Hubspot Marketing

NOVEMBER 16, 2022

Consider, for instance, how project management software can help you coordinate cross-functionally and ensure all team members have visibility into the tasks required to get a campaign off the ground. A CRM that integrates with a project management tool can empower each team member to become a better, more data-driven marketer.

Product 100

Product CMO CRM Management 100

Hootsuite

MARCH 2, 2023

Brand safety matters for marketers because it directly impacts the reputation and image of the brand they’re managing. 67% of consumers say they would likely stop using a brand or product if they saw the brand’s advertising alongside false, objectionable, or inflammatory content. Comment management. Why does brand safety matter?

Management 105

Management Branding Advertisers Advertising 105

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. In May, Amazon introduced its newest product— Echo Show —the first smart speaker with a built-in screen.

CMO 113

CMO SEO B2C Thought Leadership 113

Adobe Experience Cloud Blog

OCTOBER 20, 2017

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. In the past, the savvy marketer had the latest software, but in 2017 the savvy marketer is the one who knows how to strategically choose which tools their organization needs. So how do you create a scalable digital marketing strategy?

Digital Marketing 134

Digital Marketing Marketing Strategy Marketers Marketing 134

Adobe Experience Cloud Blog

JUNE 10, 2019

Within the last five years, an agency’s traffic manager has become the new production manager—building timetables for projects, tracking every single deliverable, and mapping out the company’s work. But when you undervalue the traffic manager’s role and responsibilities, you only serve to harm your agency in the long run.

Management 132

Management Thought Leadership Product Marketers 132

Adobe Experience Cloud Blog

MARCH 17, 2017

Dory Viscogliosi , Senior Marketing Operations Manager at Datto. Product Updates. Summit gives you exclusive access to Marketo’s product roadmap. I can’t wait to see what will be improved or introduced in 2017! I want to not only know but be on-site to test out the new product.—

Thought Leadership 118

Thought Leadership CRM Advertising Advertisers 118

Sprout Social

JANUARY 29, 2017

It’s hard to believe that we’re days away from February 2017! February 1, 2017: Managing Social Media on the Go. Sprout Product Focus: Mobile App. That means social media managers must be present and responsive 24/7. Join us for a discussion about best practices for managing social on the go.

Social Media Marketing 51

Social Media Marketing Management Place Product 51

Sprout Social

JANUARY 19, 2017

We’re thrilled to share that Sprout Social has been named to G2 Crowd’s “Best Software for Marketing Teams” list for 2017, an honor we believe reflects our commitment to making social media marketing an inclusive, collaborative effort. Since 2014 G2 Crowd has annually released a “Best Software” list based on reviews.

Social Media Marketing 67

Social Media Marketing Communications Product Management 67

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty 192

Customer loyalty Marketers Marketing Food 192

Adobe Experience Cloud Blog

SEPTEMBER 7, 2018

Whether it’s your colleague wanting to talk about last night’s sports game, your boss requesting a last-minute status report, or the many phone calls scheduled for the day; all of these things add up and affect your productivity. To be productive and get more done, you need to control your time. Your time is finite.

Product 117

Product Thought Leadership Energy Entertainment 117

Marketing Insider Group

MAY 2, 2017

Would you like to better manage changing priorities on your marketing team? Or maybe you’d love a little productivity boost so you can finally make a dent in your to-do list? The post Agile Marketing Takeaways from the 2017 State of Agile Report appeared first on The Agile Marketer.

Marketers 58

Marketers Marketing Management Product 58

Sprout Social

MARCH 1, 2017

Sprout Product Focus: Smart Inbox. This week we’ll be joined by Sprout All Star and Managing Partner at 5ifty & 5ive , Lucas Vandenberg , who will be joining us to discuss how to equate engagement to ROI and the best metrics to monitor and measure social’s impact on your bottom line.

Social Media Marketing 62

Social Media Marketing Market Trends Marketing Strategy Branding 62

Sprout Social

FEBRUARY 17, 2017

Social media marketers have a plethora of productivity apps and platforms in their tool boxes. We discussed how social media marketers can get the most out of their business day, business goals and tips and tricks for increasing productivity. Managing Your Content Calendar. — Evernote (@evernote) February 15, 2017.

Product 55

Product Social Media Marketing Marketers Marketing 55

Content Marketing Institute

MAY 30, 2018

Delivering content in such a personalized, context-dependent way requires a strategic content management approach and a sophisticated tech platform most likely fueled by artificial intelligence. In other words, it requires systems and repeatable processes for creating and managing content in a way that can scale. Lack of budget (44%).

Management 109

Management Content Marketing Education Product 109

Duct Tape Marketing

JANUARY 20, 2017

5 Local SEO Mistakes to Avoid in 2017 written by Guest Post read more at Duct Tape Marketing. As you begin to gear up for a successful 2017 for your business, one very important thing you need to address is your local SEO. 60 percent of American adults search for local product and service information.

SEO 74

SEO Place Management Product 74

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Extracting and managing knowledge. Chapter 36, The Content Manager Qualities, Hiring and More, provides a useful wish list for evaluating candidates. David loves irony.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Chief Martec

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Last month, G2 provided empirical data of 103,528 software products reviewed on their site. Disclosure: I manage HubSpot’s platform partnerships.).

