Content Marketing Institute

OCTOBER 13, 2017

Chris Bondhus, senior director of demand generation for Brightcove, posed those questions to a panel of marketing experts at Content Marketing World 2017. This roundtable included: Ardath Albee, B2B marketing strategist with Marketing Interactions and author of Digital Relevance. Failure to get on same page.

Communications 104

Communications Content Marketing Product Management 104

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. Wells Fargo used its integrated marketing platforms to create a well-optimized campaign to appeal to its target demographic.

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Hubspot Marketing

JULY 6, 2018

If, instead of a negative feedback loop, Best Buy used market research, they might not have been as effective in targeting aspects of their service most directly impacting their customers. Trader Joe’s, a grocery chain, ranked in third place in 2017 for the grocery store with the highest customer satisfaction , ahead of Whole Foods.

Non-Profit 144

Non-Profit Retail Food Price 144

Adobe Experience Cloud Blog

MARCH 23, 2018

18% of consumers), and that 55% expected AI to have a more significant impact on marketing and communications than social media ever had, according to Weber Shandwick and with KRC Research. Gartner also revealed that in 2017-2018, CMOs allocated 9.2%

Customer 134

Customer Thought Leadership Analytics Finance 134

Content Marketing Institute

NOVEMBER 9, 2017

It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? HANDPICKED RELATED CONTENT: Strengthen Your SEO Strategy for 2017. 92% of the most successful #content marketers focus on building an audience via @cmicontent.

Content Marketing 109

Content Marketing SEO Marketing Marketers 109

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Chobani rebrand.

Food 145

Food Branding Place Product 145

Many Chat

JULY 1, 2022

First introduced in 2017, Instagram polls are popular with Instagram users and are a great marketing strategy. Using a poll for customer feedback/market research. How can ManyChat automation supercharge your market research? Benefits of social media polls. Which of these items can be recycled? FIND OUT HERE!

Market Research 97

Market Research User-Generated Education Promotion 97

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research].

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Adobe Experience Cloud Blog

MARCH 13, 2017

Martin Kihn , Research VP at Gartner for Marketing Leaders, will share his original market research on Taylor Swift and the success of her brand in his session, The Ultimate “UnBrand”: How Taylor Swift Changed Marketing Forever. Jeff will posit that standing still is not an option.

Transform 126

Transform Thought Leadership CMO Marketing 126

Content Marketing Institute

MARCH 1, 2018

On one fateful week in August 2017, after months of sweating, we published our findings on three tests. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. These scientists spent months setting up and running the tests. Agile sprints used experiment.

Branding 111

Branding Inbound Marketing Content Marketing Social Media Marketing 111

Content Marketing Institute

DECEMBER 17, 2018

Minority consumer markets have grown faster than the buying power of whites since 2000, with the biggest increase from Asian Americans ($986 billion in 2017). Minority consumer markets are growing faster than white consumer market, says @universityofga #research. Grow with Google launched in October 2017.

Non-Profit 111

Non-Profit Education Marketing Marketers 111

Hubspot Marketing

AUGUST 7, 2018

Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel. To get started writing a press release for your business, consider How to Write a Press Release [Free 2017 Press Release Template + Example].

Marketing 145

Marketing Marketers SEO CRM 145

Content Marketing Institute

OCTOBER 22, 2017

More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. In the face of consumers pelted with ads day in and day out, content marketing swoops in like a breath of fresh air. Subscribe today and be alerted when the 2018 B2C content marketing research is released later this year.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Content Marketing Institute

AUGUST 1, 2018

If you are in a crowded industry, such as, ahem , content marketing, focus on a niche. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017. I call these areas of focus “dimensions” — the key categories you want the research to study. Click To Tweet.

Content Marketing 103

Content Marketing Communications SEO Management 103

Content Marketing Institute

OCTOBER 4, 2018

If your research is multifaceted and detailed, consider creating a home base – a landing page or central repository of your data, as Michele Linn advises. She shares this example from Orbit Media’s 2017 Blogger Survey : HANDPICKED RELATED CONTENT: Dataviz: A Critical Skill for Modern Marketers.

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

Content Marketing Institute

MAY 30, 2018

What to Consider When It’s Time for New Marketing Technology. 7 Ways Technology Can Make You a Smarter Content Marketer. As we found in the 2017 survey, most organizations (93%) view content as a business asset – an asset or process where there is direct investment and increasing value over time.

Management 111

Management Content Marketing Education Product 111

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. It’s time to look around for new ideas.

User-Generated 110

User-Generated Food Entertainment Retail 110

Content Marketing Institute

NOVEMBER 1, 2017

Content marketing practitioners and advisors who participated in the B2B Research Roundtable: Workflow Challenges, Bottlenecks, and Solutions at Content Marketing World 2017 offered insights for getting a handle on process issues.

