Content Marketing Institute

MAY 3, 2018

As a one-time SAP coder who co-founded and now helps lead the enterprise consulting practice Digital Clarity Group, Cathy understands the content-technology overload marketers face. A good strategy helps you get more use out of your technology and helps the tech last longer,” she says. But is that shiny new thing for you?

New Technology 107

New Technology Content Marketing Analytics User-Generated 107

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

The CMO Survey

FEBRUARY 21, 2020

Research by Accenture finds that poor personalization and lack of trust cost companies $756B in 2017 as 41% of fed-up customers switched companies. New laws are being implemented to restrict such usage, including what data organizations can collect and use, how data must be stored, and providing customers with opt-out and deletion rights.

CMO 130

CMO B2C Marketing Marketers 130

Search Engine Land

MARCH 5, 2023

Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers 2018: It would now be able to manage customers’ physical and digital presence. Google is shrinking AdWords’ view-through conversion window default 2017: The conversion window would default to one day at the end of March.

Search Marketers 74

Search Marketers SEO User-Generated Marketing 74

Martech

FEBRUARY 7, 2024

Those were some really exciting years from, say, 2003 to 2017 when I sold the agency. The smaller companies were maybe late to the game and the larger companies had something, but it wasn’t easy to manage or it wasn’t really working for them from an SEO standpoint, or it wasn’t converting.

Transform 111

Transform SEO New Technology Digital Marketing 111

Content Marketing Institute

JULY 18, 2018

In June 2017, the team quietly celebrated. Gone was the original magazine design and in its place the new magazine section looked much like the corporate website. In November 2017, the content marketing director was called into the CMO’s office. It successfully relaunched the magazine as one of the website’s phased releases.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

Martech

MAY 6, 2022

Reporting often takes a backseat when the email team has one person on it, or the team manages many other channels besides email. In the 2017 Census, for example, 25% spent more than two hours on reporting. Is this good news or does it mean reporting is getting harder to do? Recommendations.

Email Marketing 104

Email Marketing Analytics New Technology Digital Marketing 104

Duct Tape Marketing

MARCH 13, 2024

Scott is best known for founding Social Reach in 2017, which is a marketing agency that caters to small business owners in varying industries. Scott's best known for founding social reach in 2017, which is a marketing agency that caters to small business owners in varying industries. My guest today is Scott Cox. That's how I view it.

Copywriting 93

Copywriting Place Management Communications 93

Rock Content

JULY 30, 2020

A year later, it was the Rolling Stones’ turn to take a chance at this new technology, and for the first time, they broadcasted a musical event to a much larger audience. Speaking of funnels, live broadcasts are important weapons when it comes to managing the buyer’s journey. How do businesses benefit from it?

Product 114

Product User-Generated Transform Digital Marketing 114

Kevin Indig

APRIL 5, 2023

It's the sudden introduction of new technology. There is a lot we can do to better manage how we keep track of new tech. A lot of the news are speculative, few articles describe what works today. Humans have always been skeptical and overwhelmed by new technology. Here is how I approach it.

Transform 65

Transform Automobile Law New Technology 65

Duct Tape Marketing

DECEMBER 7, 2023

His book Digital Human (2017) championed the concept of prioritizing humans in the digital transformation. If we manage to of what we call have a fair distribution of the digital dividend. And you need to get to a culture that first of all is about curiosity, being curious, trying new things, exploring things.

Transform 94

Transform Millennials Non-Profit Place 94

Sprout Social

NOVEMBER 30, 2021

Within its iOS app, Wayfair has used AR to improve the customer shopping experience since 2017. Conversational commerce goes with your social strategy , which means your social media managers are likely at the forefront of customer interactions. AR commerce brand example: Wayfair. How to get started in conversational commerce.

eCommerce 145

eCommerce Shoppers Customer Journey Product 145

Hubspot Marketing

SEPTEMBER 20, 2018

The technology uses blockchain to register.bit domain names as an alternative to the primary domain name management system. Two years later, Ethereum launched their new platform, allowing users to expand blockchain’s functionality beyond cryptocurrencies. Two hours ago when you bought those new boots during your lunch break?

Energy 145

Energy User-Generated Price Logistics 145

Bannerflow

DECEMBER 18, 2018

advertisers will buy $3.8billion in TV ads, a 236% increase on 2017. Will new technologies, ideas, and companies consistently challenging the status quo. . Which is why having the right technology is key. With exciting developments in mobile location, anonymised data, and media buying – DOOH is the future.

Advertising 85

Advertising Advertisers Transform Shoppers 85

Bannerflow

DECEMBER 18, 2018

advertisers will buy $3.8billion in TV ads, a 236% increase on 2017. Will new technologies, ideas, and companies consistently challenging the status quo. . Which is why having the right technology is key. With exciting developments in mobile location, anonymised data, and media buying – DOOH is the future.

Advertising 63

Advertising Advertisers Transform Shoppers 63

Econsultancy

DECEMBER 13, 2021

Other external factors like Brexit, staff shortages in the supply chain and growing Covid infections could also have an impact on the final numbers come the end of the year, although the report determined these factors to be ‘manageable’ Q2 2021: UK OOH advertising ad revenues soar 277% year-on-year in Q2 2021. year-on-year.

Advertising 52

Advertising Advertisers Retail Shoppers 52