Search Engine Land

DECEMBER 4, 2023

Here’s a look back at ChatGPT’s first year and what we can expect next from this transformative technology. Since the introduction of ChatGPT and other genAI models a year ago, several industries have undergone significant transformations. And software companies added genAI to their tools to simplify mundane tasks.

Transform 106

Transform Copywriting User-Generated Price 106

Duct Tape Marketing

DECEMBER 29, 2017

I’m thankful to have interviewed over 40 leaders who are transforming customer experience within their organizations — some are even creating shifts in their respective industry. As 2017 comes to an end, I’m thanking all of you who have taken the time to listen to my podcast. 4 Lessons Learned During a CX Transformation.

Transform 28

Transform Communications Customer Management 28

Martech

JUNE 23, 2022

Xanterra manages concessions at many well-known national parks and destinations including Glacier National Park, The Grand Canyon, and Mount Rushmore. They also own or manage over 30 hotels adjacent to these iconic locations and, as if that weren’t enough, they own six luxury yachts, seven golf courses, and 89 food and beverage outlets.

Transform 91

Transform Customer Branding Food 91

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Extracting and managing knowledge. Chapter 36, The Content Manager Qualities, Hiring and More, provides a useful wish list for evaluating candidates.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Martech

AUGUST 3, 2021

Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. The aim is to add automation to Mulesoft’s API management and integration capabilities, thus increasing its speed and efficiency. Robots, he said, are well-suited to performing tasks, not running complex processes. Why we care.

Transform 107

Transform Digital Marketing Management Place 107

Search Engine Land

SEPTEMBER 26, 2023

How transformers and attention work Transformers are a type of neural network architecture introduced in a 2017 paper titled “ Attention Is All You Need ” by Vaswani et al. ChatGPT wouldn’t work without transformers. It’s a simple two-layered linear transformation with a ReLU activation in between.

Transform 103

Transform User-Generated Product Content Marketing 103

Martech

FEBRUARY 7, 2024

Those were some really exciting years from, say, 2003 to 2017 when I sold the agency. The smaller companies were maybe late to the game and the larger companies had something, but it wasn’t easy to manage or it wasn’t really working for them from an SEO standpoint, or it wasn’t converting.

Transform 102

Transform SEO New Technology Digital Marketing 102

Set Up

MARCH 19, 2024

While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership. One of those is my previous manager, a VP of marketing at Land O’Lakes. But more valuable to me during this time was the learning and transformation I went through.

Transform 105

Transform PR Marketing Marketers 105

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. The Content Marketing Book of Answers: Managing Your Content. Conclusion.

Product 110

Product Content Marketing Marketing Marketers 110

Hubspot Marketing

SEPTEMBER 28, 2023

In today's rapidly changing corporate landscape, the concept of “professionalism” is undergoing a transformative shift, one that may completely radicalize the working world for better. For years, traditional professionalism standards have shaped how individuals present themselves and navigate the workplace.

Law 115

Law Transform Promotion Management 115

Search Engine Land

JULY 24, 2023

In 2017, I crafted a comprehensive four-part system to structure SEO strategies and teams, which was covered in various publications and was reviewed on the “ Best SEO Podcast ” by Matt Bertram and Chris Burres. Pillar 1: Mitigation – Channeling the power of technical SEO This pillar focuses on error management and technical SEO.

SEO 84

SEO Transform Communications Management 84

Search Engine Land

JANUARY 30, 2023

Recommendations roll out to Discovery campaigns 2022: Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns. Google launches Ads Added by AdWords pilot: What we know so far 2017: Ads based on existing ad and landing page content were added to ad groups by Google.

Search Marketers 83

Search Marketers SEO Transform Marketing 83

Martech

APRIL 12, 2024

Built on Adobe Experience Platform, Adobe’s Real-Time Customer Data Platform (Real-Time CDP) helps companies understand and connect with current and potential customers by using a complete foundation for data management, built-in governance controls and actionable unified profiles.

Customer 96

Customer B2C Transform Retail 96

Search Engine Land

JANUARY 29, 2023

Report: Google AMP results in Google News more than double 2017: A report found that AMP results shown in the Google News section for mobile users had more than doubled in the past several days. by Greg Gifford 2017: SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.

Search Marketers 78

Search Marketers Real Estate Transform Marketing 78

Duct Tape Marketing

DECEMBER 7, 2023

Building A People-Centric Culture: From Employees To Contributors written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer.

Transform 89

Transform Millennials Non-Profit Place 89

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Transform 96

Transform Manufacturing Entertainment Advertisers 96

Content Marketing Institute

DECEMBER 26, 2017

Whether you wanted it or not, Andrew Davis and Becky Montchal ( November 2017 ). Even the title of that video, “How Tommy Nicholas Transformed his Career With Codecademy,” tells me the ending before I hit play. With suspense, Nicholas’ story would be transformed. Whether you wanted it or not, Andrew Davis ( August 2017 ).

Content Marketing 102

Content Marketing Transform Marketing Marketers 102

Adobe Experience Cloud Blog

JANUARY 31, 2017

So, I was particularly happy when I learned that we were fielding a benchmark survey to gather insights on how our customers from different company sizes, functional areas, and industries are moving along their own paths to digital transformation. 2017 Marketing Benchmark Report–North America .

Thought Leadership 109

Thought Leadership Transform CMO Marketing 109

Kevin Indig

APRIL 5, 2023

There is a lot we can do to better manage how we keep track of new tech. Google holds the third-most patents in AI and invented the Transformer (a key part of large language models, not Optimus Prime) but Search still relies on backlinks. Here is how I approach it. E-readers didn’t kill books.