Manufacturing 111

Manufacturing Content Marketing Marketing Marketers 111

Content Marketing Institute

MARCH 28, 2018

HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. Will you gate the research? Editor’s note: This article is based in part on a presentation CMI Research Consultant Nancy Reese and I developed and presented at Content Marketing World 2017.

Whitepaper 111

Whitepaper Transform B2C Promotion 111

Content Marketing Institute

NOVEMBER 13, 2017

First, our B2B content marketing research shows that marketers are at different stages of content marketing maturity. About one-third of content marketing programs are in the young and first-steps phase, another third are in the adolescent stage, and a third are in the sophisticated and mature stage.

Content Marketing 100

Content Marketing Marketing Marketers Copywriting 100

SocialPilot

FEBRUARY 9, 2024

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Madalyn is ranked No. 1 in ‘Social Media Power Influencer’ in Houston, Texas.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Rock Content

SEPTEMBER 20, 2023

Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals. The core elements of a GTM strategy include market research, product positioning, and customer engagement. Market research involves identifying your ideal customer and market.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

Martech

MARCH 10, 2022

63% of purchases have more than four people involved in the buying group (up from 47% in 2017). 74% of B2B marketers say they are seeing customers taking more control over the buying process. Buyer personas are a semi-fictional representation of your ICP, based on market research and existing customer data. Why use them?

Inbound Marketing 106

Inbound Marketing Marketing Marketers Direct Mail 106

Marketing Insider Group

NOVEMBER 18, 2020

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Hootsuite

OCTOBER 21, 2020

— Twitter Business (@TwitterBusiness) October 11, 2017. Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. Treat those moments as opportunities to connect. Don’t put anyone down for asking. Create separate channels.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hubspot Marketing

DECEMBER 11, 2023

Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information. It's unsurprising, considering almost half of the marketers surveyed have received incorrect information from generative AI. Image Source 5.

User-Generated 121

User-Generated Marketing Marketers Copywriting 121

Martech

MARCH 18, 2024

When I was learning about product management, I really got interested in the market research side of things because it was just another layer of understanding people. We were visiting a client in 2017 and both burnt out from the work. A: I love understanding what makes people tick, why they make the decisions that they make.

Pharmaceutical 61

Pharmaceutical PR Management Analytics 61

Spiralytics

SEPTEMBER 26, 2024

The proliferation of deepfakes Deepfakes started appearing in 2017. The global market value for AI-generated deepfakes will reach USD 79.1 The global market value for AI-generated deepfakes will reach USD 79.1 Dimension Market Research ) There are 95,820 deepfake videos in 2023a staggering 550% increase since 2019.

User-Generated 52

User-Generated Entertainment Global Marketing Market Research 52

Econsultancy

FEBRUARY 23, 2022

According to global market research firm Research Dive , the global in-game advertising market will generate just shy of $14 billion between 2021 and 2028, up from a little over $6 billion in 2020, at what Research Dive has called a “healthy” CAGR of 11.2%. In-game advertising.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Duct Tape Marketing

JULY 12, 2017

The study itself is historically … it’s done really to the kind of gold standard methodology that you can do in market research. And since then, it’s of course grown, but it’s grown in some interesting ways. It’s half mobile, half land line. So, we spend a lot on it, to get it right. Tom Webster: Sure.

Entertainment 52

Entertainment Education Promotion Advertising 52

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Content Marketing Institute

JUNE 26, 2018

For content marketers, reviews are like an unending recipe book. A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.). A 2017 BrightLocal study shows 79% of surveyed consumers say they’ve spotted a fake review in the past year. Click To Tweet.

Law 111

Law B2C Content Marketing Market Research 111

Econsultancy

MARCH 4, 2022

Multichannel retailers saw a particularly bumper year for online sales, seeing them surpass the rate of growth of online-only competitors for the first time since 2017 (+57% year-on-year vs. 9.1%). Subscription economy market value due to reach $275 billion globally in 2022. Customer experience.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Search Engine Land

JANUARY 15, 2023

In 2017, Google’s Gary Illyes explained what crawl budget is, how crawl rate limits work, what crawl demand is and what factors impact a site’s crawl budget. 2017: Google was embedding playable YouTube videos for certain queries. Vizu Seeking To ‘Democratize’ Market Research. Martin Luther King Jr.

Search Marketers 78

Search Marketers Real Estate SEO Marketing 78

Content Marketing Institute

NOVEMBER 14, 2017

And here’s a great resource on how to check your facts with credible sources: Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist]. This year’s Australia report includes a chart showing how survey responses differ based on the organization’s level of commitment to content marketing.

Content Marketing 108

Content Marketing Transform Marketing Marketers 108

Spiralytics

SEPTEMBER 26, 2024

The proliferation of deepfakes Deepfakes started appearing in 2017. The global market value for AI-generated deepfakes will reach USD 79.1 The global market value for AI-generated deepfakes will reach USD 79.1 Dimension Market Research ) There are 95,820 deepfake videos in 2023—a staggering 550% increase since 2019.

Entertainment 52

Entertainment User-Generated Global Marketing Market Research 52