Transform 118

Transform Manufacturing Finance eCommerce 118

Martech

SEPTEMBER 17, 2024

She explained that NewsCorp wanted to switch ad servers back in 2017, but the revenue risk was too high because of Google ads’ position. DFP (Google Ads Manager) isn’t a superior product – it’s a ’20-30 year old’ piece” of “slow and clunky” tech. “DFP

Price 104

Price Advertisers Advertising Law 104

Duct Tape Marketing

MARCH 30, 2017

7 Tips that Will Make You a Successful Content Marketer in 2017 written by Guest Post read more at Duct Tape Marketing. So what are the tricks to be on the crest of a wave in 2017? In 2017, the ability to study the actual problems of the audience and solve them is paramount. Behavioral Factors as Litmus Test for Your Website.

Content Marketing 73

Content Marketing Copywriting SEO Marketers 73

Welcome Software

MAY 25, 2022

Today, 73% of companies have a dedicated decision-making position for creating and executing a content management strategy. Thriving in this accelerated world of content creation requires a data-driven well-tooled content management strategy. What is a content management strategy?

Management 40

Management User-Generated Traditional Marketing Product 40

Sprout Social

OCTOBER 15, 2018

I am the Manager of Marketing Data & Analytics here at Sprout. There are rarely other people in the office around this time so distractions are minimal, which means I can be more productive and dig deeper into the data in front of me. Name: Marie Dador Department: Marketing Started at Sprout: June 27, 2016.

Analytics 82

Analytics Management Marketers Marketing 82

Search Engine Land

FEBRUARY 9, 2023

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Google Data Studio beefs up AdWords MCC integration 2017: A new “Manager Accounts” option let MCC account holders select individual sub-accounts for reporting.

Search Marketers 75

Search Marketers Pharmaceutical Price Marketers 75

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Vendor Category Map. Here’s an example from SAS and their 2021 Stackie entry: 2.

Customer Journey 114

Customer Journey User-Generated CRM Place 114

Search Engine Land

JANUARY 8, 2023

AdWords Managed Accounts get shared negative lists across accounts. In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. Read all about it in: AdWords Managed Accounts can finally share negative keyword lists across accounts. Also on this day .

Search Marketers 83

Search Marketers Marketers Marketing User-Generated 83

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. There is also a rise in the number of clicks they receive on average – 2017 data showed featured snippets receive around 8.6% I disagree.

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Rock Content

AUGUST 14, 2017

With Content Marketing World 2017 just around the corner, it’s back-to-school time for content marketers. Actor Joseph Gordon-Levitt, founder and director of hitRECord, an open collaborative production that creates and develops art and media using content uploaded to their website by contributors. hitRECordJoe.

Content Marketing 49

Content Marketing Energy CMO Marketers 49

Chief Martec

MAY 8, 2024

And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. One of the things that we appreciate about their slides is that for each product identified in their stack, they include a short little blurb about what that product does. martech stack.

Customer Journey 112

Customer Journey Digital Marketing Management Product 112

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. One person who can speak to these questions is Victor Gao, vice president of digital and managing director at Arrow Media Group at Arrow Electronics. Did it happen?

Transform 86

Transform Management New Markets Manufacturing 86

Search Engine Land

MARCH 21, 2023

Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” Instagram product tags rolling out to all U.S. Instagram product tags rolling out to all U.S. on mobile devices.

Search Marketers 81

Search Marketers SEO Marketers Marketing 81

Search Engine Land

JUNE 14, 2024

From my experience, there is nothing more convincing than a founder or CEO putting their heart on the line to educate a consumer on why they built their service or product, combined with a demonstration to help showcase the advantages. A visually appealing product helps, too. Her story has become central to the brand’s strategy.

Branding 99

Branding B2C Education eCommerce 99

Adobe Experience Cloud Blog

JUNE 10, 2019

Within the last five years, an agency’s traffic manager has become the new production manager—building timetables for projects, tracking every single deliverable, and mapping out the company’s work. But when you undervalue the traffic manager’s role and responsibilities, you only serve to harm your agency in the long run.

Management 56

Management Thought Leadership Product Marketers 56

Search Engine Land

MARCH 15, 2023

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.”

Search Marketers 85

Search Marketers Marketers Marketing SEO 85

SMA Marketing

JANUARY 25, 2024

By utilizing a content calendar, businesses can efficiently organize and manage all content-related tasks and ensure every item speaks to a specific target audience. What pain points will your products and services solve? What questions is your target audience asking? We’d love to help you achieve your content goals.

Promotion 98

Promotion Content Marketing Communications Marketing Plan 98

Search Engine Land

FEBRUARY 20, 2023

Google to sunset Google Site Search by end of 2017 2017: Google told their Site Search customers they had to find a new internal search engine service. Google Docs and Spreadsheets Tops Web Productivity Tools 2007: Nielsen//NetRatings reported they had 432,156 unique visitors in December, and average time per visitor was 14 minutes.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products. Honeycomb Puts Android 3.0

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Search Engine Land

FEBRUARY 5, 2023

This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Google Buys Channel Intelligence For $125 Million 2013: Channel Intelligence offered a range of services built around data management and product feed optimization.

Search Marketers 77

Search Marketers Marketers Marketing SEO 77

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017.

Search Marketers 88

Search Marketers Real Estate SEO Marketers 88