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6 Social Media Trends That Will Take Over 2017

Sprout Social

Looking toward 2017, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic.

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7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Addressing Your 2017 Goals. There are more than 1.86 Get started now.

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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

Brand safety matters for marketers because it directly impacts the reputation and image of the brand they’re managing. After all, you can’t stop users from mentioning your brand alongside offensive content. That means even employee-generated content can jeopardize brand safety. Comment management. Campaign placements.

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How one Google featured snippet is killing commercial list-based content

Search Engine Land

These features not only fail in their promise to enhance the user experience but also diminish the visibility of legitimate publishers with original ideas, worsening the search landscape. populating the database) can be generated programmatically (i.e., via generative AI), but that has not historically been the case.

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This day in search marketing history: January 9

Search Engine Land

AdWords Managed Accounts get shared negative lists across accounts. In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. Read all about it in: AdWords Managed Accounts can finally share negative keyword lists across accounts. Also on this day . URL network.

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Is your content management strategy really working for you?

Welcome Software

Content marketing generates three times as many quality leads as other traditional marketing channels at a third of the cost. Today, 73% of companies have a dedicated decision-making position for creating and executing a content management strategy. Video adverts can only keep a user's attention for 15 seconds on social media.

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8 Ideas for Your TikTok as a B2B Company

Buffer Marketing

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

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