marketing. In 2017 or 2018 I decided I had to take this back into marketing.

eBook 112

eBook Management Communications Event Marketing 112

Litmus

AUGUST 24, 2021

Jaina Mistry, our Senior Manager of Email Marketing at Litmus, presented this preview text trick in an #EmailHacks session at Litmus Live back in 2017. …but hopefully, we’ll continue to see the use of the preview text hack climb. See it in action in this video tutorial.

Real Estate 144

Real Estate Email Marketing Branding Management 144

Hootsuite

DECEMBER 17, 2019

Watch time for videos on “which product to buy” doubled between 2017 and 2018. Between 2017 and 2018, YouTube users increased their daily engagement with creators and videos. From one dashboard, you can manage and schedule YouTube videos alongside content from all your other social channels. And maybe include a killer CTA ).

Advertisers 145

Advertisers Advertising Marketers Marketing 145

Buffer Marketing

NOVEMBER 29, 2022

So, here are 26 ideas you can steal to grow your following 👇 Save all of these ideas for free → Ask one of your teammates to do an AMA about their job 🙋‍♀️ Social media managers - tomorrow we will be hosting an AMA with our social media manager @mitra_mehvar !

Transform 141

Transform Energy Social Media Marketing User-Generated 141

Hootsuite

SEPTEMBER 15, 2022

Nostalgia aside, this troll is one social media managers of all ages should avoid. These trolls can still be a nuisance for brand managers, but they could also provide a lot of fun social engagement. When a troll manages to get you riled up, they’ve won. Hire a social media manager. They’re condescending.

Millennials 29

Millennials Health Management Branding 29

Hubspot Marketing

MAY 7, 2020

By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. No matter how individual producers and companies manage to innovate when it comes to video marketing, the medium is going to be a mainstay in the evolution of content marketing going forward. Image Source. Image Source.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Hubspot Marketing

NOVEMBER 8, 2018

They created a fictional company called Acme Management Technology and wrote an entire business plan for them. In 2017, HubSpot partnered with General Assembly , an educational organization that teaches individuals and companies tech skills through on-campus and online classes, to create a business plan template for entrepreneurs.

Health 145

Health Education Product Management 145

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?

New Technology 63

New Technology Education Promotion Management 63

Litmus

AUGUST 6, 2021

You already know Litmus will help you create better emails faster, but is your team or manager onboard? Originally published on August 22, 2017, by Jaina Mistry. We’ve got your back. Follow our 3-step guide to getting buy-in for Litmus. Step 1: Educate your team. Plus, uncover step 3 on how to handle objections like a pro.

Education 110

Education Management Branding Product 110

Rock Content

JUNE 26, 2023

To help meet its clients’ content creation needs, RivalMind began working with WriterAccess in 2017. The Solution: WriterAccess Managed Services In 2017, RivalMind decided to try Rock Content’s WriterAccess platform to meet their content needs.

Product 97

Product Manufacturing Food Management 97

Hubspot Marketing

AUGUST 30, 2022

Although this isn’t the show to teach you how to manage your 401K, you will learn how a lot about where the economy is and where it’s headed – which is valuable knowledge for long-term investments. Standout episodes: How to Manage Wealth Guilt. In 2017, they expanded into the audio space by launching “Smart Money.”.

Finance 28

Finance Real Estate Health Education 28

Buffer Marketing

JULY 18, 2022

That’s why it’s so important to be good at time management. And when your baby agency grows into an adult, you’ll want to invest in qualified client account managers immediately. A good PR and social media agency can manage a crisis and build your brand image. You have to create time for your clients.

PR 128

PR B2C Management Traditional Marketing 128

Hubspot Marketing

MARCH 12, 2020

As a manager, you may wonder what your employee is doing when you can't track them in person. These figures will give you an idea of how the work style is growing, why employees are taking advantage of it, the opportunities it can provide management, and even a few challenges linked to it. This skepticism is understandable. In the U.S.,

Millennials 144

Millennials Analytics Communications Management 144

Hubspot Marketing

MARCH 27, 2019

In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. Needless to say, we’re thrilled (and relieved) that our new organic-only strategy refueled our growth in traffic and shattered the great traffic plateau of 2017. Even worse, it started to decline.

SEO 145

SEO User-Generated Energy Management 145

Sprout Social

JULY 7, 2020

Seventy percent of consumers say it’s important for brands to take a stand on social and political issues, up from 66% in 2017.”. In our 2019 survey, 41% of consumers said brands’ social posts did influence their opinions on public issues–a 21% increase from the same question in 2017.

Branding 144

Branding Transform Fashion Promotion 144

Hootsuite

SEPTEMBER 22, 2020

Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Use Hootsuite to manage your Twitter presence alongside all your other social media channels. It isn’t all that simple to verify Twitter accounts right now. Twitter’s verification process is currently on hold. Get Started.

Non-Profit 145

Non-Profit Health User-Generated Marketers 145

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. There is also a rise in the number of clicks they receive on average – 2017 data showed featured snippets receive around 8.6%

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Martech

OCTOBER 9, 2023

It’s the first time the number has dropped in the history of the annual survey which began in 2017. Since 2017, the number of organizations with no plans to implement a CDP has dropped from 19% to 8% in 2023. Marketers using other kinds of unified data customer databases also dropped in the same period, from 38% to 33%.

CRM 118

CRM Marketing Automation Platform Marketers Marketing 118

Hootsuite

AUGUST 11, 2020

Before you can write a winning social media management proposal, you need to invest time in research and discovery. Posted by Hootsuite on Friday, November 3, 2017. A social media management proposal should take into account how the client is currently using social media. Posted by Hootsuite on Thursday, September 7, 2017.

Social Media Marketing 145

Social Media Marketing Energy Analytics Place 145

Buffer Marketing

MARCH 1, 2024

All their wisdom fell into two buckets: Making the most of your time and taking care of yourself, so I’ve broken it down based on these categories.

Logistics 21

Logistics Energy Food Communications 21

Search Engine Land

JANUARY 8, 2023

AdWords Managed Accounts get shared negative lists across accounts. In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. Read all about it in: AdWords Managed Accounts can finally share negative keyword lists across accounts. Also on this day . by Gus Spathis.

Search Marketers 83

Search Marketers Marketers Marketing User-Generated 83

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. How To Manage Visual Hierarchy For Conversion by Sandra Niehaus 2010: Why Coming In Second Can Be A Good Thing by Bas van den Beld 2010: What Is A Link Worth?

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117