Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. Whoever said bad press is still press may not have had a taste of Pepsi’s “ Live for Now ” ad in 2017. Fenty Beauty - Features user-generated content to reach a wider audience and promote inclusivity and diversity.

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats. Reddit surpassed 330 million monthly active users in 2017.

Gen Z 145

Gen Z Millennials User-Generated Advertisers 145

Hootsuite

MARCH 2, 2023

Brand safety matters for marketers because it directly impacts the reputation and image of the brand they’re managing. After all, you can’t stop users from mentioning your brand alongside offensive content. That means even employee-generated content can jeopardize brand safety. Comment management. Campaign placements.

Management 113

Management Branding Advertising Advertisers 113

Adobe Experience Cloud Blog

DECEMBER 14, 2017

In this blog, I’ll show you lead generation strategies you should adopt or hold on to for 2018 and the strategies you need to let go of to stay on top in the new year. As of 2015, most of Google users access the search engine via mobile phone. Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Hubspot Marketing

MARCH 27, 2019

In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. So we decided to focus our energies on the channel that has consistently generated the majority of our blog’s traffic for its entire existence -- organic search. Even worse, it started to decline.

SEO 145

SEO User-Generated Energy Management 145

Search Engine Land

MARCH 1, 2024

These features not only fail in their promise to enhance the user experience but also diminish the visibility of legitimate publishers with original ideas, worsening the search landscape. populating the database) can be generated programmatically (i.e., via generative AI), but that has not historically been the case.

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Hootsuite

SEPTEMBER 22, 2020

When you get verified on Twitter, that signals to users that your profile is credible and authentic. That blue badge signals to all Twitter users that the platform recognizes the account as real, credible, authentic and of interest to the public. Right away, users know this isn’t an account run by bots or an impersonator.

Non-Profit 145

Non-Profit Health User-Generated Marketers 145

Hubspot Marketing

APRIL 14, 2022

If you limit yourself to those digital media giants, you could be missing out on a more targeted market that is reaching 300 million users every month. Over the years, Quora has earned a reputation for crowd-sourcing the best responses to questions based on a Q&A engine of curious and highly engaged users. What Is Quora?

Advertising 136

Advertising Advertisers User-Generated Target Market 136

Sprout Social

JANUARY 28, 2020

There are over 1 billion people accessing Instagram each month, with the average user scrolling through the platform for 53 minutes each day, and you want your brand to be where they can see it. After they opened Instagram advertising to all businesses in 2015, it grew exponentially, and by 2017 reached 1 million advertisers.

Advertising 144

Advertising Advertisers User-Generated Promotion 144

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. So what’s the best way to illustrate your stack? Vendor Category Map.

Customer Journey 115

Customer Journey User-Generated CRM Place 115

Hubspot Marketing

JUNE 26, 2019

Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. Many of these tools fall into the categories of general PPC management, bid management, or reporting.

User-Generated 145

User-Generated Price eCommerce Management 145

Sprout Social

OCTOBER 10, 2016

With more than 500 million active users , Instagram has quickly followed the footsteps of its parent company, Facebook. But effective social and community managers go beyond that by researching and capitalizing on lesser-known Instagram stats. But how do you get to that next level? New Instagram stats pop up every day.

Social Media Marketing 112

Social Media Marketing User-Generated Communications Promotion 112

Hubspot Marketing

SEPTEMBER 26, 2023

Announced in 2017, Google AI is a division of the tech company that focuses on artificial intelligence. From text-to-video generation to universal translator dubbing, Google’s dive into AI technology is resulting in huge advancements. With Gemini, users could have the AI interpret text, video, and audio.

User-Generated 137

User-Generated Education Product Management 137

Sachs Marketing Group

JANUARY 25, 2022

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. They’ve regained relevance in 2022 because of engagement trends, signaling a change in how users on Instagram are behaving and consuming content. So why bring them up now? Being on Instagram at all is crucial at a time like this.

User-Generated 142

User-Generated Entertainment eCommerce Retail 142

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 116

Gen Z User-Generated Entertainment Millennials 116

Sprout Social

MAY 1, 2017

And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. By now you know there are tools to manage social media engagement , but it’s a whole other beast to make each channel work in your favor.

User-Generated 111

User-Generated Promotion Communications Management 111

Hubspot Marketing

AUGUST 20, 2019

billion users worldwide. of Generation X, and 48.2% of Baby Boomers are active social media users. 74% of Facebook users check it daily. ( 96% of Facebook users access it on mobile. Link clicks account for 92% of all user interaction with tweets. 59% of Instagram users are under the age of 30.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Sprout Social

APRIL 5, 2017

While it might have been a few centuries before social media existed, the same sentiment rings true to marketers and community managers today. However, trying to organize, manage, and publish your social media content is no easy task. — Ask PlayStation (@AskPlayStation) April 3, 2017. More info: [link]. 'Oh, boy!

User-Generated 103

User-Generated Promotion Energy Entertainment 103

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Generative AI Generative AI is still in its infancy, but it helps you see what it can do for companies and where it’s going. The answer is, sadly, not much. You also gain a broader perspective.

Email Marketing 127

Email Marketing User-Generated Marketing Automation Platform Customer 127

Sprout Social

JULY 12, 2022

Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication. In February 2022, a widespread outage occurred at Slack, an online messaging application, during which many users were unable to access the platform.

