SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Hubspot Marketing

NOVEMBER 16, 2022

Consider, for instance, how project management software can help you coordinate cross-functionally and ensure all team members have visibility into the tasks required to get a campaign off the ground. A CRM that integrates with a project management tool can empower each team member to become a better, more data-driven marketer.

Product 106

Product CMO CRM Management 106

Hubspot Marketing

SEPTEMBER 29, 2023

Applying filters can help you manage new emails as they come in. For a more detailed checklist, check out our tips for managing your email inbox. When it comes to inbox productivity, IFTTT can do wonders for automating some of the more tedious, manual tasks. Consider clearing out your inbox on a monthly or quarterly basis.

Management 120

Management Price Place Product 120

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Hubspot Marketing

DECEMBER 5, 2019

At the moment, we don't encourage you to put all your money into Reddit ads or a community manager to build subreddits just yet. Reddit surpassed 330 million monthly active users in 2017. billion after 2017 funding rounds. 82% of Gen-Z people say they trust Reddit when it comes to learning more about products.

Gen Z 144

Gen Z Millennials User-Generated Advertising 144

Hootsuite

MARCH 2, 2023

Brand safety matters for marketers because it directly impacts the reputation and image of the brand they’re managing. 67% of consumers say they would likely stop using a brand or product if they saw the brand’s advertising alongside false, objectionable, or inflammatory content. Comment management. Why does brand safety matter?

Management 106

Management Branding Advertisers Advertising 106

Content Marketing Institute

NOVEMBER 21, 2017

Yet, anyone who manages an organization’s blog likely has run into guest bloggers (or wannabe guest bloggers) who focus too much on the “blog” part and not enough on the “guest” part. Don’t think of #guestposts as disguised ads for selling your products. Miss Manners hasn’t written the handbook on how to be a good guest blogger.

Management 111

Management Promotion Content Marketing Marketing Strategy 111

Hubspot Marketing

MAY 26, 2017

The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. Here's a look at this year's data: Image Credit: The 2017 State of Inbound Report. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. 4) Managing Your Website.

Inbound Marketing 145

Inbound Marketing eBook COS Marketing 145

Sprout Social

MARCH 31, 2020

Meanwhile, the ongoing coronavirus pandemic highlights the need for a social media crisis management plan. Indicators of a crisis could be anything from a flurry of negative comments to an outright boycott of your products. Product fails and customer criticism. Let’s look at some social media crisis examples below.

Management 138

Management Place Communications Branding 138

Chief Martec

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Last month, G2 provided empirical data of 103,528 software products reviewed on their site. Disclosure: I manage HubSpot’s platform partnerships.).

Transform 118

Transform Manufacturing Finance eCommerce 118

Hubspot Marketing

MARCH 27, 2019

Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option.

Price 144

Price SEO Product Management 144

Martech

SEPTEMBER 17, 2024

She explained that NewsCorp wanted to switch ad servers back in 2017, but the revenue risk was too high because of Google ads’ position. DFP (Google Ads Manager) isn’t a superior product – it’s a ’20-30 year old’ piece” of “slow and clunky” tech. “DFP

Price 122

Price Advertising Advertisers Law 122

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Vendor Category Map. Here’s an example from SAS and their 2021 Stackie entry: 2.

Customer Journey 114

Customer Journey User-Generated CRM Place 114

The CMO Survey

AUGUST 28, 2019

On the negative side, 2 out of 3 marketing leaders state that they tend to focus on “managing the present” rather than “preparing for the future.” of marketing budgets in 2017 to the current 7.2%. 8—Customer Priorities: Customers are expected to prioritize excellent service and superior product quality in 2020.

CMO 130

CMO New Technology B2C Analytics 130

Hootsuite

DECEMBER 17, 2019

more important to viewers than production value. Watch time for videos on “which product to buy” doubled between 2017 and 2018. Brands on YouTube can take advantage of the fact that people are turning to YouTube videos more and more as they research and decide which product to buy. Get the free guide right now!

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Hootsuite

FEBRUARY 4, 2020

More than 500 million daily active users (last updated by Instagram in 2017). This is a massive jump from 2017 when a mere 24% said they preferred the site. The post Instagram Demographics That Matter to Social Media Marketers in 2020 appeared first on Hootsuite Social Media Management. It now has more than 50,000 followers.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

MAY 22, 2017

In 2017, the industry's love affair with Instagram isn't showing any signs of slowing down. While Everlane's account has no shortage of beautiful product imagery, they also feature photos of their customers wearing Everlane clothes, inspiring travel photography, and tips on food and art destinations in different cities around the world.

Fashion 145

Fashion Branding Food B2C 145

Litmus

AUGUST 24, 2021

Jaina Mistry, our Senior Manager of Email Marketing at Litmus, presented this preview text trick in an #EmailHacks session at Litmus Live back in 2017. Check out her two-minute talk here: We’ve been using this hack in our Litmus emails from the monthly newsletter and Litmus Weekly to product announcements and event invites.

Real Estate 144

Real Estate Email Marketing Branding Management 144

Hubspot Marketing

NOVEMBER 8, 2018

They created a fictional company called Acme Management Technology and wrote an entire business plan for them. In 2017, HubSpot partnered with General Assembly , an educational organization that teaches individuals and companies tech skills through on-campus and online classes, to create a business plan template for entrepreneurs.

