Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Extracting and managing knowledge. Chapter 36, The Content Manager Qualities, Hiring and More, provides a useful wish list for evaluating candidates.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

The CMO Survey

SEPTEMBER 14, 2021

The pandemic has prompted many companies to undergo a rapid transformation in their go-to-market models. More companies report moving past the nascent phase of their digital transformations (31.1% Marketing expenses as a percentage of company revenue declined for the first time since 2017, but climbed as a percentage of company budget.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. The Content Marketing Book of Answers: Managing Your Content. Conclusion.

Product 111

Product Content Marketing Marketing Marketers 111

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. Click to Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Content Marketing Institute

DECEMBER 26, 2017

Whether you wanted it or not, Andrew Davis and Becky Montchal ( November 2017 ). Even the title of that video, “How Tommy Nicholas Transformed his Career With Codecademy,” tells me the ending before I hit play. With suspense, Nicholas’ story would be transformed. Whether you wanted it or not, Andrew Davis ( August 2017 ).

Content Marketing 109

Content Marketing Transform Marketing Marketers 109

Adobe Experience Cloud Blog

JANUARY 31, 2017

So, I was particularly happy when I learned that we were fielding a benchmark survey to gather insights on how our customers from different company sizes, functional areas, and industries are moving along their own paths to digital transformation. 2017 Marketing Benchmark Report–North America .

Thought Leadership 109

Thought Leadership Transform CMO Marketing 109

Buffer Marketing

NOVEMBER 29, 2022

So, here are 26 ideas you can steal to grow your following 👇 Save all of these ideas for free → Ask one of your teammates to do an AMA about their job 🙋‍♀️ Social media managers - tomorrow we will be hosting an AMA with our social media manager @mitra_mehvar !

Transform 140

Transform Energy Social Media Marketing User-Generated 140

Chief Martec

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Disclosure: I manage HubSpot’s platform partnerships.). We also use several of these for managing our ecosystem.

Transform 118

Transform Manufacturing Finance eCommerce 118

Martech

AUGUST 3, 2021

Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. The aim is to add automation to Mulesoft’s API management and integration capabilities, thus increasing its speed and efficiency. Robots, he said, are well-suited to performing tasks, not running complex processes. Why we care.

Transform 112

Transform Digital Marketing Management Place 112

Martech

JUNE 23, 2022

Xanterra manages concessions at many well-known national parks and destinations including Glacier National Park, The Grand Canyon, and Mount Rushmore. They also own or manage over 30 hotels adjacent to these iconic locations and, as if that weren’t enough, they own six luxury yachts, seven golf courses, and 89 food and beverage outlets.

Transform 105

Transform Customer Branding Food 105

Adobe Experience Cloud Blog

MARCH 7, 2017

I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. This concept, as well as how to be successful designing strategies, programs, and campaigns around this concept, will be the cornerstone of the Marketing Nation Summit 2017. This one’s for you!

Transform 117

Transform Thought Leadership Marketing Marketers 117

Adobe Experience Cloud Blog

MARCH 13, 2017

Bryan Kramer , President and CEO of Pure Matters, will share practical tools you can use right now to connect with other humans and be better marketers, managers, and fellow members of the human race in his session, Human to Human: #H2H: Learn to Speak Human, Share Human, and Market Human. Marketers Need to Evolve.

Transform 126

Transform Thought Leadership CMO Marketing 126

Content Marketing Institute

MAY 14, 2018

Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). that can be transformed into a “snackable” video series. Highlight how existing #content can be transformed into a snackable #video series, says @NobleDigitalOne. Location scouting and management. Talent management.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Sprout Social

JULY 7, 2020

Seventy percent of consumers say it’s important for brands to take a stand on social and political issues, up from 66% in 2017.”. In our 2019 survey, 41% of consumers said brands’ social posts did influence their opinions on public issues–a 21% increase from the same question in 2017.

Branding 144

Branding Transform Fashion Promotion 144

Hootsuite

SEPTEMBER 30, 2019

In 2017, WeChat reported 50 million monthly active senior users. In 2017, WeChat users were sending an average of 38 billion messages per day, up 25% from the previous year. An average of 68 million videos were posted to Moments every day in 2017. WeChat usage stats. Users also made an average of 6.1 WeChat Mini Programs stats.

Transform 111

Transform Marketing Marketers Finance 111

Welcome Software

JUNE 6, 2022

They are all facets of digital transformation in retail. Retail businesses that thrive adopt digital transformation strategies, which means it’s crucial to understand and apply them. So, to start, let’s define digital transformation in retail. So, to start, let’s define digital transformation in retail.

Transform 40

Transform Retail Health Communications 40

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. says John Oxford, Renasant’s director of corporate communications.

Education 111

Education Marketing Strategy Branding Energy 111

Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. September 30, 2017) newsletter, he addresses the difficulty many marketing departments have finding talented people to hire for their content teams. For example, in the Why Are You Cutting Stones?

Content Marketing 110

Content Marketing Transform Marketing Marketers 110

Hubspot Marketing

SEPTEMBER 28, 2023

In today's rapidly changing corporate landscape, the concept of “professionalism” is undergoing a transformative shift, one that may completely radicalize the working world for better. For years, traditional professionalism standards have shaped how individuals present themselves and navigate the workplace.