Communications 136

Communications Branding User-Generated Customer loyalty 136

Hubspot Marketing

APRIL 2, 2021

It's not like social media where users come and find you. With the upcoming release, Apple will be asking all of its users for permission to track when they open an app, and big ad networks like Facebook won't be exempt," said Gelb. Lastly, the platform allows advertisers to not only reach users on websites and YouTube but also TV.

Shoppers 141

Shoppers User-Generated Health Advertising 141

Buffer Marketing

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 The move generated a ton of buzz The result? This could take a lot of different forms, like photos of your brand and product or positive user reviews.

User-Generated 133

User-Generated Retail Price Marketers 133

Hootsuite

JANUARY 13, 2020

If your brand uses Instagram for business , you’re probably already aware that Instagram Stories is an effective way to engage with young users. In 2019, 500 million accounts used Instagram Stories every day and 67% of all Instagram users are ages 18 to 29. It’s easy for Instagram users to find these filters.

User-Generated 145

User-Generated Promotion Branding Customer 145

Hootsuite

FEBRUARY 24, 2020

In 2017, Richard Prince was sued by photographer Donald Graham, after he printed out screenshots of Graham’s and other Instagram posts onto canvases and displayed them in a gallery. Many brands repost user-generated content on sites like Instagram. How much of the work is reproduced? Get the free cheat sheet now! Get Started.

Social Media Marketing 145

Social Media Marketing Law Non-Profit User-Generated 145

Hubspot Marketing

MAY 3, 2017

32 Free Marketing Courses to Take in 2017. 32 Free Marketing Courses to Take in 2017. Blogging: Generate 100s of Blog Topics and Headlines " by Udemy. Learn to Code Awesome Websites " by General Assembly. 7) Blogging: Generate 100s of Blog Topics and Headlines. Coding, Design & Other Technical Skills.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Martech

APRIL 12, 2024

Built on Adobe Experience Platform, Adobe’s Real-Time Customer Data Platform (Real-Time CDP) helps companies understand and connect with current and potential customers by using a complete foundation for data management, built-in governance controls and actionable unified profiles. Fuel for your marketing strategy.

Customer 112

Customer B2C Transform Retail 112

Neil Patel

JANUARY 27, 2021

Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. SMBs that blog generate 126% more lead growth than their non-blogging counterparts. In the early days, you could post a 500 word, keyword-stuffed blog post and generate plenty of traffic. Not anymore.

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Hubspot Marketing

NOVEMBER 17, 2020

The heaviest podcasts users listen while they are away from home; often while at work. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Podcast listening is more prevalent among younger Americans. Edison Research ). Explore tools and platforms.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Sprout Social

AUGUST 27, 2018

Using hashtags, users can find all the posts around a certain event, theme, mood or more. — Complex (@Complex) June 2, 2017. Not only is this the best source based on legitimacy of data, but Twitter also offers “tailored trends” to each user based on where they are and who they follow.

User-Generated 111

User-Generated Analytics Branding Promotion 111

Search Engine Land

JANUARY 8, 2023

AdWords Managed Accounts get shared negative lists across accounts. In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. Read all about it in: AdWords Managed Accounts can finally share negative keyword lists across accounts. Also on this day . URL network.

Search Marketers 83

Search Marketers Marketers Marketing User-Generated 83

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Before I lose those of you who are not football fans, I want you to reread the entire opening paragraph with a revised first sentence: “They say the toughest position in a high growth company is the demand generation quarterback.”. And of course, no play would start without a solid snapper–luckily we have Jermaine Reyes, our content manager.

Thought Leadership 131

Thought Leadership Marketers User-Generated Marketing 131

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. 2016: Here’s what the move meant for those managing Bing Ads campaigns. The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps.

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Hubspot Marketing

APRIL 6, 2021

You'll generate more and better leads. Content marketing can also generate leads. Additionally, calls-to-action (CTA) placed directly in your content can generate new leads for your sales team. So, how can content generate leads? Typically, you create content to provide visitors with useful, free information.

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Sprout Social

APRIL 29, 2020

If that wasn’t compelling enough, Facebook Live videos experience three times the engagement of typical videos shared on social media, with millions of users tuning in around the world. If we look at the figures, Facebook Live currently generates more than 3,000 years of watch time every day. Be responsive and interactive.

User-Generated 145

User-Generated Promotion Thought Leadership Branding 145

Martech

JUNE 15, 2023

” Alternatively, process mining AI (AI-driven understanding of businesses processes) plus analytical and predictive AI — combined with generative AI — can in effect declare a goal “and let the systems tune themselves toward that goal.” Originally, Pega used AI to power case management in the BPM space.

User-Generated 108

User-Generated Customer Journey CRM Shipping 108

Search Engine Land

JANUARY 6, 2023

Google tests user comments for live TV shows. 2020: The user comments appeared in the search results for queries related to live TV shows. 2011: Co-founder Charlie Cheever admitted it had been “a big challenge” to maintain Quora’s character while the site has been flooded with new users. French Wants To Tax Google & Others.

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. Of course North Americans are heavy users of social media; but so are the people in South America, in Europe, in Asia, in Africa. billion in mobile ad revenues by 2017.

Advertising 112

Advertising Advertisers User-Generated Promotion 112