Health 145

Health Education Product Management 145

Adobe Experience Cloud Blog

JANUARY 30, 2019

Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017. That person should work with a team, including members with roles such as software developer , program manager, project leader, data steward, and data analyst. And only 11% expressed extreme confidence in 2018.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Price 134

Hubspot Marketing

MARCH 12, 2020

As a manager, you may wonder what your employee is doing when you can't track them in person. These figures will give you an idea of how the work style is growing, why employees are taking advantage of it, the opportunities it can provide management, and even a few challenges linked to it. Remote Employee Productivity and Behaviors.

Millennials 144

Millennials Analytics Communications Management 144

Hootsuite

SEPTEMBER 15, 2022

Nostalgia aside, this troll is one social media managers of all ages should avoid. These trolls can still be a nuisance for brand managers, but they could also provide a lot of fun social engagement. Someone lashing out because of your product or service isn’t the same as a troll spreading chaos for the sake of it.

Millennials 29

Millennials Management Health Branding 29

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. There is also a rise in the number of clicks they receive on average – 2017 data showed featured snippets receive around 8.6% I disagree.

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Sprout Social

JANUARY 28, 2020

After they opened Instagram advertising to all businesses in 2015, it grew exponentially, and by 2017 reached 1 million advertisers. As a visual platform, Instagram ads give you a great way to show off your product, and with Instagram shopping , you can even make it easier than ever for people to convert to customers right off the bat.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hubspot Marketing

NOVEMBER 17, 2020

Once you are comfortable, podcast production still requires a significant investment of time. You have to brainstorm topics, reach out to guests, and record, before shifting to post-production and marketing. Knowledgeable and passionate marketers make developing blogs and podcasts more manageable with a better chance of success.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Adobe Experience Cloud Blog

DECEMBER 20, 2017

How much are we spending to launch this new product? Allocadia’s Marketing Performance Management benchmarking research uncovered that 83% of the best-performing companies, those expecting bigger budgets and revenue growth, “often or always” align marketing performance goals to their company’s objectives.

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products. Honeycomb Puts Android 3.0

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Litmus

AUGUST 6, 2021

You already know Litmus will help you create better emails faster, but is your team or manager onboard? Thousands of brands trust Litmus to maximize productivity throughout the entire email creation process. Originally published on August 22, 2017, by Jaina Mistry. We’ve got your back. Step 1: Educate your team.

Education 108

Education Management Branding Product 108

Buffer Marketing

MARCH 1, 2024

All their wisdom fell into two buckets: Making the most of your time and taking care of yourself, so I’ve broken it down based on these categories.

Logistics 21

Logistics Energy Food Communications 21

Hootsuite

NOVEMBER 5, 2020

FedRAMP stands for the “Federal Risk and Authorization Management Program.” It standardizes security assessment and authorization for cloud products and services used by U.S. But the pace has really picked up since 2018, and there are now 204 FedRAMP authorized cloud products. What is FedRAMP? federal agencies. Source: FedRAMP.

Law 138

Law Health Finance Analytics 138

Adobe Experience Cloud Blog

MAY 11, 2017

And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. There can be high costs associated with working with the big names (not to mention having to deal with their agents, lawyers, and managers). Despite this, not all influencer campaigns are created equal.

Influencer Marketing 134

Influencer Marketing Thought Leadership Health Education 134

Bannerflow

AUGUST 19, 2020

We spoke to Marketing Technology Manager, at Elkjøp Nordic, Thomas Sourour, about spearheading the company’s move to an in-house marketing strategy. Thomas Sourour, Marketing Technology Manager, Elkjøp Nordic: I started working with Elkjøp Nordic in September 2017. Making in-house a success across countries.

Retail 98

Retail Marketing Marketers Copywriting 98

Hubspot Marketing

MAY 25, 2017

According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned.". Data from the 2017 State of Inbound Report. For example, a CEO may be worth $100, for instance, while a director is $50, a manager is $40, and so on.

Communications 144

Communications Place Customer Marketing Strategy 144

Martech

MAY 2, 2024

They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category. Titles like finance VP, IT manager, CEO, engineer, plant manager and purchasing agent come to mind.

CRM 126

CRM Finance User-Generated Traditional Marketing 126

Martech

AUGUST 19, 2022

Inadequate vendor/product due diligence. When I say organizational skills, I’m not talking about time management, analytical thinking, attention to detail, etc. That’s a considerable investment worthy of some risk management. ” This is a key finding from a 2017 Chiefmartec survey of 275 marketing leaders.

CMO 122

CMO Retail Management Analytics 122

Buffer Marketing

APRIL 4, 2024

Their social media manager (and the broader marketing team) really understands how to adapt large trends for their business-oriented audience.   Look for creators who either use your product/service or would appeal to your target demographic to feature on your TikTok and pull them into an ambassadorship program.

Gen Z 122

Gen Z User-Generated Entertainment Millennials 122

Adobe Experience Cloud Blog

NOVEMBER 27, 2018

I was learning and growing every single day, as was my team and the company and product we love, all at lightspeed. I haven’t had a quiet hour to reflect on life since early 2017. No one will forgive the corners you cut with praise for your noble budget management. But the one constant throughout all of it? Who am I kidding?

CMO 122

CMO Thought Leadership Finance Marketing Strategy 122