Transform 65

Transform Automobile Law New Technology 65

Search Engine Land

JANUARY 9, 2023

In 2012, Google’s search results were radically transformed as a new “Search Plus Your World” format began rolling out. 2017: Shortcuts to widgets for Weather, Nearby Restaurants, My Events and more began appearing at top of Google Now home screen. SMX Overtime: Managing Google My Business profiles, reviews and more.

Search Marketers 81

Search Marketers Transform SEO Marketing 81

Econsultancy

MARCH 11, 2022

Indeed, China’s live-commerce market value reportedly rose 280% between 2017 and 2020 and is on track to become a $423bn market by the end of 2023. For example, leading KOLs like Li Jiaqi and Weiya have transformed Chinese social media and marketing.

Retail 75

Retail Shoppers Branding Transform 75

Adobe Experience Cloud Blog

DECEMBER 1, 2017

In fact, a 2017 Accenture study found that 73% of US consumers are willing to provide their banks access to personal and financial data in return for added benefits in the form of offers, reduced interest rates, recognition and custom financial advice.

Transform 134

Transform Customer Journey Direct Mail Thought Leadership 134

Content Marketing Institute

MAY 14, 2018

Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). that can be transformed into a “snackable” video series. Highlight how existing #content can be transformed into a snackable #video series, says @NobleDigitalOne. Location scouting and management. Talent management.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Adobe Experience Cloud Blog

MARCH 7, 2017

I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. This concept, as well as how to be successful designing strategies, programs, and campaigns around this concept, will be the cornerstone of the Marketing Nation Summit 2017. This one’s for you!

Transform 117

Transform Thought Leadership Marketing Marketers 117

Sprout Social

JULY 7, 2020

Seventy percent of consumers say it’s important for brands to take a stand on social and political issues, up from 66% in 2017.”. In our 2019 survey, 41% of consumers said brands’ social posts did influence their opinions on public issues–a 21% increase from the same question in 2017.

Branding 127

Branding Transform Fashion Promotion 127

Content Marketing Institute

JANUARY 12, 2018

In 2017, I traveled more than 185,000 miles working with enterprises to operationalize nascent (or broken) content marketing strategies. I went through my 2017 client notes, and, over the course of the year, I worked directly with 30 companies. Let me explain. Today’s integrated marketing strategy isn’t. Click To Tweet. Yes, really.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Neil Patel

SEPTEMBER 28, 2020

Manage expectations – Both you and your analytics partner should clearly outline the roles and responsibilities of your relationship at the offset. Data management and reporting. The company was founded in 2017 and has over 44,000 followers on LinkedIn and over 100 employees.

Analytics 134

Analytics Transform Digital Marketing Communications 134

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. says John Oxford, Renasant’s director of corporate communications.

Education 106

Education Marketing Strategy Branding Energy 106

Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. September 30, 2017) newsletter, he addresses the difficulty many marketing departments have finding talented people to hire for their content teams. For example, in the Why Are You Cutting Stones?

Content Marketing 104

Content Marketing Transform Marketing Marketers 104

Adobe Experience Cloud Blog

MARCH 13, 2017

Bryan Kramer , President and CEO of Pure Matters, will share practical tools you can use right now to connect with other humans and be better marketers, managers, and fellow members of the human race in his session, Human to Human: #H2H: Learn to Speak Human, Share Human, and Market Human. Marketers Need to Evolve.

Transform 126

Transform Thought Leadership CMO Marketing 126

The CMO Survey

FEBRUARY 21, 2020

Research by Accenture finds that poor personalization and lack of trust cost companies $756B in 2017 as 41% of fed-up customers switched companies. Successful AI requires top management sponsorship. However, mistargeted personalization can result in customers feeling frustrated at best and mistrusting brands at worse.

CMO 130

CMO B2C Marketing Marketers 130

Unbounce

DECEMBER 20, 2023

With AI, Canva transformed from a simple design tool into a creative assistant who’s always on the design pulse. This AI integration makes project management and personal organization seamless and intuitive, saving time and boosting productivity. Notion: your organized assistant Notion said, “ Let there be order!”—and

Branding 52

Branding User-Generated Transform Email Marketing 52

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. Click to Tweet.

Transform 107

Transform Millennials Shoppers Management 107

Content Marketing Institute

AUGUST 10, 2018

Glenn started at the global commercial real estate services and investment management giant as a public relations manager, then took over regional social media strategy. Today, he’s the senior manager of brand strategy. The first issue had quite a lot of input from the PDS team because what they do is transformative,” he says.

Real Estate 70

Real Estate Content Marketing Whitepaper Transform 70

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. Company page administrators can set up a video ad campaign using Campaign Manager, or elect to sponsor an existing post. Log in to Campaign Manager to create your campaign. Name your campaign.

Transform 145

Transform Promotion User-Generated Management 145

Content Marketing Institute

NOVEMBER 30, 2017

You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. HANDPICKED RELATED CONTENT: The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations. marciarjohnston Click To Tweet. Click To Tweet.

Customer 223

Customer Transform Content Marketing Analytics 223

Bannerflow

DECEMBER 18, 2018

In online marketing terms: ePrivacy, in-house marketing, cookie-less tracking, programmatic TV, as well as many more are sure to transform the way marketers work in the year to come. advertisers will buy $3.8billion in TV ads, a 236% increase on 2017. Programmatic DOOH will explode into the mainstream. Eager to find out more?

Advertising 85

Advertising Advertisers Transform Shoppers 85