Law 127

Law Transform Promotion Management 127

Martech

FEBRUARY 7, 2024

Those were some really exciting years from, say, 2003 to 2017 when I sold the agency. The smaller companies were maybe late to the game and the larger companies had something, but it wasn’t easy to manage or it wasn’t really working for them from an SEO standpoint, or it wasn’t converting.

Transform 115

Transform SEO New Technology Digital Marketing 115

Search Engine Land

DECEMBER 4, 2023

Here’s a look back at ChatGPT’s first year and what we can expect next from this transformative technology. Since the introduction of ChatGPT and other genAI models a year ago, several industries have undergone significant transformations. And software companies added genAI to their tools to simplify mundane tasks.

Transform 106

Transform Copywriting User-Generated Price 106

Martech

FEBRUARY 22, 2024

MarTech published this article , which calls out CDP as “marketer-managed.” 2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. This fits with my recollection of history. My how things have changed. Executive sponsor. Data engineering.

User-Generated 111

User-Generated Transform Analytics CMO 111

Neil Patel

SEPTEMBER 28, 2020

Manage expectations – Both you and your analytics partner should clearly outline the roles and responsibilities of your relationship at the offset. Data management and reporting. The company was founded in 2017 and has over 44,000 followers on LinkedIn and over 100 employees.

Analytics 134

Analytics Transform Digital Marketing Communications 134

Search Engine Land

SEPTEMBER 26, 2023

How transformers and attention work Transformers are a type of neural network architecture introduced in a 2017 paper titled “ Attention Is All You Need ” by Vaswani et al. ChatGPT wouldn’t work without transformers. It’s a simple two-layered linear transformation with a ReLU activation in between.

Transform 103

Transform User-Generated Product Content Marketing 103

Martech

APRIL 12, 2024

Built on Adobe Experience Platform, Adobe’s Real-Time Customer Data Platform (Real-Time CDP) helps companies understand and connect with current and potential customers by using a complete foundation for data management, built-in governance controls and actionable unified profiles.

Customer 117

Customer B2C Transform Retail 117

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. Company page administrators can set up a video ad campaign using Campaign Manager, or elect to sponsor an existing post. Log in to Campaign Manager to create your campaign. Name your campaign.

Transform 145

Transform Promotion User-Generated Management 145

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. Jill Rowley (@jill_rowley) April 24, 2017.

CMO 113

CMO Thought Leadership Marketing Marketers 113

The CMO Survey

FEBRUARY 21, 2020

Research by Accenture finds that poor personalization and lack of trust cost companies $756B in 2017 as 41% of fed-up customers switched companies. Successful AI requires top management sponsorship. However, mistargeted personalization can result in customers feeling frustrated at best and mistrusting brands at worse.

CMO 130

CMO B2C Marketing Marketers 130

Content Marketing Institute

NOVEMBER 14, 2017

It depends on many factors unique to your situation, but 48% of respondents send a monthly newsletter, and that may be a manageable frequency for your content marketing program. Survey respondents say email is the format they use most often to deliver content as well as the most effective. How often should your company send emails?

Content Marketing 104

Content Marketing Transform Marketing Marketers 104

Content Marketing Institute

MARCH 15, 2018

For example, you can transform your face into an AR-enabled kitten face (but please don’t) or add an animated rain cloud to your video. In April 2017, the number of people using Instagram Stories surpassed the number using Snapchat stories, making it a must-use channel for many marketers. ev Click To Tweet.

Promotion 111

Promotion Transform User-Generated Advertising 111

Duct Tape Marketing

DECEMBER 29, 2017

I’m thankful to have interviewed over 40 leaders who are transforming customer experience within their organizations — some are even creating shifts in their respective industry. As 2017 comes to an end, I’m thanking all of you who have taken the time to listen to my podcast. 4 Lessons Learned During a CX Transformation.

Transform 31

Transform Communications Customer Management 31

Content Marketing Institute

AUGUST 10, 2018

Glenn started at the global commercial real estate services and investment management giant as a public relations manager, then took over regional social media strategy. Today, he’s the senior manager of brand strategy. The first issue had quite a lot of input from the PDS team because what they do is transformative,” he says.

Real Estate 82

Real Estate Content Marketing Whitepaper Transform 82

Set Up

MARCH 19, 2024

While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership. One of those is my previous manager, a VP of marketing at Land O’Lakes. But more valuable to me during this time was the learning and transformation I went through.

Transform 105

Transform PR Marketing Marketers 105

Hootsuite

MAY 7, 2020

Chinese spend roughly one-third of their online time one the app and posted an average of 68 million videos a day in 2017. Instructional videos are trending so guest speakers, @sarahlugor @bonnierzm @brittanyxavier spoke about how anyone can transform their video into instructional content. ? Download the free guide now.

Transform 145

Transform Price Marketing Marketers 145

Hootsuite

SEPTEMBER 4, 2019

Transform your business”. 40 Essential Social Media Marketing Statistics for 2017 – via this blog right here. The post How to Get Clicks Without Resorting to Clickbait: 5 Easy Tactics appeared first on Hootsuite Social Media Management. “Harness the power of digital innovation”. Disrupt your industry”. Rewritten to be clear.

Transform 111

Transform Copywriting Social Media Marketing Branding 111

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. See how Fifty & Five racks 3.7M social messages annually. Friendemic. BConnected, LLC.

Non-Profit 89

Non-Profit PR Social Media Marketing Retail 89

Marketing Insider Group

NOVEMBER 18, 2020

The management team expects marketing to lower customer acquisition costs. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145